Wendy Stroud Email & Phone Number

Atlanta, Ga, Us

Canton, Georgia, Us

Advertising and marketing communications firm incorporating all aspects of traditional and digital marketing to drive brand awareness and increase market share for B2B & B2C customers. • Grew company from zero to over 60 clients. Continue new business development building client roster of midsize and enterprise clients while managing accounts, operations and marketing of creative agency, including comprehensive RFP responses and proposals. • Work with C-level management to define and articulate corporate brand & messaging; ensure communications tactics align with client’s brand promise, architecture and messaging strategy. Develop and executed plans which directly attributed to buyout or IPO.• Define budgets and manage execution of tactics for campaigns, promotions and ongoing marketing, targeting end users and delivering a measurable return on investment. Extensive experience developing and implementing maximum results within a limited budget.• Develop integrated marketing strategies supporting companies’ overall business objectives and brand message. Make strategic and creative recommendations for communications programs, targeted or brand awareness advertising, integrated marketing campaigns (print/digital), point-of-sale promotions, newsletters, annual conferences, trade shows, events, digital campaigns, social media, public relations and collateral sales support. • Manage/lead teams of 5 to 20. Supervise website creation including management of designers, copywriters and programmers. • Deliver trackable return on investment of industry events/tradeshows by developing cost effective and creative, integrated campaigns targeting customers.• Develop direct response (print/digital) marketing campaigns aimed at specific channels with a targeted message. Commercial Real Estate/Engineering/Construction/Finance/Food Service/Healthcare/Manufacturing/Marketing Service Companies/Non-Profit/Software Developers & Integration/Technology/Telecom/Travel/

Advertising and marketing communications firm specialized in advertising, direct response, integrated marketing campaigns and all forms of corporate collateral. • New Business Development which lead to the acquisition of BellSouth, Edwards Baking Company, Weather Company, Cox Cable, Atlanta Apparel Mart.• Account Management included coordination of corporate promotions, collateral, annual reports, newsletters, packaging, point-of-sale and event promotions.• Worked with C-level management to plan budgets and integrated marketing tactics for corporate promotions, collateral, annual reports, newsletters, packaging, point-of-purchase and event promotions.

Multisystem cable company with nation-wide customer base.• Budget planning, creative development and execution of national marketing campaigns to create awareness of cable television to a subscriber base of 200,000, which eventually reached 400,000. • Promoted specific premium channels, which increased subscriber rate by 30% per year.• Served as art director, creating campaigns and managed all outside agencies and freelance designers.• Created multiple co-branded campaigns to launch or promote The Weather Channel, HBO, Turner Classic Movies, Showtime, The Movie Channel, Bravo, Cinemax, CMT, QVC, CNN Headline News, and Pay-Per-View.• Creative director on television and radio campaign promoting multi-channel services.