Wendy Phillips Email & Phone Number

Redondo Beach, CA, US

Columbia, Missouri, US

Drives the design, implementation, and optimization of consumer-facing campaigns to boost product adoption and utilization. Combines analytical insight with creative strategies to influence consumer behavior and deliver impactful results. Builds strong relationships with clients and internal teams, providing thought leadership and securing buy-in to.

Oakland, California, US

• Orchestrate comprehensive marketing strategies to generate business growth and optimize customer engagement. Drive direct marketing for designated strategic business units, and guide end-to-end development, execution.
• Create, execute, and assess marketing strategies and plans aimed at driving member engagement and profitable growth, supporting Net Promoter Score (NPS) goals.
• Develop holistic communication plans from the customer's perspective, incorporating various integrated marketing channels and tactics such as letters, digital content, consumer engagement, content marketing, content.
• Oversee project execution with internal and external stakeholders and cross-functional teams, ensuring alignment with marketing strategy to meet business objectives and goals.
• Identify member insights to create innovative marketing and communication strategies with unique messaging, positioning, and media to maximize impact.
• Ensure successful campaign implementation by approving technical and artistic phases of marketing materials, tracking budgets and project milestones, managing vendor and internal activities, and reporting project.

• Drove acquisition and customer direct response initiatives for this major US telecommunications provider, including direct mail planning and analytics, direct response TV, vendor management, budgeting, creative.
• Collaborated with external agencies and graphic designers to develop creative assets, ad hoc designs, and mobile advertising campaigns that effectively resonated with the target audience.
• Leveraged customer segmentation, propensity modeling, and A/B testing to optimize campaign performance.
• Generated regular reports on campaign and program performance, and offered valuable insights and recommendations for improvement to Senior Leadership team.
• Monitored and reconciled monthly project cost forecasts, estimates, and actuals, and drove optimization.

Edmonton, Alberta, CA

• Employed evolving industry, product, and marketing expertise to drive PCL's strategic profitable growth across specific industry verticals. Delivered creative and effective solutions in focused sales and marketing.
• Created general marketing and communication materials, including informational documents, qualification packages, employee spotlights, newsletter articles, and brochures.
• Developed high-quality statements of interest, qualification packages, proposals, and client correspondence.
• Ensured adherence to corporate brand standards across all marketing deliverables

• Provided brand creative, content, and design consulting across all facets of advertising, design, and marketing communications. Performed multiple tasks in a fast-paced environment, including account management and.
• Collaborated with cross-functional teams to develop and execute comprehensive branding assets for marketing campaigns, launches, and community initiatives.
• Administered marketing budgets of up to $3.1M, and effectively allocated resources for national and regional multicultural acquisition, retention, and new product launch campaigns.
• Project managed multiple national advertising campaigns for 56 Comcast Multicultural television networks, high-speed Internet, and digital phone service product lines across 11 national regions.
• Developed Comcast growth strategies, including subscriber acquisition and retention, market segment identification, offer development, and sponsorships and promotions.

• Promoted to project manage integrated marketing acquisition/upgrade campaigns; developed creatives, direct mail, newspaper and magazine advertisements, free-standing inserts, and radio and cross-channel TV spots..
• Piloted new product rollouts to customers and staff; developed collateral materials, sales staff training, direct mailers, and newsletters for customers.
• Led strategic, targeted efforts in creative development and execution of all ethnic marketing campaigns and product launches.

Google Project Management Professional Certificate, Project Management

Bachelor Of Arts (B.A.), Mass Communication/Media Studies