Wendy Lussier Email & Phone Number

Naperville, Il, Us

Merrillville, Indiana

Manage external and internal communications for this gas and electric public utility in northern Indiana. Responsibilities include strategic planning and marketing communications execution. Oversee advertising agency partners and their respective campaigns to build organizational reputation and awareness for energy efficiency, renewables transformation and gas safety. Serve as a key spokesperson for the utility and manage media relations, crisis communications and customer marketing channels.

Chicago, Il

Global client relations leader for the agency’s multi-million dollar Mayo Clinic account, targeted at reaching high net worth individuals in key international markets including China, the Middle East, Latin America and Canada. The Mayo Clinic campaign is digital and consumer marketing/advertising focused, with a strong emphasis on awareness and reputation building in these regions. Oversaw a team of more than 25 professionals in five regions, including the US account hub. Also served as the strategic oversight and account management lead for the ACH Food Companies account, which includes the Mazola, Fleischmann’s Yeast, Argo and Karo brands. Work scope included influencer engagement, social channel management and traditional media relations to drive preference and sales. Oversight of new business development efforts for MSLGROUP in North America. Responsibilities include proactive lead generation, inbound opportunity vetting, cross-office resource identification and deployment, strategy and creative ideation, leadership of major integrated marketing proposals/presentations, pitch team training, conflict resolution, contracting and negotiations. Experience working with leaders across diverse practices and specialties. Driver of many of the agency’s global new business pursuits.• Improved quality of business development responses and win rate for the region year over year.• Networking across Publicis Group sister agencies to share leads, cross-sell capabilities to key holding company clients, and jointly identify and pursue new prospects. • Developed and implemented new processes and best practices for business development, and conducted training programs for all levels of employees across all 9 offices in North America.

Chicago And New York

Served as client relationship leader for a wide range of large agency client engagements, including Unilever, the U.S. Postal Service, Mars, Inc., Staples, Inc., Campbell Soup Company, State Farm, Marriott International and Singapore Airlines. Provided senior client counsel, developed comprehensive integrated marketing programs, oversaw cross-agency collaboration and managed large account teams and multi-million dollar budgets. As agency’s Chicago new business leader, charted a new course for Chicago office growth through acquisition of new clients and expansion of existing client engagements across the consumer, corporate, healthcare and digital practice areas. Developed leading edge new business tools and best practices for pitches, as well as played an integral role in development of quantitative and qualitative research, insights and strategies, creative platforms, presentation plans, budgets and metrics of pitches. Frequently collaborated with multiple Weber Shandwick offices and IPG sister agencies around the global network on new business efforts.

New York, Ny

Managed travel & lifestyle, CSR and retail accounts, including promoting tourism for Wyndham Hotels, the Cayman Inslands and Cancun, Mexico. Also developed and executed domestic violence awareness cause programs for Liz Claiborne, Inc.

New York, Ny

Travel & Lifestyle public relations specialist, activating media relations and influencer communications programs for hotels (The Waldorf-Astoria), cruise lines (Norwegian Cruise Line) and tour operators (Micato Safaris)