Wendy Phillips Email and Phone Number
As a Direct Marketing professional, I have had the privilege of working with some of the world's largest brands in delivering successful marketing campaigns. With a proven track record of creating impactful marketing strategies and delivering measurable results, I bring extensive experience in direct marketing to any organization that I work with.My expertise lies in creating targeted marketing campaigns that engage customers, drive sales, and build brand loyalty. With over 15+ years of experience in marketing, I have developed a deep understanding of what motivates consumers and how to effectively communicate with them.At the heart of my approach to direct marketing is a focus on data-driven insights. I believe that every successful campaign starts with a deep understanding of the target audience and the data that drives their behavior. By leveraging the latest data analytics tools and techniques, I have consistently delivered campaigns that have exceeded expectations and driven impressive ROI.My experience in marketing has allowed me to hone my skills in project management, communication, and collaboration. I thrive in fast-paced environments and am always looking for ways to improve processes and drive innovation.If you are looking for a results-driven Marketing professional with a passion for delivering exceptional campaigns that drive business growth, please reach out to me. I would love to discuss how I can work with your organization to achieve its marketing goals.
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Member Engagment ManagerPaytient Sep 2024 - PresentColumbia, Missouri, UsDrives the design, implementation, and optimization of consumer-facing campaigns to boost product adoption and utilization. Combines analytical insight with creative strategies to influence consumer behavior and deliver impactful results. Builds strong relationships with clients and internal teams, providing thought leadership and securing buy-in to execute effective campaigns. Leads the end-to-end development of assets and marketing plans across channels—including email, web, SMS, and in-app notifications—while managing project timelines and ensuring compliance. Tracks key metrics, analyzes performance data, and implements continuous improvements to maximize engagement. -
Marketing/Product Management Senior ConsultantBlue Shield Of California Jun 2023 - Sep 2024Oakland, California, UsOrchestrate comprehensive marketing strategies to generate business growth and optimize customer engagement. Drive direct marketing for designated strategic business units, and guide end-to-end development, execution, and evaluation of annual marketing plans. Lead efforts to effectively manage product maintenance, new product development, and business case implementation. Spearhead launch of novel products in alignment with both business unit and corporate objectives.• Create, execute, and assess marketing strategies and plans aimed at driving member engagement and profitable growth, supporting Net Promoter Score (NPS) goals.• Develop holistic communication plans from the customer's perspective, incorporating various integrated marketing channels and tactics such as letters, digital content, consumer engagement, content marketing, content syndication, and email marketing.• Oversee project execution with internal and external stakeholders and cross-functional teams, ensuring alignment with marketing strategy to meet business objectives and goals.• Identify member insights to create innovative marketing and communication strategies with unique messaging, positioning, and media to maximize impact.• Ensure successful campaign implementation by approving technical and artistic phases of marketing materials, tracking budgets and project milestones, managing vendor and internal activities, and reporting project status to stakeholders. -
Marketing ManagerAstound Broadband Nov 2022 - Jun 2023Drove acquisition and customer direct response initiatives for this major US telecommunications provider, including direct mail planning and analytics, direct response TV, vendor management, budgeting, creative development, brand maintenance, disclaimer management, and multicultural direct mail targeting residential customers in CA, OR, and WA. Administered $6M marketing budget. Supervised and mentored Marketing Specialist.• Collaborated with external agencies and graphic designers to develop creative assets, ad hoc designs, and mobile advertising campaigns that effectively resonated with the target audience.• Leveraged customer segmentation, propensity modeling, and A/B testing to optimize campaign performance.• Generated regular reports on campaign and program performance, and offered valuable insights and recommendations for improvement to Senior Leadership team.• Monitored and reconciled monthly project cost forecasts, estimates, and actuals, and drove optimization. -
Sr. Marketing CoordinatorPcl Construction Mar 2021 - Oct 2022Edmonton, Alberta, CaEmployed evolving industry, product, and marketing expertise to drive PCL's strategic profitable growth across specific industry verticals. Delivered creative and effective solutions in focused sales and marketing communications, including developing winning competitive proposals. • Created general marketing and communication materials, including informational documents, qualification packages, employee spotlights, newsletter articles, and brochures.• Developed high-quality statements of interest, qualification packages, proposals, and client correspondence.• Ensured adherence to corporate brand standards across all marketing deliverables -
Marketing And Brand ConsultantLahdeedah Marketing Apr 2008 - Feb 2021Provided brand creative, content, and design consulting across all facets of advertising, design, and marketing communications. Performed multiple tasks in a fast-paced environment, including account management and production, while concurrently organizing and managing creative projects, estimating and scheduling, and quality assurance. • Collaborated with cross-functional teams to develop and execute comprehensive branding assets for marketing campaigns, launches, and community initiatives.• Administered marketing budgets of up to $3.1M, and effectively allocated resources for national and regional multicultural acquisition, retention, and new product launch campaigns.• Project managed multiple national advertising campaigns for 56 Comcast Multicultural television networks, high-speed Internet, and digital phone service product lines across 11 national regions.• Developed Comcast growth strategies, including subscriber acquisition and retention, market segment identification, offer development, and sponsorships and promotions.
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Marketing Communications ProfessionalComcast Corporation Oct 1999 - Apr 2008Promoted to project manage integrated marketing acquisition/upgrade campaigns; developed creatives, direct mail, newspaper and magazine advertisements, free-standing inserts, and radio and cross-channel TV spots. Supervised two marketing communications coordinators. Established goals and administered budgets. Oversaw copywriting, graphic design, sponsorship promotions, legal notifications, and local community events. Directed advertising agencies and vendors in the proper usage of corporate image; drove brand management efforts. • Piloted new product rollouts to customers and staff; developed collateral materials, sales staff training, direct mailers, and newsletters for customers. • Led strategic, targeted efforts in creative development and execution of all ethnic marketing campaigns and product launches.
Wendy Phillips Skills
Wendy Phillips Education Details
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CourseraProject Management -
California Lutheran UniversityMass Communication/Media Studies
Frequently Asked Questions about Wendy Phillips
What company does Wendy Phillips work for?
Wendy Phillips works for Paytient
What is Wendy Phillips's role at the current company?
Wendy Phillips's current role is Experienced Marketing Manager Driving Business Growth and Brand Success.
What schools did Wendy Phillips attend?
Wendy Phillips attended Coursera, California Lutheran University.
What skills is Wendy Phillips known for?
Wendy Phillips has skills like Product Marketing, Direct Marketing, Marketing Management, Media Buying, Social Media, Online Marketing, Adobe Acrobat, Budget, Marketing Communications Planning, Graphic Design, Microsoft Powerpoint, Adobe Creative Cloud.
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