Oversee and coordinate the League's priorities, activities, and programs, working collaboratively with 500+ volunteer members and leaders to promote informed and active participation in government and voting.

Research, write, and edit advertising materials, blogs and website copy, video scripts, internal communications, feature articles and more for clients ranging from non-profit organizations, local businesses, and renowned print publications, to universities and alumni associations, national health insurance providers, and a global biotechnology firm. Business management and operations; includes project coordination, generating leads and cultivating client relationships, marketing and promotions, filing, recordkeeping, and invoicing.

• Research, write and edit diverse publications—including sales collateral, corporate materials, direct mail campaigns, advertisements, media releases, employee communications, administrative/member communications, internal/external newsletters, website copy, blog posts, social media content, video scripts, and speech scripts—from concept through completion under sensitive budget and time demands.• Role as producer on multimedia team includes pre-production (concepting, interview screenings, scheduling), prepping and conducting on-site interviews and reviewing final videos. 2018 “Because We Care” television ad campaign supporting Medicare supplement product doubled leads and contributed to 40% increase in sales.• Launched internal communications video series; producer and host of bi-weekly interviews with President and CEO.• Developed and maintained marketing regulatory library and style guides to ensure compliance with government guidelines. • Trained and supported team on workflow management software, including developing tip sheets and guides.

Support staff of over 10,000 employees via intranet; includes writing and editing content and page design and updates.Research and write consumer news and feature stories for publication on digital platforms.Support organization’s sustainability efforts through internal and external communications and volunteer education.

• As managing editor of uwalumni.com, developed and executed content strategy and editorial calendar for digital platforms, based on established corporate communications principles and strategic marketing priorities.• Led digital newsroom team by assigning content to videographers, writers, and designers; edited and proofread copy, graphics, layout, and videos; and managed workflow and deadlines.• Worked closely with digital marketing team and external agency to research, develop, and design new uwalumni.com in 2014; led team members in editorial best practices, site mapping, and content migration process.• Produced original digital and print content, including feature articles, blog posts, social media, and videos.• Created website and social media training materials and provided training and support to staff, interns, and volunteers.• Engaged daily with UW-Madison alumni and friends via social media and spearheaded major rebrand and launch of new WAA social media account, including research, community outreach, and management of design and marketing; earned more than 4,000 Twitter followers and 14,000 Facebook fans in one year.• Led cross-campus team in inaugural “Fill the Hill” flamingos micro-campaign, raising over $100,000 in 24 hours.

Spearheaded major redesign of web channel www.wkowtv.com to improve user experience and highlight feature content; managed minute-to-minute content on CMS-driven website; wrote and edited copy, edited and posted video, and oversaw the creation of innovative widgets and web applications; conceptualized graphics and design for new pages and web marketing campaigns; provided leadership, direction, and guidance for news and sales staff of 50; includes supervising reporters and producers by assigning duties, and editing and proofreading web copy and blogs; trained staff on new media applications and implemented system to encourage full participation; cross-promoted web channel and on-air broadcast through web copy and direct email, social media, and text messaging.

Produced daily newscasts, which included creating rundowns, writing and proofreading scripts, and timing the newscast; managed crisis communications; rewrote copy for broadcast on web channel; supervised 5-10 reporters and photographers during daily assignments; shaped ideas for graphics in news broadcasts.

Produced and field reported for weekly half-hour political news program “Here and Now;" wrote and published copy for program web site; supervised post-production of show segments, including writing scripts and conceptualizing graphics; supported producer and anchor; greeted and handled guests.