Wendy Kano

Wendy Kano Email and Phone Number

Fractional Executive and Consultant @ 621 Consulting
California, United States
Wendy Kano's Location
San Francisco Bay Area, United States, United States
About Wendy Kano

Throughout my career, I have been drawn to companies and teams during their pivotal moments of change, and I have proven myself as a transformational leader and a driver of change. I have over 20 years of experience in the technology space, with extensive expertise in web marketing, product development, e-commerce, marketing automation, campaign management, and digital marketing for B2B and B2C organizations across various industries. My mission is to move the team and business forward by leveraging the best in people, process, and tools. I love working with good people, building high-performing teams, delivering meaningful work, and partnering with cross-functional leaders to bring the company's vision and mission to life every day. I have successfully demonstrated my expert knowledge and delivery of organizational, change management, and operational initiatives by leading multiple complex cross-functional team projects that aligned with strategic business goals and delivered quality results.

Wendy Kano's Current Company Details
621 Consulting

621 Consulting

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Fractional Executive and Consultant
California, United States
Employees:
25
Wendy Kano Work Experience Details
  • 621 Consulting
    Fractional Executive And Consultant
    621 Consulting
    California, United States
  • Party In-Kindness
    Board Member
    Party In-Kindness
    California, United States
  • Robert Half
    Senior Director, Program Delivery, Bsa & Product For Ati Cloud Solutions
    Robert Half Apr 2022 - Present
    Menlo Park, Ca, Us
    Guide strategic planning, direction, and execution of programs and products, emphasizing innovation and continuous improvement as key priorities for enterprise. Engage critical stakeholders across teams to gather and distill requirements into actionable plans, strategies, and priorities. Direct team of Business Systems Analysts, Scrum Leads, and Program/Project Managers. Served as Executive Champion for APEX Employee Resource Group, championing company’s commitment to maintaining inclusive workplace culture for all.
  • Exasol
    Cmo
    Exasol Mar 2021 - Oct 2021
    Nürnberg, Bayern, De
    Introduced scalable functions for global marketing organization, such as demand generation, digital marketing tools and platforms, creative strategies, marketing operations processes, and all sub-teams, to enable continuous growth for company. Analyzed performance of global marketing agencies and vendors, onboarding new vendors while building out internal competencies to reduce dependence on external partners. • Recruited to transform Global Marketing operating model, processes, and vision as parent company expanded from EU to US and then to EMEA/APAC, building global team from ground up. • Restructured Field and Digital Marketing divisions with emphasis on optimization of keyword and content strategies, resulting in 40% improvement to site traffic in less than 60 days. Headquartered in Germany. Parent company decided to move all US-based business operations back to EMEA (Oct 2021).
  • Robert Half
    Vice President Of Marketing Operations
    Robert Half Aug 2019 - Mar 2021
    Menlo Park, Ca, Us
    Consulted with leadership team on strategies to improve processes, maximize value of programs across enterprise, and assess needed changes to existing operations. Transitioned to full-time role after serving as consultant and leading new initiatives for company, overseeing continued management of programs. • Led creation and build out of new centralized Marketing PMO that delivered marketing plans for B2B and B2C product lines around the world and all lines of business. • Spearheaded first-ever Corporate Services Business Planning Offsite event, guiding leaders in leveraging Six Sigma principles to identify, organize, and prioritize business goals and practices.
  • Robert Half
    Business Optimization Consultant
    Robert Half Jul 2018 - Jul 2019
    Menlo Park, Ca, Us
  • Blue Shield Of California
    Senior Director, Marketing Operations & Product Development
    Blue Shield Of California Apr 2015 - Apr 2018
    Oakland, California, Us
    Managed more than 90 team members responsible for Product and Marketing functions supporting multiple lines of business (consumer and enterprise accounts). Provided ongoing coaching and mentoring to empower employee growth, build buy-in, and shape consistent vision of collaborative success. • Transformed culture and focus of team to center customer experience in all communications, materials, campaigns, and strategies, which resulted in near 50-point improvement in companywide surveys. • Identified individual strengths, realigned employees to ensure effective placement, and leveraged leadership to build morale, which increased Product team’s Employee Score from 45 to 86. • Guided end-to-end reorganization of three teams (Product Development, Product Marketing, and Program Management) to improve employee engagement.
  • Linkedin
    Director Of Global Marketing Operations
    Linkedin Jul 2012 - Apr 2015
    Sunnyvale, Ca, Us
    Led transformation of Global Marketing Operations following IPO, building out horizontal capabilities across team. Established priorities for division based on strategic business goals and leveraged data insights to enhance targeting, campaign sizing, and segmentation for campaigns. Mentored diverse team of personnel, including mid- and senior-level leaders, and fostered culture of growth, collaboration, and accountability. • Restructured and rebuilt division from 4 to nearly 15, removing redundancies while cross-training to enable expansion of capabilities and position team to scale alongside company as whole. • Stood up first Marketing PMO that was later expanded to include global Consumer and B2B initiatives. • Consolidated platforms from 5 to 2 to improve performance, focus on scalable growth, and maintain consistency across teams, regions, and campaigns.
  • Kodak Gallery (Formerly Ofoto, Inc., Now Shutterfly)
    Vice President, Web Operations, Design, & Development
    Kodak Gallery (Formerly Ofoto, Inc., Now Shutterfly) Jun 2010 - Aug 2012
    Directed team of 30 responsible for innovation across digital platforms, marketing channels, and product launches. Tracked trends and insights to introduce transformative strategies for $150M subsidiary of Eastman Kodak, supporting 400+ employees and more than 70M users. Leveraged UX/UI best practices to enhance customer experience across website and mobile app. • Introduced mobile app to position company as agile and scalable brand in competitive market, identifying ways to innovate while still aligning with traditional structure of parent company. • Delivered YOY conversion improvements for Kodak Gallery while Eastman Kodak went through Chapter 11 restructuring, resulting in eventual sale of assets to Shutterfly (offered opportunity with Shutterfly).
  • Seagate Technology
    Director, Digital Marketing & Acquisition
    Seagate Technology Aug 2009 - Jun 2010
    Fremont, Ca, Us
    Built and developed team responsible for creation, maintenance, and updates to website. Monitored customer experience to ensure alignment with vision and goals. Revamped strategies to enable scaling and ensure effective transition between B2B and B2C spaces. • Spearheaded development of digital marketing plan and roadmap, resulting in significant revenue gains and expanding market share and leads via digital channel.
  • Intuit, Inc.
    Senior Manager, Global Search Marketing
    Intuit, Inc. Aug 2001 - Aug 2009
    Mountain View, California, Us
    Oversaw multiple business units and related budgets (approximately $15M). Guided strategy, execution, and optimization of search marketing campaigns, acting as liaison between internal teams and external agencies. • Launched centralized team focused on paid search marketing across business lines to ensure consistency of strategies and effective alignment with company vision and priorities. • Enabled company to transition from boxed software to digital subscription product. • Grew with company from position as Senior Marketing Analyst and Six Sigma Black Belt focused on Process Excellence to Senior Manager (Digital/E-Commerce) to global role.
  • Adteractive Inc.
    Director Of Marketing Services, Design, And Product Strategy
    Adteractive Inc. Sep 2006 - Jul 2007
    Us
    Led product strategy and design across the Marketplace organization in a privately held online lead generation company.
  • Benefitpoint, Inc.
    Business Analyst
    Benefitpoint, Inc. May 2000 - May 2001
    Us
    Served as the lead for the IS team and liaison to stakeholder teams and senior management for system and project enhancements.
  • Pricewaterhousecoopers, Llp
    Management Consultant
    Pricewaterhousecoopers, Llp Sep 1998 - May 2000
    Gb
    Provided management and functional process flow solutions to solve complex organizational and business issues by working effectively in cross-functional teams.

