Started at Swirled (startup) with the focus of developing the audience growth. After a few months, evolved into the acting Chief Operation Officer as a bridge between sales operations and marketing. By moving into this role, the opportunity to execute and flourish from an authentic perspective by creating processes while servicing the clients needs, as a direct report to the CEO. Upselling the clients while executing various projects that support all the different businesses at Swirled is her daily function. With a proven track record and the ambition to continuously achieve the goals set before her. Successful at scaling the digital media goals for some of the largest brands in the world. Wendy delivers ROI by combining data, technological insights, and innovative ideas that connect with clients. With an acumen for developing successful business opportunities, strategic partnerships, and successful acquisitions, Wendy helps businesses achieve unsurpassed growth.

• Oversee development & implementation of clients digital omni channels marketing campaigns • Strategize with clients on specific marketing objectives for top-tier clients - as broad as omni-channel concepts or one simple channel programs - depending on budget and objective• Experience with mobile marketing, driving app downloads, app store optimization• Facebook Ads Manager: develop & execute advertising campaigns for various mobile products & mobile app clients.• Executed successful Pinterest Campaigns for various eCommerce.• Executed various types of campaigns across social media platforms for all clients. • Create marketing agreements with influencers and to drive new audience on various social media campaigns.• Managed relations with 15 major clients including high-performing brands, start-up companies and mobile applications, allocating nearly $2 million in yearly spend and generating nearly 30% increases in first-quarter profits for clients.• Successfully generated 500% increase in mobile advertising contact submissions, implementing targeted display campaigns.• Develop and implement direct to consumer and advertising campaigns for mobile products, conducting extensive campaign testing to evaluate proprietary data, total impressions, audience demographics and traffic quality.• Consistently exceeded campaign targets for major clients, consistently generating between 35-55 million monthly impressions for digital campaigns while adhering to budgetary specifications.• Implemented digital optimization strategies for global social media start-up using Google AdWords, achieving substantial reduction in costs per download, from $15 to less than $3 in only 10 days.• Designed and executed various email strategies for all clients by using various A/B tests that achieve building each clients email marketing newsletter lists.

• Publicly held Demand Generation Company - focused on Consumers / Sweepstakes Model• Managed consumer data & client acquisition programs for newly formed data department following the merger of two companies, reporting directly to Chief Marketing Officer. • Devised monthly customer acquisition marketing plans for 25 significant clients including Discover and Progressive Insurance, defining campaign metrics to identify optimal distribution terms.• Maximized monetization of databases housing more than 5 million new users each month, introducing the method of defining target audiences through enlisting third-party data management vendors.• Launched initiatives that generated more than $1.5 million within the initial three months, achieving 25% growth each quarter. • Using data generated from client applications, devised retargeted advertising campaigns which were distributed to more than 15 million users, resulting in $500,000 in new monthly revenue in less than three months. • Supervised a team of seven staff, consistently exceeding campaign performance objectives pertaining to user engagement.

• Contributed to development of innovative strategies to increase inbound emails, promote audience engagement with content in the company's agency that focuses on Demand Gen

A division of Corelogic - Formerly Part of First Advantage Mortgage and Title Company.• Recruited and supervised team of 25+ account managers and publishing staff following acquisition of start-up firm, devising commission structures for managerial staff and sales affiliates while maintaining compliance with corporate policies.• Managed team which oversaw website traffic generation to e-advertising platforms, using performance-based and proprietary offers in collaboration with external publishers, advertisers and affiliate networks. • Introduced technology migration procedures impacted all staff company-wide, resulting in $50,000 savings in first year.• Implemented audience segmentation strategies which generated more than one million targeted users each month.

• Oversaw campaign logistics for 120+ clients across insurance and financial services sectors, consistently exceeding goals pertaining to client acquisition while promoting adherence to campaign budgets and content distribution timelines.• Managed team of affiliate managers servicing more than 25+ clients, providing insights on client engagement strategies.

Worked directly with industry-leading corporations Buena Vista Pictures Distribution, Inc. / Disney's home video distributor. As well as various brands within Hershey’s on behalf of publically held company (Pearson Education), devising interactive online campaign and innovative educational games which generated nearly $2.5 million in annual revenue.

Reviewed and verified all the advertising campaigns deliverables to make sure they hit the advertisers expectations and goals via broadcast, digital and print media channels, reporting to Head of Advertising/Marketing Operations.

• Contributed to oversight of nearly $20 million in quarterly advertising spend for leading health supplement company.