Wendy Maxwell Email & Phone Number

Digital Marketing Consultant with expertise in email marketing, digital strategies, and website management. Skilled in HubSpot, WordPress, copywriting, and creative asset development. Provides comprehensive marketing support to clients driving successful campaigns and enhancing digital presence. Dedicated to delivering tailored solutions that align with client objectives and contribute to overall business success.

Las Vegas, Nv, Us

Responsible for managing all the organization's marketing operations, including the development, planning, and execution of various marketing programs and advertising initiatives in support of the organization’s growth goals and reputation. Interprets business objectives and develops successful marketing campaigns from idea to execution. The incumbent also ensures that the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organization’s marketing budget.

Las Vegas, Nv, Us

The Marketing Technologist has expertise in the digital intersection of marketing and technology. This includes development, implementation, and adoption of marketing technology platforms and solutions in support of marketing initiatives including web, mobile, CRM, social, search and all channels of demand generation and paid media (SEM, Paid Social, Streaming). Installs, monitors, and maintains social, search, and advertising tracking pixels, UTMs and analytics while verifying the proper firing of all tracking experiences in website, app, and web portal environments.

Rochester, New York, Us

• Responsible for leading and managing the creative and video design direction for Rochester Regional Health• Ensures that Rochester Regional’s creative brand identity, style, and voice are successfully executed across projects, channels, and campaigns• Collaborates with marketing and communications colleagues on the development of creative campaigns that support system priorities• Ensures that all projects are effectively tracked (on-time) and efficiently produced (on-budget)• Provides strategic leadership in establishing best practices for digital asset management and process flow

Rochester, New York, Us

* Responsible for the oversight of all digital and creative functions across the health system and provides strategic direction and implementation of digital engagement activities related to patient engagement, internal communications, physician relations and patient/resident and customer relations* Responsible for strategic vision and creation of digital solutions to advance the mission and vision of Rochester Regional Health* Manages design/development team responsible for the creation, implementation and ongoing maintenance of external Rochester Regional Health websites, mobile apps and digital properties* Contributes to the system's overall integrated communications and marketing strategy and activities

Rochester, New York, Us

• Responsible for the overall user experience on the Rochester Regional Health System (RRHS) Internet, including selection of Web site software and tools, information architecture, content, design, traffic monitoring and analysis and search engine optimization (SEO)• Collaborates with RRHS administration, department leaders to determine Web site functionality and requirements for the RRHS Internet• Develops strategic Web site plans through benchmarking and research and develops and executes social media strategies• Ensures that RRHS Web sites are easy to navigate and monitors, improves, and updates the performance of existing Web sites, accordingly• Optimizes site content for maximum visibility and ranking in the major search engines by developing and implementing SEO strategies • Manages external Web vendors, internal and/or external graphic designers and writers to execute an industry-leading approach to Web site design and development• Establishes and enforces policies and procedures around content management, Web site design and branding• Researches emerging technologies and services that may enhance the Web experience and makes recommendations to management to ensure a ‘best in class’ Web site

Rochester, Ny, Us

• Managed a 12-person web team of designers, information architects, user-experience and graphic designers and developers in support of a three-year Intranet redesign project• Assisted with the strategic web development and design of extranet (client) web sites• Responsible for the planning and implementation of an enterprise-wide content management system in support of over 100,000 content files • Developed corporate taxonomy, content authoring model and content lifecycle• Created usability test plans, facilitation of usability testing and focus groups, and documentation of results and recommendations for application and Intranet user-interface design (UI)• Additional responsibilities included budgeting, hiring/firing, coaching/mentoring, writing annual reviews, executive presentations, strategic plan development

Rochester, Ny, Us

• Responsible for the development, implementation, and evaluation of Internet marketing communications to the clinical and community customers of stronghealth.com• Consulted with Associate Marketing Directors and clients and performed benchmark research to identify, develop, and implement strategies for Internet marketing, patient and physician service/support, and business development• Developed Internet concepts and patient-friendly content for clinical service lines on stronghealth.com, including James P. Wilmot Cancer Center, Strong Heart and Vascular Center and Strong Health Primary Care Network• Coordinated and managed up to 5 external resources to assist with content development and Web design• Analyzed, responded and communicated effectively to clients and management to accomplish on-time, on-budget delivery of Web site projects• Regularly reported project statuses to marketing and clinical departments, and track outcomes and ROI of Internet marketing initiatives