· Developing and implementing short and long term web strategies for iShares 401k, iShares 529 and iPath (US and Canada) Websites.· Implementing new visual identity to align BlackRock and iShares brands on three web proper- ties.· Authoring requirements for new web metrics platform (Unica) for iShares and iPath web proper- ties.· Developing new Web Production Model to manage the production process for additional inter- national websites.· Led transition effort to remove Barclays and BGI branding from six international and domestic web properties in six weeks.· Acted as Business Lead to develop extensible TeamSite templates used in Navigation Redesign Project, piloting with U.S. iShares site and rolling out to international properties.

· Orchestrated platform migration for iShares.com from ATG Dynamo to JBoss and implementa- tion of TeamSite Content Management System, improving page load speed, decreasing site out- ages and interruptions, and providing a means to display unique messaging to audience seg- ments.· Leveraged new and existing vendor relationships, holding each accountable to their deliverables and budget.· Planned and delivered new web capabilities and content in alignment with business and mar- keting plans.· Worked closely with Direct and Digital Marketing groups and Communications to ensure that iShares.com supported planned landing strategies.· Designed and implemented a Web Production Request queue to maintain high usability and progress toward a global Web Production/Content Management model.

· Designed and implemented innovative web marketing programs to increase both Retail and Institutional advisor's share of wallet in iShares ETF products.· Managed and developed direct reports to reach beyond expectations and develop additional skills and experience in other areas of the organization.· Analyzed online behavior to gain insights into client needs, preferences and optimal UI design.· Monitored and responded to brand abuse including offensive associations, trademark infringe- ments, unauthorized linking relationships, and 'copycat' sites.

· Redesigned site to expand integrated marketing messaging on iShares.com.· Developed and published home page promotions that support Marketing campaigns.· Collaborated with Direct Marketing and Marketing Communications to ensure that iShares.com supported planned landing strategies.· Managed small to medium projects to improve the user experience on iShares.com.

· Assisted Director of Sales with the development of multi-million dollar budget for iShares sales team.· Managed $250,000 technology budget.· Created and maintained sales correspondence record keeping system for external and internal audits by Legal and Compliance teams.· Coordinated sales department quarterly report presentations to Board of Directors.

· Secured nearly a half million dollars in awards from private foundations and government con- tracts to support budget that grew from $166,000 to $400,000.· Prepared and managed government contracts with the Mayor's Office for Children, Youth and Their Families and San Francisco Unified School District.· Researched foundation prospects, drafted growth & services development plan, wrote and sub- mitted proposals, progress and final reports to funders and Board of Directors.· Increased number of clients served from 75 to 450 annually through expansion of program of- ferings (i.e., referrals, crisis support and assistance to navigate social service system).