Wendy Mañalac Email & Phone Number

Knoxville, Tennessee, United States

Salt Lake County, Utah, United States

Managed regional advertising programs and client relationships for Subway restaurants in multiple DMAs as an agency remote employee located in Knoxville, TN. Account Management: Developed and executed communication plans including advertising strategy, media analysis/strategy, public relations strategy, and budget planning. Responsible for client budgeting, cash flow management and reporting.Analyzed and reported market, regional and national performance data. Recommended customized strategic media plans including, but not limited to, TV, radio, digital, print, and outdoor tactics. Reviewed and analyzed high school, college professional sports, theme parks, and charity partnership proposals. Negotiated recommended client contracts. Developed marketing and promotional overviews, and communicated with clients and store level management. Reviewed and proposed local direct mail programs and supplemental coverage to National direct mail marketing to clients.Worked with agency tam to ensure project specifications and requirements were met from a creative and legal standpoint. Traveled and presented quarterly marketing plans, performance of past programs, and KPI performance to clients and franchisees in market.Account Coordinator Supervision: Trained and managed Account Coordinators in handling administrative duties, client reporting & research, creative team downloads and quarterly meeting arrangements.Employee Training: Helped onboard new Account Managers and Account Coordinators. Clients include: Subway restaurant franchisees (500+ locations) in Jacksonville, Fl, Knoxville, TN; Tri-Cities, TN/VA; Chattanooga, TN; Greensboro, NC; Charlotte, NC; Savannah, GA, Johnstown/Altoona/State College, PA; Harrisburg, PA; Berks Co., PA

Knoxville, Tennessee, United States

Managed regional advertising and marketing communications programs for a portfolio of fast casual restaurant clients that included Hooters restaurants (40+ markets), Hooters restaurant franchisees McAlister's Deli in East Tennessee, Asheville, North Carolina, and Roanoke, VA. Bamboo Willies Beachside Bar, Hemingway's Island Grill, and Cabo Grill in Pensacola, FLResponsibilities: Developed and executed communication plans including advertising strategy, media analysis/strategy, and budget planning.Managed day-to-day operation and execution of advertising plans from concept through production, project management, cash flow management, wrote creative briefs and downloaded with creative team to ensure project specifications and requirements were met from a creative and legal standpoint.Planned, negotiated and bought radio, print, and cable TV in 50+ DMAs.Trusted agency advisor in business development, new product & service offerings, multi-year media software and data contract negotiations.Developed, promoted and sold agency's email marketing services.Managed and coordinated client email marketing programs, including monthly reporting.Wrote radio spots, print ads and point of sale materials, coordinating with freelancers as needed.Wrote copy and supervised creative and production of various collateral materials highlighting agency scope of services. Developed and executed client customer loyalty programs including fantasy sports and dining themed frequency cards.Led agency's annual holiday charity giving initiative with the TN Department of Children's Services.

Knoxville, Tennessee, United States

Managed advertising and marketing communications programs for a diverse portfolio of consumer and business-to-business clients including the Tennessee Department of Economic & Community Development, Gatlinburg Department of Tourism, Knoxville, Zoo, Smoky Mountain Visitor's Bureau, Tennessee's Resource Valley, Atomic Speedway, Smoky Mountain Speedway.Responsibilities: Developed and executed annual communication plans including advertising strategy, media analysis/strategy and competitive analysis.Managed day-to-day execution of advertising plans from concept through production, budget management, liaison between agency and clients.Worked with agency team to ensure project specifications and requirements were met from a creative and legal standpoint. Publishing/Project Management: Managed organization, ad sales, design, content and production of the annual "Peaceful Side of the Smokies" vacation guide.

Knoxville, Tennessee, United States

Managed regional advertising and marketing communications programs for a diverse portfolio of consumer clients that included Hooters Restaurants (10 market), Remington's Roadhouse, Uncle Bud's Catfish (3 markets), Blount Memorial Hospital, Grayson Pontiac/Jeep/BMW, Buddy's bar-b-q, Peninsula Hospital, Esau's Antiques & Collectibles.Responsibilities: Managed day-to-day execution of media and advertising plans from concept through production, budget management, liaison between agency and client.Planned, negotiated and bought radio, TV, and print media in 20 DMAs.Developed, coordinated and implemented client promotions.

Maryville, Tennessee, United States

Planned and purchased media and promotions for a growing retailer. Responsibilities:Negotiated and bought radio and newspaper media in 8 DMAs. Developed positive, professional relationships with over 50 media account representatives. Coordinated and executed in-store and media promotions.Media and sales coordination for a $1.3 million dollar vendor co-op campaign. Organized fashion shows and in-store promotions for Proffitt's High School Trendsetter program.