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Driven commercial development executive with expertise in sales training, marketing, sales force effectiveness and sales manager development with a track record of delivering optimal results in high-growth environments using change management and cross-functional teams. Focused on creating collaborative teams which outperform by working together to drive growth and value for customers. Extremely adept at scanning broadly and connecting dots to anticipate future trends. Continuous learner and always looking to see how to improve outcomes for customers and employees.
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Vp Revenue OperationsEnergy ExemplarRidgefield, Ct, Us -
Vp, Global Revenue OperationsSealed Air Corporation Jan 2024 - PresentCharlotte, Nc, UsRecruited to build a global revenue operations function including Commercial Process & Technology, Analytics & Performance Management, Sales Enablement, Incentive Compensation, Pricing, and Digital Services for a $6B Packaging company with ~1200 sales/service team and a global revenue operations team of 150 employees. -
MemberChief Jan 2022 - PresentNew York, Ny, Us -
Vice President, Commercial ExcellenceWaters Corporation Aug 2022 - Nov 2023Milford, Ma, UsProvide at-scale support to business and Commercial groups in go-to-market activities including digital marketing, modern demand generation, digital commerce, sales and marketing enablement, revenue operations, commercial analytics, CRM for sales and service and quote to cash tools and processes to drive process rigor and business outcomes. -
Vice President, Commercial Operations & StrategyWaters Corporation Nov 2019 - Aug 2022Milford, Ma, UsDrive commercial excellence globally by providing expertise and leadership around organization design, processes and systems to maximize the consistency, productivity and effectiveness of our commercial operations. Responsibilities include CRM for Sales & Service, Commercial Analytics & Data Strategy, Incentive Compensation design, Go To Market Strategy, Sales Operations and Sales Enablement. -
Senior Director, Commercial Operations & StrategyWaters Corporation Aug 2017 - Nov 2019Milford, Ma, UsDrive commercial excellence across the global organization by providing expertise and leadership around strategy execution, commercial organization design, channels and sales force effectiveness. -
Commercial Excellence Leader, Corporate CommercialGe Jan 2014 - Mar 2017Boston, Ma, UsReporting to the Commercial Leader for GE, focused on adopting Outcome Selling across GE. Developed Outcome Selling methodology to deliver customer outcomes instead of selling products. In 2014 and 2015 worked with the GE businesses to refine framework and customize approach for each industry. Created ecosystem of process, tools, practices and training leveraging top partners to offer a set of services to implement, reinforce and adopt new selling behaviors. Developed capability models, assessment tools, on boarding programs, account planning process, training (virtual, blended and face to face) and coaching programs to infuse awareness and adoption across the 25,000 person commercial team. Segmented approach by role from product specialist to Key Account executive. Team continues to support the business units as they move up the maturity curve on delivering customer outcomes. Focus in 2016 was to develop the Commercial Digital thread, a connected digital ecosystem to enable the Field to be more Productive, Serve our Customers, and Drive Growth. Currently working with Cross Business teams to develop product road-maps for sales by sales. Other responsibilities include supporting Commercial Council and JRI Field days. -
Faculty Director, Management Development Course (Mdc)Ge Mar 2013 - Jan 2014Boston, Ma, UsLead design and delivery of the MDC course, GE first level executive leadership development course at Crotonville, GE's Global Learning Center. Increased program participant by10% over prior year to 880 participants and Increased net revenue by 9% to $9.4 million while streamlining the executive coaching process and reducing expenses. Continued to experiment with new content to enrich the experience for participants by running 3 prototypes. Added learning experiences to enhance retention including new cohort activities after the course and video refreshers for main content areas. Created a collaborative faculty team to create a more cohesive participant experience and reinforcement between content areas and enhance adoption of new leadership behaviors. -
Crotonville Faculty Leader, Leadership EducationGe Apr 2011 - Feb 2013Boston, Ma, UsLed design and delivery of leadership development courses at GE's Global Learning Center, Crotonville, which serves top performers from entry level managers to GE's senior business leaders. Direct development of new curricula with GE's design team in conjunction with executive speakers, trainers, professors, industry experts, scientists and top authors Focused on the impact to the participant and business enhance the retention and adoption of new leadership behaviors by developing more contemporary content and tools to increase accountability. Increased program participation by double digits and increased tuition revenue over op plan by 15% in 2011, 50% in 2012. -
Vp Sales Development & Strategy, Synapse GroupTime Inc. Mar 2009 - Dec 2010New York, Ny, UsReporting to the EVP Sales and Account Management, responsible for a 6 person team providing the sales organization with the deployment strategy, sales skills, tools, knowledge and timely information to enable them to provide profitable solutions to customers. Developed and implemented a more cost effective customer facing training solution leveraging technology to increase partnership revenue for retail customers as well as increased subscription revenue in the retail channel. Redesigned and implemented Salesforce.com on time and under budget to provide visibility of the sales pipeline for the executive and increase utilization by the sales team. Created and delivered a 3 day sales training session for entire sales org focused on presentation skills and delivering Synapse's value proposition. -
