Wendy Stroud

Wendy Stroud Email and Phone Number

Integrated Marketing & Sales Executive @ Lasnek
Atlanta, GA, US
Wendy Stroud's Location
Atlanta Metropolitan Area, United States, United States
Wendy Stroud's Contact Details
About Wendy Stroud

Accomplished and innovative sales & marketing leader with more than 25 years of proven success in B2B & B2C integrated marketing and corporate communications across multiple industries. I have extensive experience in new business development, account management, creating and implementing client solutions including: corporate brand development and awareness across multi-channels, direct response promotions, advertising campaigns, website development, trade show marketing campaigns, and all forms of corporate communications. I'm an effective leader managing both in-house staff and outside firms to create a cohesive team that consistently meets or exceeds established goals on time and on budget. I'm an excellent communicator who works well with executives, employees, customers and partners to enhance and grow market and shareholder value. * New Business Development & Account Management* Brand Development & Integrated Marketing* Budget Planning & Implementation* Marketing Strategy, Positioning & Messaging* Advertising* Corporate Collateral* Web Site Development * Lead Generation & Direct Response Campaigns* Product & Service Launches* Trade Show & Event Marketing* Team Leadership & Management

Wendy Stroud's Current Company Details
Lasnek

Lasnek

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Integrated Marketing & Sales Executive
Atlanta, GA, US
Website:
lasnek.com
Wendy Stroud Work Experience Details
  • Lasnek
    Lasnek
    Atlanta, Ga, Us
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  • Lasnek
    Us Sales & Marketing
    Lasnek 2018 - Present
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  • Stroud & Associates, Ltd.
    Integrated Marketing Executive
    Stroud & Associates, Ltd. 1990 - Present
    Canton, Georgia, Us
    Advertising and marketing communications firm incorporating all aspects of traditional and digital marketing to drive brand awareness and increase market share for B2B & B2C customers. • Grew company from zero to over 60 clients. Continue new business development building client roster of midsize and enterprise clients while managing accounts, operations and marketing of creative agency, including comprehensive RFP responses and proposals. • Work with C-level management to define and articulate corporate brand & messaging; ensure communications tactics align with client’s brand promise, architecture and messaging strategy. Develop and executed plans which directly attributed to buyout or IPO.• Define budgets and manage execution of tactics for campaigns, promotions and ongoing marketing, targeting end users and delivering a measurable return on investment. Extensive experience developing and implementing maximum results within a limited budget.• Develop integrated marketing strategies supporting companies’ overall business objectives and brand message. Make strategic and creative recommendations for communications programs, targeted or brand awareness advertising, integrated marketing campaigns (print/digital), point-of-sale promotions, newsletters, annual conferences, trade shows, events, digital campaigns, social media, public relations and collateral sales support. • Manage/lead teams of 5 to 20. Supervise website creation including management of designers, copywriters and programmers. • Deliver trackable return on investment of industry events/tradeshows by developing cost effective and creative, integrated campaigns targeting customers.• Develop direct response (print/digital) marketing campaigns aimed at specific channels with a targeted message. Commercial Real Estate/Engineering/Construction/Finance/Food Service/Healthcare/Manufacturing/Marketing Service Companies/Non-Profit/Software Developers & Integration/Technology/Telecom/Travel/
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  • Creative Services, Inc.
    Account Executive
    Creative Services, Inc. 1987 - 1990
    Advertising and marketing communications firm specialized in advertising, direct response, integrated marketing campaigns and all forms of corporate collateral. • New Business Development which lead to the acquisition of BellSouth, Edwards Baking Company, Weather Company, Cox Cable, Atlanta Apparel Mart.• Account Management included coordination of corporate promotions, collateral, annual reports, newsletters, packaging, point-of-sale and event promotions.• Worked with C-level management to plan budgets and integrated marketing tactics for corporate promotions, collateral, annual reports, newsletters, packaging, point-of-purchase and event promotions.
  • Metrovision
    Art Director
    Metrovision 1982 - 1987
    Multisystem cable company with nation-wide customer base.• Budget planning, creative development and execution of national marketing campaigns to create awareness of cable television to a subscriber base of 200,000, which eventually reached 400,000. • Promoted specific premium channels, which increased subscriber rate by 30% per year.• Served as art director, creating campaigns and managed all outside agencies and freelance designers.• Created multiple co-branded campaigns to launch or promote The Weather Channel, HBO, Turner Classic Movies, Showtime, The Movie Channel, Bravo, Cinemax, CMT, QVC, CNN Headline News, and Pay-Per-View.• Creative director on television and radio campaign promoting multi-channel services.

Wendy Stroud Skills

Marketing Strategy Advertising Integrated Marketing Marketing Corporate Branding Lead Generation Brand Development Social Media Online Marketing Creative Direction Strategic Planning Event Planning Trade Shows Website Development Direct Marketing Corporate Communications Digital Marketing Corporate Identity Product Development Management Leadership Strategy Creative Strategy Sales Product Launch Account Management Marketing Research Logo Design New Business Development Creative Concept Development Social Media Marketing Business Development Event Marketing Logo Creation Marketing Communications Project Management Project Planning Event Management Corporate Events Art Direction Business To Business Strategic Partnerships Customer Relationship Management Email Marketing Newsletters

Wendy Stroud Education Details

  • The University Of Georgia
    The University Of Georgia
    Graphic Design/Illustration

Frequently Asked Questions about Wendy Stroud

What company does Wendy Stroud work for?

Wendy Stroud works for Lasnek

What is Wendy Stroud's role at the current company?

Wendy Stroud's current role is Integrated Marketing & Sales Executive.

What is Wendy Stroud's email address?

Wendy Stroud's email address is we****@****tes.com

What is Wendy Stroud's direct phone number?

Wendy Stroud's direct phone number is +177064*****

What schools did Wendy Stroud attend?

Wendy Stroud attended The University Of Georgia.

What are some of Wendy Stroud's interests?

Wendy Stroud has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Children, Skiing, Cooking.

What skills is Wendy Stroud known for?

Wendy Stroud has skills like Marketing Strategy, Advertising, Integrated Marketing, Marketing, Corporate Branding, Lead Generation, Brand Development, Social Media, Online Marketing, Creative Direction, Strategic Planning, Event Planning.

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