Wendy Kano Skills

Online Marketing Sem Marketing Strategy Seo Cross Functional Team Leadership Product Marketing Management Ppc E Commerce Leadership A/b Testing Analytics Web Analytics Product Management Multi Channel Marketing Lead Generation Email Marketing Marketing Strategy Multivariate Testing Business Process Strategic Partnerships Direct Marketing Landing Page Optimization Advertising Demand Generation Marketing Operations Websites Affiliate Marketing Team Leadership Operational Excellence Creative Strategy Customer Acquisition Driving Results Organizational Excellence Multi Channel Retail Mobile Marketing Building Strong Teams Strong Business Acumen Workflow Analysis Web Marketing Program Management Website Conversion Web Merchandising Business Process Excellence Managing High Performance Teams Six Sigma Digital Marketing Keyword Research Web Operations Site Marketing Workflow Design Online Advertising Omniture

Wendy Kano Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Business Administration (Minor)

Frequently Asked Questions about Wendy Kano

What company does Wendy Kano work for?

Wendy Kano works for 621 Consulting

What is Wendy Kano's role at the current company?

Wendy Kano's current role is Fractional Executive and Consultant.

What is Wendy Kano's email address?

Wendy Kano's email address is we****@****ail.com

What is Wendy Kano's direct phone number?

Wendy Kano's direct phone number is +192583*****

What schools did Wendy Kano attend?

Wendy Kano attended University Of California, Berkeley.

What are some of Wendy Kano's interests?

Wendy Kano has interest in Photograph, Kids, Cooking, Collecting Antiques, Gardening, Electronics, Home Improvement, Reading, Crafts, Gourmet Cooking.

What skills is Wendy Kano known for?

Wendy Kano has skills like Online Marketing, Sem, Marketing, Strategy, Seo, Cross Functional Team Leadership, Product Marketing, Management, Ppc, E Commerce, Leadership, A/b Testing.

Who are Wendy Kano's colleagues?

Wendy Kano's colleagues are Harlan Kennedy, Anujkumar Anujkumar.

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