Sales Force Effectiveness LeaderGe Capital - Equipment Finance Services Apr 2008 - Feb 2009Norwalk, Ct, UsReporting to the CMO, responsible for a 8 person team providing a 600 person b-to-b sales organization with the necessary research, sales skills, tools, knowledge and timely information to enable them to provide profitable solutions to customers’ financing needs. Led Customer profitability analysis team which build profiles of most profitable customers and provided access to this key data to senior sales leaders to develop a new strategic direction for the company. Developed a prospect prioritization model which results in 50% more high priority prospects and a 6% increase in more profitable prospects. -
Commercial Development LeaderGe Capital - Equipment Finance Services Jun 2006 - Apr 2008Norwalk, Ct, UsReporting to the CEO, responsible for developing a Commercial Leadership program to provide a pipeline of top sales talent to fill open sales positions quickly and to create a commercial development program to improve commercial skills across a 600 person b-to-b sales organization. Developed 18 month commercial training program from scratch including 3 six month rotations in underwriting, inside sales and outside sales. Worked with HR to create a more streamlined, inclusive and proactive recruiting process resulting in the identification and hiring of 12 candidates in 2 months. Reduced time to fill open commercial roles by 30%. 40% of CLP program members were placed into commercial roles in less than 18 months. -
Manager Of Sales ToolsGe Capital - Equipment Finance Services Apr 2001 - Jun 2006Norwalk, Ct, UsResponsibilities include leveraging technology tools to increase sales rep productivity and reduce deal cycle time. Largest tool is CRM system (Siebel) with over 2000 users across the globe. Major Accomplishments include:•Project manager responsible for the upgrade from Siebel 2000 to Siebel 7.5 for over 2000 users including custom functionality resulting in a $250,000 cost avoidance.•Designed and implemented 8 hour Online Leasing training course to reduce in-class training costs and help increase sales reps leasing knowledge. Cost reduction totaled over $200,000. -
Sales Team LeaderGe Capital - Equipment Finance Services Aug 1999 - Apr 2001Norwalk, Ct, UsResponsibilities included leading the sales team in company-wide initiative to re-engineer deal origination processes and upgrade systems based on those new processes. •Lead an 11 person global team with a $12 million budget which was responsible for designing, development, implementation and training for a Siebel system to accommodate all business needs while increasing sales rep and sales manager productivity. •Used change management skills to provide an 80% common platform globally while allowing for 20% customization as necessary to accommodate specific cultural and product requirements. -
Manager Of Sales InitiativesGe Capital - Equipment Finance Services Aug 1996 - Aug 1999Norwalk, Ct, UsResponsibilities included being Sales Process owner, developing sales training programs, introducing tools to make sales force more efficient and effective. Examples of accomplishments include rolling out Siebel to the 350 person b-to-b sales force, developing a formal planning process, providing structuring support, training field resources in process management and quality, representing the voice of the sales force at headquarters, sponsoring quality projects that impact all the regions and facilitating deals that need headquarters approval. -
Manager, Financial Planning & AnalysisGe Capital - Equipment Finance Services Jul 1994 - Aug 1996Norwalk, Ct, UsReporting to the CFO, supervised and coached a team of financial analysts who responsibilities included budgeting, forecasting and variance analysis for a $10 billion portfolio that produced $180 million in net income. -
Business Integration ManagerGe Capital - Equipment Finance Services Dec 1993 - Jul 1994Norwalk, Ct, UsReporting to the CFO, responsibilities included converting Mexican and Australian portfolios to CEF’s Portfolio Management System. -
Senior Pricing AnalystGe Capital - Equipment Finance Services Aug 1991 - Dec 1993Norwalk, Ct, UsResponsibilities included providing field pricing support to a 500 person b-to-b sales team, such as assisting in deal structuring, balancing customer needs with internal business objectives and standards. -
Business AccountantGe Capital - Equipment Finance Services Apr 1990 - Aug 1991Norwalk, Ct, UsResponsibilities included recording large, complex financing transactions for the commercial air, marine and rail businesses and training outside auditors on leasing -
Senior/Staff AuditorDeloitte Jun 1987 - Apr 1990Worldwide, OoSenior Accountant responsibilities included supervision of audit teams, developing audit plans and executing clients audits on time and on budget.
Wendy Bradley Skills
Wendy Bradley Education Details
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The Wharton SchoolEconomics
Frequently Asked Questions about Wendy Bradley
What company does Wendy Bradley work for?
Wendy Bradley works for Energy Exemplar
What is Wendy Bradley's role at the current company?
Wendy Bradley's current role is VP Revenue Operations.
What is Wendy Bradley's email address?
Wendy Bradley's email address is wendy.bradley@ge.com
What is Wendy Bradley's direct phone number?
Wendy Bradley's direct phone number is +120394*****
What schools did Wendy Bradley attend?
Wendy Bradley attended The Wharton School.
What skills is Wendy Bradley known for?
Wendy Bradley has skills like Cross Functional Team Leadership, Strategy, Leadership, Management, Change Management, Process Improvement, Sales, Analytics, Leadership Development, Strategic Planning, Business Development, Financial Analysis.
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