Head of Marketing Operations. I oversee and lead our Marketing Operations function within our Revenue Operation org.

I oversee daily marketing operations, including our marketing team's creation and execution of highly targeted, integrated multi-channel campaigns. I work closely with teams across Marketing and Sales to develop scalable and measurable programs.Marketo Expert Certified.

Team lead in analytics, digital, marketing automation, and big data strategy. Worked with fortune 1000 clients to develop and deliver measurable digital experience for their brands and customers, from website, email, social strategy, and mobile.

Responsible for marketing operations, analytics and demand generation programs to drive sales pipeline.

Marketing operations function responsible for developing a marketing analytics environment that provides my team members with relevant insights that help guide marketing plans, communications strategies, optimization of marketing spend, and new opportunities for engaging with our users. I build and maintain marketing dashboards that allow for immediate monitoring of our multi-channel analytics, including site metrics, display media, sales funnel, search, email, social media, and e-commerce.Eloqua Product Master Certified.

Oversaw all marketing efforts for the Palo Alto – South Bay area. Build and maintained relationships that generated new sales and increased interest in Kaplan programs; developed partnerships with individuals, foundations, businesses and universities to support expansion and growth. Developed and implemented sales and marketing strategy for short-and long-term sales and marketing objectives.

Coordinated national campaigns and product launches. Worked with department Directors from 10 regional markets to grow business. Coordinated large domestic and international tradeshow/conference logistics to grow business lead and branding. Ensured total success of events by developing event concepts, creating materials, and successfully managing event staff. Developed and maintained relationships with key media representatives, including; magazine, newspaper, and online networking partners. Project managed and trafficked art requests, direct mails, and Marketing campaign projects to ensure all request meets National Marketing calendar deadlines.