Wendy Anderson Email & Phone Number

United States

Portland, Oregon Metropolitan Area

Closer to Market updates to implementation – as KIDS worked through the first few seasons, including creating teardowns and recaps to update and increase efficiencies for process changes. Led the pilot for overall Smartsheets integration to data streams to ensure our teams are working in digital workstreams that are all live and real time, with interconnections - this allows the team to spend more time on obsessing great product.Working on implementing Digital Product Creation - stand up of fully digital tools within the CLO and Browzwear workspace across the product creation triad as well as working with downstream partners between sales and merch to create a much needed digital twin for sell in tools. Ensure the team could successfully transition from in office work to work from home by creating space and time for Work Life Balance, while also keeping best practices already stood up within the KIDS team. Worked on the transition team for the company wide re-organization. This was to 'keep the lights on' as team members moved from one area to another, focusing not only on the KIDS organization, but across the company at the PCC (Asia liason to factories) and Tech Develepment communities.

Portland, Oregon Area

Led the Kids Category through a process restructure to get closer to the consumer. Ensured that all teams successfully were able to transition into a more streamlined, focused workflow that allows consumers to be the heart of what we do.Implementation of web based calendar utilizing Smartsheets, including standing up the entire team for ease of use and comfortable with new digital tools that are live. Stabilization of the calendar – partnered with Design Ops to create a stable calendar teams can understand as well as ensure that all changes are communicated as effectively as possible within and outside KIDS product creation.

Portland, Or

Worked to create a clear fleece strategy for the entire company, working through material commitments to align our vendors for continuous programs. Regular touchpoints with all categories for newly developed materials that required special machinery and labor to ensure scaling was possible.

Anaheim, Ca

Facilitated the development of innovative, industry leading products by working directly with the overseas factories, the Global Sourcing Group (GSG) and International Product team (Product Management and Design) in the U.S and individual global regions. Worked directly with factories to ensure on time, on cost, relevant product is made for account specific launches. Managed the Slipcase and Sleeve Fall line for all global regions. Expected to bring in approx. $4M globally. Finalized full product line when Product Manager was transitioned to new category.Lead developer for new designer line series - Estimated annual revenue of $5M globally. Collaboration with designer Lotta Jansdotter, to bring her aesthetic to life on totes, sleeves, tablet and phone covers. Developed new slub fabric PU with soft hand feel specifically for designer series. Acting Lead for creation of a core materials palette standard. Worked directly with Designers and Product Managers from around the globe to ensure that all B2C, B2B and OEM products are aligned for base core materials on products that drive 70% of revenue dollars and 80% of total units annually. Estimated annual savings of $2M to 3M.Key strengths: Product Development, Team collaboration, Tech pacs, factory direct development and sourcing, Cost analysis, materials

Anaheim, Ca

Responsible for the new product development and management of both hard and soft goods which include iPad and tablet cases, smartphones, sleeves, slipcases, backpacks, toploads, rollers, clamshells, and messengers. Generated briefs, created sales presentations and organized plan-o-grams for key accounts.Managed successful launch of 17 skus globally for iPad 3 cases at $47M, resulting in an increase of revenue of $12M up from prior year.Completed a temporary stretch assignment as a Sr Demand Planner to help out with the case team’s forecasting and planning needs. This ensured the factories could manage the full quantities needed for the iPad case launches globally and all shipper demands.Key Strengths: Product Manager, Trend Analysis, Factory Direct, Brand Awareness, Sales Presentations, POG layouts

Beaverton, Or

Managed the global demand in units for Women’s Training in all geographies that feed the supply chain, sourcing, materials and development. This included working with geography and territory demand planners and merchandisers for North America, Emerging Markets, Japan, Greater China, and Western and Eastern Europe.Used statistical analysis to assess, understand and gain insights from relevant planning data, creating historical and trend analysis to identify demand patterns, developing and documenting conclusions and assumptions as input for the planning process.Focused each season on specific initiatives, such as NIKE Pro, Bras and Bottoms within Women’s Training, to guarantee that the factories could accept capacity for growth, as there are only a few approved factories that can execute body wear.Key Strengths: Demand Planning, Team Collaboration, Trend Analysis, Market Research

Beaverton, Or

Responsible for local development of apparel product for Mexico, Brazil and Argentina markets. This included Football, Nike Sports Wear, Action Sports, Running, Training and Sports Graphics. Worked closely with development, design and operations managers to ensure that all products were created in accordance with global design and brand and that the consumer could not distinguish the source.Created compelling locally relevant product that exceeds consumer expectations by addressing fit, color, and seasonality, such as the Brazil National Team Canarinho collection, incremental business that drove approx. $1M in revenue and the NIKE 6.0 Board Shorts.Completed a stretch assignment as General Merchandise Manager in Brazil and trained three headcount as part of the global design and systems. Was in charge of setting timelines for the Regional, Country and CASA (Central and South America) organization functional areas.Key Strengths: Product Management, Trend Research, Product Development, Apparel Sourcing, Brand Communication, Team Leader

Beaverton, Or

Established new opportunities within Tennis clubs in Latin and South American markets and teamed up with sports marketing to seed product on newly signed athletes. This led to a 20% overall growth on a 12.9M business.Led Mexico to incorporate Jordan into their urban market to grow the Basketball business by 13% to create a 9.6M business.Managed $11.7M net revenue Kids business (Sport and Sport Culture) for the Americas Region. Worked to add incremental business by 13% by offering Girls Apparel in Brazil, Kids apparel in SOCO (Southern Cone) and Infants and Little Kids in Mexico.Managed the $10.5M net revenue Headwear business across Men’s, Women’s and Kids in Sport and Sports Wear. This also included regional development to fill in gaps in the performance line.Key Strengths: Product Manager, Product Merchandiser, Cross Category Alignment, Brand Strategy, Trend and Market Research, Product Marketing, Sales Tools

Beaverton, Or

Established relationship with Corporate Responsibility and collaborated to create a global recyclable sales tool that relayed sustainable fabric information for the launch of Nike Sports Wear. Ensured the tool was accessible on NIKE.net for translation.Managed the Kids product line (Sport and Sport Culture) for the Americas region. Led the team to create regional product based on country market needs and built a core line to help with country margins. Responsibility for managing and creating regional development of the Men’s, Women’s and Kids Headwear line (Sport and Sport Culture). Directed Canada and Latin America on cross-category product alignment that enabled the countries to be more productive with fewer SKUs. Continued to manage systems for entire region.Key Strengths: Product Manager, Product Merchandiser, Cross Category Alignment, Trend and Market Research, Product Marketing, Brand Awareness, Sales Tools

Beaverton, Or

Backfilled Women’s and Men’s Sport Product Line Merchandiser roles. Worked closely with countries, as well as the Regional Senior Merchandise Manager, for merchandising knowledge, market needs and historical data to create the best possible line for the Americas region.Managed the Swim line for Brazil and led the manufacturing licensee to undertake global swim initiative for South America. Estab-lished NIKE specific design and global directives, as well as implemented updated wear-testing guidelines and ensured lab testing on materials for performance products.Streamlined and launched the new Product Planning System for the Americas region. Organized, trained and supervised each country on their Country Line Plan system - a tool to manage their line plans.Key Strengths: Team Collaboration, Software Trainer, Direct Sourcing, Brand Awareness

Beaverton, Or

Provided partnership with Executive Talent Scout to recruit for executive level candidates – included sourcing, travel and meeting scheduling, regrets, reference checks, tours. Responsible for communication of weekly updates to board members and high level executives.