Wendy Herlich Email & Phone Number

- Branding work-- Discovery: leading stakeholder interviews, identifying and codifying foundational insights-- Naming, mission, vision, and positioning statements, brand attributes, voice attributes, messaging frameworks- Copywriting, editing, and UX writing across marketing channels, including websites, app flows, emails, banner ads, video scripts, DMs, one sheeters, social, microcopy, multichannel campaigns- Clients include the agencies BerlinRosen, Baas Creative, Merz Branding, Write Arm, and DeSantis Breindel, and organizations and companies such as Hologram Sciences, Bainum Foundation, Beaumont Health, Ka'Chava, and VMG Partners

- wendyherlich.com- Published fiction writer and playwright- Trained improviser and actor- Extensive experience producing independent theatre

New York, Ny

- Wrote compelling copy across digital and print marketing, social media, naming, taglines, positioning, brand framework/architecture, style guides, new business proposals, case studies, and other internal communications- Maintained consistent messaging and tone for diverse brand voices in varied industries, from the aspirational to the highly technical and from B2C to B2B- Collaborated with design teams to create tonally and visually impactful work- Presented regularly to clients, communicating the strategy behind the work- Clients included The Leading Hotels of the World, Morgan Stanley, NBA, Bright Funds, The Conservation Fund, Penn Mutual, Radware, Macy’s, Sephora, UiPath, and more

- Flexed between developing content for marketing communications and copyediting client deliverables and internal communications- Crafted messaging and developed copy concepts for clients across industries and channels- Edited creative presentations, digital and print marketing communications, new business proposals, and brand guidelines for grammar, spelling, style, and tone, while adhering to brand standards

- Edited for consistency in style and clarity of content for a variety of clients, including advertising (DigitasLBi, RAPP Worldwide), nonprofits (Wave Hill, The Riverside Church), small businesses (Life Science Nation, DIY Holiday Co.), and journals (Victory Journal), as well as independent authors- Maintained communication with clients throughout duration of project to ensure expectations and deadline were met- Generated content for book proposals as well as small business websites

New York, Ny

- Ensured accuracy of copy for direct mail materials, websites, and mobile content for brands including American Express, Comcast, Delta, TIAA-CREF, Samsung, The New York Times, Equifax, IBM, and AstraZeneca- Maintained integrity of the work through several stages of development- Updated style guides for various clients, as necessary- Demonstrated agility in tackling time-sensitive pieces

New York, Ny

- Edited digital and print copy, including consumer and healthcare provider websites, direct mail marketing, brochures, print ads, and banners for brands including Pfizer, Bristol-Myers Squibb, Sanofi-aventis, and Novartis- Ensured all materials adhered to client styles and legal requirements while maintaining fair balance and style guides for all brands