Wendy Gustafson Email & Phone Number

Eden Prairie, MN, US

Eden Prairie, Minnesota, United States

• Business strategist providing marketing consulting and contracting services. An enthusiastic, accomplished marketing leader with a passion for helping businesses with marketing strategy. Specific areas of focus include:
• Go-to-market strategy planning & execution
• Product/service launches
• Product/portfolio lifecycle management
• Brand strategy, differentiation, and positioning
• Segmentation strategy

St Paul, Minnesota, United States

• Led execution of marketing initiatives for School of Engineering (SOE), including content planning and development for various communications (magazine, newsroom articles, emails), podcasts, and the website.
• Created content strategy and framework for updating all SOE Undergrad and Grad program pages on the website.
• Performed competitive research to help inform key messaging and positioning strategy for Grad programs.
• Delivered plan for optimizations of the SOE paid search landing pages to better align to paid search campaign ads and program webpages.
• Collaborated with Marketing Director in annual strategic planning process to create FY’24 marketing plan for both SOE and Institutional.

Minneapolis, Minnesota, United States

• Partnered with the Pool Business Unit team to build and execute the marketing strategy for the global Pool market, with specific emphasis on core pool equipment product categories.
• Actively sought Voice of the Customer data and delivered insights to drive strategic focus and category leadership for the brand.
• Performed market analysis and identified target market growth opportunities.
• Developed and validated value propositions and key messaging strategy for consumer and channel targets.
• Delivered customer insights to functional marketing teams to inform and develop integrated marketing plans and campaigns, in collaboration with Product Management, Sales, Marketing, and Channel partners.
• Provided monthly market updates to executive leadership, including: macroeconomic data & trends, industry trends & outlook, consumer, market, channel, and competitive insights

Minneapolis, Minnesota, United States

• Led the marketing strategy and execution for campus expansion, transformation, and optimization initiatives, managing all marketing for national footprint of 75+ campuses.
• Selected to lead the strategy and go-to-market plan for the first Capella Campus Center, as well as the first Strayer/Capella co-branded campus.
• Collaborated closely with cross-functional partners to leverage research and segmentation insights to create messaging framework, develop marketing strategy, and build launch plan for opening new campus centers.
• Managed campus marketing team focused on new student growth and retention strategies.
• Drove improved brand awareness and consideration through integration of positioning, messaging, and multi-channel marketing campaigns in targeted campus markets.
• Increased YOY new student enrollment in campus markets with marketing strategies for advertising/PR, collateral/signage, website, SEO, email marketing, social/digital campaigns, events, and local outreach.

Minneapolis, Minnesota, United States

• Led team of product marketers owning the go-to-market strategy for Capella University's Nursing, Health and Behavioral Sciences (NHBS) portfolio. Our team:
• Led marketing strategy for new product launches and product restages, ensuring prospect experience aligned to brand experience and business objectives.
• Developed key messaging for target audiences, leveraging industry and portfolio insights.
• Managed integration of key messaging for product positioning and differentiation across all digital properties and channels, including website, email, paid and owned channels.
• Created content strategy and multi-channel marketing campaigns to increase awareness, consideration, and conversion throughout the purchase funnel.
• Built strong relationships across the organization with key stakeholders and partners.

Led the strategic planning, development, launch and management of corporate marketing initiatives; including market/customer insight and research, concept/product definition and positioning, system and process integration, business plan development, communication and training tools, financial projections and P&L management.

Led the strategic development and management of marketing programs, products and services addressed specifically to largest client segment. Partnered with Client Managers and Financial Institution clients to understand consumer/client needs and expectations, and balance with internal objectives for growth, efficiency and profitability.

Led dedicated teams responsible for direct marketing retention and acquisition programs, including customer segmentation, campaign management, testing strategies, marketing plans, reporting and financial performance.

Mba, Marketing Managment

Ba, Business Management/Psychology