Wendy Hu Email & Phone Number

As the chief visionary behind my boutique studio, specializing in multi-sensory experiences for impact-driven brands, or as a consultant for creative agencies, leadership roles include:- Bold creative direction that hits the pulse of culture, covering content creation, experiential events, trade shows, conferences, pop-ups, retail innovation and beyond. From top-level conceptual to hands-on design.- Develop memorable IRL-URL brand experiences, leading to measurable ROIs, from start-ups to Fortune 500 clients. Responsible for budgets ranging from 50k-900k+. Roster includes Johnson’s®, Unilever, Covergirl, HSBC, Jamaica Tourist Board, S&P Global, Nvidia.- Expertly manage projects from concept to execution, with multi-disciplinary teams of 10-30+ people, resulting in optimized budgets and timelines.

Traverse City, Michigan, Us

Building an exhilarating, gamified AR/VR Fashion Maze experience, spearheaded by women developers and a body positive team, the advising role is instrumental to:- Refine UI / UX design, ensure seamless navigation and a fun, phygital experience for users.- Accurately represent avatars beyond skin color, with diverse ethnicities, body structures, disabilities.- Create opportunities through tech expos, partnerships with fashion brands and other industries.Bring the 360 Fashion Maze to market, while advancing DEIB initiatives in business sectors.

Let’s Solve X is a grassroots collective that empowers businesses and leaders to develop solutions for Diversity and Inclusion. We achieve this through ARTivism and Edutainment, in the form of innovative, interactive mastermind groups, workshops and events that raise awareness and showcase viable solutions in action.https://linktr.ee/letsSolveX

Ny, Ny, Us

As the lead creative with the worldwide entertainment / lifestyle agency, responsible for two highly visible 30’ x 30’ activations at New York Beautycon. Objectives accomplished include: - An experiential launch of Dove / Unilever’s #ShowUs campaign: A call for diversity and real women in advertising. Resulting in high attendee engagement and increased brand affinity.- Blended storytelling with experiential ideation, contributing to a powerful social impact journey and achieving measurable KPIs for the iconic brand.- Oversee creative talent, production, vendors and onsite build to bring the iconic brand’s messaging to life.

New York, New York, Us

For the fast-paced sports event production agency, in charge of:- Generating dynamic presentations, influencing new business acquisition and client retention for prestigious brands such as Ford, MetLife, PGA Golf Tour, Yankees and New York Jets.- Art direct / design eye-catching digital, print, video content for major sports events and sponsorships.

At the experiential agency known for exquisite, next-level brand experiences, responsible for:- Development of smart, multi-sensory activations blending art, design, tech and performancefor retail environments, events and trade shows.- Crafting impactful in-house marketing decks and pitch presentations impacting client acquisition and retainer work for brands including Samsung, Flywheel and Smorgasburg.

New York, Ny, Us

For the iconic sports giant, utilizing design expertise to:- Elevate the Super Bowl 50 program and sponsorships through designing 3D metallic logos / brand guidelines to correspond with the 32 NFL teams and partnerships.- Create dynamic ads, packaging and environmental graphics, resulting in enhanced brand visibility and sponsor satisfaction for year-round events.

At the new media agency specializing in visual content and projection mapping, played a pivotal role in building the agency from the ground up:– Oversee all creative strategy and in-house branding, including logo design and marketing materials.– Develop cutting-edge pitches, directly influencing new business acquisition and growth to win major accounts, including NVIDIA and Salesforce.– Optimize client relations, bridging creative and tech teams by educating and clearly defining parameters to develop elegant, streamlined solutions from complex briefs.

New York, Ny, Us

In charge of select projects for the integrated advertising agency:– Art direct and produce compelling content for campaigns, resulting in amplifying brand perception and customer engagement for brands.– Fusing design / branding experience with intuition, demonstrating versatility for various industries, with a client list that includes FreshDirect, L’ Auberge Casino Resort and National Jewish Health.

New York, Ny, Us

Art Director – New York PressManage the art department for alt weekly New York Press. Conceptualize and mock up covers. Design editorial spreads and page templates. Oversee staff and creative freelancers for design, illustration and photography. Organize, art direct and style photo shoots. Develop special issues, advertorials and promotional materials.Contributing Art Director – City Arts, Our Town, Westside SpiritDesign direction for a bi-monthly Manhattan art publication, as well as two community weeklies. Provide inspiration and guidance to designers for cover design, feature sections and spot art.

B.A., Graphic Design

Fashion Stylist Certificate