A referral and placement service for seniors and their families. Providing personal assistance to seniors and their loved ones as they search for housing in Independent Living, Assisted Living or Alzheimer's Care. This service is provided at no cost to families and seniors as communities who work with SHC reimburse us for our services.

Relias Learning is the leader in providing SaaS online learning solutions to senior care, health and human services, corrections, and intellectual and developmental disabilities organizations. As senior care product marketing manager I was responsible for driving awareness and growth of training product in the senior care vertical market.  Created targeted marketing by segmenting leads based on lifecycle status, size of organization, sub-industry and developed messaging and campaigns around each sub-set of leads.  Defined needs, objectives, buyer personas and pain points of each micro industry within senior care including hospice, palliative care, skilled nursing, ccrc's and retirement community markets. Negotiated with industry partners in bringing awareness of our product to their membership Managed efforts of social media, creative, email and website marketing staff as it related to senior care vertical Responsible for all content creation, advertising placement, development of whitepapers and webinars Procured video and written customer testimonials for marketing purposes Analyzed campaign results to determine effectiveness  Coordinated with products team on launch messaging and timing for new products Wrote copy for outbound for 2-3 times weekly email marketing campaigns  Developed quarterly marketing plan development to encompass all functional areas of marketing within organization.

Woodland Terrace is a full service rental retirement community in Cary. Worked with families and seniors for over 7 years as they were searching for Independent Living, Assisted Living or Alzheimer's Care.Responsible for overall success of community occupancy through personal tours, consistent follow up and selling benefits of moving v/s staying at homeJob Responsibilities  Coordinated direct mail advertising, purchased lists, newspaper and magazine advertisements and all other collateral Trained all front line staff on all aspects of customer care and marketing.  Engaged all associates across departments in achieving common goals to reach desired occupancy Achieved and maintained 98%+ occupancy in an industry where 85% - 92% is standard Represented community/company externally via outreach to professional partners  Attended trade shows, chamber of commerce meetings and other professional networking events