Wendy Kano Email & Phone Number

California, United States

California, United States

California, United States

Menlo Park, Ca, Us

Guide strategic planning, direction, and execution of programs and products, emphasizing innovation and continuous improvement as key priorities for enterprise. Engage critical stakeholders across teams to gather and distill requirements into actionable plans, strategies, and priorities. Direct team of Business Systems Analysts, Scrum Leads, and Program/Project Managers. Served as Executive Champion for APEX Employee Resource Group, championing company’s commitment to maintaining inclusive workplace culture for all.

Nürnberg, Bayern, De

Introduced scalable functions for global marketing organization, such as demand generation, digital marketing tools and platforms, creative strategies, marketing operations processes, and all sub-teams, to enable continuous growth for company. Analyzed performance of global marketing agencies and vendors, onboarding new vendors while building out internal competencies to reduce dependence on external partners. • Recruited to transform Global Marketing operating model, processes, and vision as parent company expanded from EU to US and then to EMEA/APAC, building global team from ground up. • Restructured Field and Digital Marketing divisions with emphasis on optimization of keyword and content strategies, resulting in 40% improvement to site traffic in less than 60 days. Headquartered in Germany. Parent company decided to move all US-based business operations back to EMEA (Oct 2021).

Menlo Park, Ca, Us

Consulted with leadership team on strategies to improve processes, maximize value of programs across enterprise, and assess needed changes to existing operations. Transitioned to full-time role after serving as consultant and leading new initiatives for company, overseeing continued management of programs. • Led creation and build out of new centralized Marketing PMO that delivered marketing plans for B2B and B2C product lines around the world and all lines of business. • Spearheaded first-ever Corporate Services Business Planning Offsite event, guiding leaders in leveraging Six Sigma principles to identify, organize, and prioritize business goals and practices.

Menlo Park, Ca, Us

Oakland, California, Us

Managed more than 90 team members responsible for Product and Marketing functions supporting multiple lines of business (consumer and enterprise accounts). Provided ongoing coaching and mentoring to empower employee growth, build buy-in, and shape consistent vision of collaborative success. • Transformed culture and focus of team to center customer experience in all communications, materials, campaigns, and strategies, which resulted in near 50-point improvement in companywide surveys. • Identified individual strengths, realigned employees to ensure effective placement, and leveraged leadership to build morale, which increased Product team’s Employee Score from 45 to 86. • Guided end-to-end reorganization of three teams (Product Development, Product Marketing, and Program Management) to improve employee engagement.

Sunnyvale, Ca, Us

Led transformation of Global Marketing Operations following IPO, building out horizontal capabilities across team. Established priorities for division based on strategic business goals and leveraged data insights to enhance targeting, campaign sizing, and segmentation for campaigns. Mentored diverse team of personnel, including mid- and senior-level leaders, and fostered culture of growth, collaboration, and accountability. • Restructured and rebuilt division from 4 to nearly 15, removing redundancies while cross-training to enable expansion of capabilities and position team to scale alongside company as whole. • Stood up first Marketing PMO that was later expanded to include global Consumer and B2B initiatives. • Consolidated platforms from 5 to 2 to improve performance, focus on scalable growth, and maintain consistency across teams, regions, and campaigns.

Directed team of 30 responsible for innovation across digital platforms, marketing channels, and product launches. Tracked trends and insights to introduce transformative strategies for $150M subsidiary of Eastman Kodak, supporting 400+ employees and more than 70M users. Leveraged UX/UI best practices to enhance customer experience across website and mobile app. • Introduced mobile app to position company as agile and scalable brand in competitive market, identifying ways to innovate while still aligning with traditional structure of parent company. • Delivered YOY conversion improvements for Kodak Gallery while Eastman Kodak went through Chapter 11 restructuring, resulting in eventual sale of assets to Shutterfly (offered opportunity with Shutterfly).

Fremont, Ca, Us

Built and developed team responsible for creation, maintenance, and updates to website. Monitored customer experience to ensure alignment with vision and goals. Revamped strategies to enable scaling and ensure effective transition between B2B and B2C spaces. • Spearheaded development of digital marketing plan and roadmap, resulting in significant revenue gains and expanding market share and leads via digital channel.

Mountain View, California, Us

Oversaw multiple business units and related budgets (approximately $15M). Guided strategy, execution, and optimization of search marketing campaigns, acting as liaison between internal teams and external agencies. • Launched centralized team focused on paid search marketing across business lines to ensure consistency of strategies and effective alignment with company vision and priorities. • Enabled company to transition from boxed software to digital subscription product. • Grew with company from position as Senior Marketing Analyst and Six Sigma Black Belt focused on Process Excellence to Senior Manager (Digital/E-Commerce) to global role.

Us

Led product strategy and design across the Marketplace organization in a privately held online lead generation company.

Us

Served as the lead for the IS team and liaison to stakeholder teams and senior management for system and project enhancements.

Gb

Provided management and functional process flow solutions to solve complex organizational and business issues by working effectively in cross-functional teams.