Wendy Herman Email and Phone Number
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Strategic & Analytical Apparel Executive with a proven track record of delivering exceptional shareholder value. Experienced in managing iconic brands with a core competency in intimate apparel. Founder of BRABAR.A business accelerator adept at developing and executing strategic plans, consistently driving significant growth and meaningful gross profit.Described as highly motivated, with a natural ability to identify and retain top talent. Recognized for developing, training, and motivating cross-functional teams, resulting in increased employee engagement.A passionate manager and change agent with leadership competencies that inspire teams to embrace a well-communicated vision, strategic disciplines, and a commitment to results.Specialties include accelerating growth, launching brands, building brand awareness, new product initiatives, merchandise planning and execution, strategic planning, implementing budgeting and analytics, improving organizational structures, identifying process needs, and balancing company culture with execution.Key Intimate Apparel Launches:1994: Calvin Klein Underwear for Women | 1996: Calvin Klein Sleepwear 2008: Tommy Hilfiger Intimates & Sleepwear | 2009: Lucky Brand Intimates & Sleepwear2012: Yummie by Heather Thomson - Seamlessly Shaped Everyday | 2013: Yummie Intimates 2018: BRABAR - Founder
Brabar
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FounderBrabar 2018 - PresentEdison, New Jersey, UsComfort is the Foundation of Confidence. A shift from Body Image to Self-love. Reimagining the way teen girls shop for bras. BRABAR was born of a desire to educate teenage girls about fit and the importance of wearing the right size bra; because comfort is the foundation of confidence. We aim to cultivate strong confident young women who recognize a simple empowering truth: you are so much more than your body....you are somebody. https://shopbrabar.com/ 💢@BRABAR.usBusting the underwire myth.
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PresidentYummie Apr 2011 - Nov 2016New York, UsRetained by investors and partners in April 2011 to develop a plan to support long-term growth, drive process improvements, & boost revenue through direct strategic planning and growth initiatives. Successfully turned around a struggling shapewear brand. We took 6 points of market share from the category leader. We changed the way the market viewed the shapewear category by introducing product and strategy centered on everyday shaping. This initiative solidified a core of consumables impacting retailer productivity producing a 215% increase in average unit sales-boosting retailer satisfaction, building brand awareness and securing real-estate. Embraced opportunity to drive revenue and profitability, while cultivating long-term sustainability across the company, leading direct reporting teams for wholesale, e-commerce, and international channels, as well as licensing, and emerging businesses. Developed and implemented a road map of future possibilities for the organization and identified specific strategic and tactical plans designed to achieve growth. Accountable for repositioning multiple brands in varied channels of distribution.Interim Management Consultant- 2011-2013President - 2013-2016 Generated 367% Yummie brand sales growth in 5 years. -
Interim ManagementDana-Co Llc Jan 2010 - Apr 2011New York, Ny, UsNatori Intimates & Private Brands -Supported the Investors, CEO and senior leadership team with strategy and long term business development initiatives for the company. -
Vice President - D2 BrandsDelta Galil Industries Jan 2008 - Jan 2010New York, New York, UsLaunched Tommy Hilfiger & Lucky Brand Intimate Apparel and Sleepwear @Delta Galil. P & L responsibility the D2 brands portfolio: including Tommy Hilfiger, Lucky Brand, Nicole Miller.. -
Vice President- CkuwCalvin Klein Underwear Jan 2005 - Jan 2008New York, New York, UsCKU North America - Developed and maximized the Calvin Klein Underwear and Sleepwear business from $61 to $96 million; while consistently exceeding net sales and profit expectations. Direct responsibilities included strategic planning, sales analysis, assortment planning, account relationships, and leadership of the sales and merchandise coordinator teams. Additional responsibilities included consulting on product development, merchandise plans, costing, forcasting, and merchandising directives, marketing initiatives, shop negotiations, and fixture development.Vice President- Calvin Klein Underwear for Women- US 2005-2008Sales Manager - 2001-2005Account Executive - 1997-2001Manager Planning 1995 -1997Sales Assistant to VP CKUW 1994 -
National Sales ManagerCalvin Klein Underwear Jan 2001 - Jan 2005New York, New York, UsManaged a $28 million account portfolio and developed a regionalized sales team of account executives. Account responsibilities included: Macys, Bloomingdales, Calvin Klein Company, Belk, Bonton, Carsons, Boscovs, Von-Maur, Stage Stores, Calvin Klein Retail, Amazon, internet retailers, and northeast specialty chains.
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Senior Account ExecutiveCalvin Klein Underwear Jul 1997 - Jan 2001New York, New York, UsDirectly responsible for the largest volume territory in Calvin Klein Women's Underwear- $20 million dollars; variant account responsibilities included- Macys, Bloomingdales, Calvin Klein Company Stores, Lord and Taylor, Dillard's,
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Project Manager- Ckuw Sales And PlanningCalvin Klein Underwear Dec 1995 - Jul 1997New York, New York, UsLiaised with sales, merchandising, production planning, and finance departments; and provided sales analysis, product strategies, market trend analysis and financial forecasts for the Calvin Klein Underwear for women division.
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Sales AssistantCalvin Klein Underwear Dec 1994 - Dec 1995New York, New York, UsParticipated in the 1994 launch of Calvin Klein Underwear for Women as Assistant to Vice President.
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Sales AssistantNicole Miller Jan 1994 - Dec 1994New York , Ny, UsNicole Miller Dress Division
Wendy Herman Skills
Wendy Herman Education Details
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University Of DelawareFashion Merchandising
Frequently Asked Questions about Wendy Herman
What company does Wendy Herman work for?
Wendy Herman works for Brabar
What is Wendy Herman's role at the current company?
Wendy Herman's current role is Founder of BRABAR | Empowering Young Women with Comfort and Confidence | Fashion Industry Executive | Core Competency in Intimate Apparel | Proven Track Record of Delivering Exceptional Shareholder Value.
What is Wendy Herman's email address?
Wendy Herman's email address is wh****@****ife.com
What is Wendy Herman's direct phone number?
Wendy Herman's direct phone number is +121270*****
What schools did Wendy Herman attend?
Wendy Herman attended University Of Delaware.
What skills is Wendy Herman known for?
Wendy Herman has skills like Merchandising, Fashion, Retail, Apparel, Product Development, Marketing, Brand Management, Forecasting, Wholesale, Trend Analysis, Fashion Design, Strategy.
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