Wendy Mccormick Email & Phone Number

Chicago, Il, Us

Oakbrook Terrace, Illinois, United States

Develop and execute strategic plans to drive sales growth, market share expansion, and revenue enhancement. Cultivate key client and partner relationships to propel business growth and reduce attrition. Manage annual budgets focused on maximizing ROI and fostering substantial business growth. Collaborate cross-functionally with marketing, product development, and operations teams to align sales strategies with business goals and respond to market trends. Analyze sales data and KPIs to optimize performance and refine sales strategies. Represent the company at industry events to enhance brand awareness and generate leads. Deliver regular sales updates and forecasts, showcasing progress towards targets and strategic goals. Oversee the annual budget with a strategic approach to resource allocation. Define and clarify roles between sales and operations to emphasize collaborative efficiency.● Implemented sales enablement tools and streamline workflows to boost productivity and team performance.● Led, coached, and mentored a 92-person sales team, instilling a culture of accountability, motivation, and continuous improvement.● Oversaw the development and execution of marketing campaigns, promotional activities, and lead-generation initiatives to support sales objectives.● Played a pivotal role in developing and implementing pricing strategies, discount structures, and sales incentives to increase profitability and competitiveness.● Collaborated with marketing to create materials that effectively support the sales team’s efforts.● Transitioned the organization from an acquisition-based to an organic growth model, achieving a 10% increase in sales.● Implemented a new CRM and introduced project management tools, significantly enhancing team performance and operational efficiency.● Initiated and refined sales procedures and playbooks, leading to optimized sales operations.● Designed job-specific training and streamlined the onboarding process.

Greater Chicago Area

Spearheaded comprehensive marketing, PR, publicity, and social media campaigns, enhancing brand visibility and engagement. Managed budgets strategically to maximize ROI and drive substantial business growth. Cultivated and deepened relationships with media, editors, and diverse outlets, while fortifying vendor and supplier connections to ensure seamless project execution. Directed all facets of client marketing and PR efforts, integrating innovative strategies and workflows to elevate brand presence.● Championed the development and administration of the CRM system, empowering both team and clients to leverage CRM solutions for enhanced business outcomes.● Orchestrated and executed highly successful product launches and events, utilizing analytics and metrics to evaluate and report on campaign effectiveness.● Crafted and administered the annual budget, ensuring strategic resource allocation.● Amplified media coverage and visibility for clients through strategic relationship management and adept campaign execution.● Led product launches and events with precision and data-driven strategies, securing significant successes.● Cultivated a collaborative team environment, reducing the "every man for themselves" mentality among staff.● Consistently surpassed client expectations, driving increased sales and improving client satisfaction.

United States

I build stronger individuals, leaders, and teams by strengthing their Mental Fitness Muscles and helping them reach levels of happiness and success without their fears holding them back or slowing them down. Stop listening to the negative voices inside you and focus on reaching your true potential. Your real life is waiting for you... how long are you going to make it wait?

Orchestrated the development and management of a comprehensive marketing/PR/communication strategy, managing a budget exceeding $1.5M. Led the integration of Salesforce, Sandler Sales Training, and branding initiatives, transforming organizational practices and driving significant growth. Created and edited innovative content, including articles, case studies, and white papers for top-tier trade publications, derived from in-depth client interviews and facility tours. Produced a range of compelling marketing materials, from brochures to trade show handouts, and maintained regular strategic communications with key company leaders to bolster global brand positioning.● Enhanced global communication and collaboration, ensuring continuous dialogue with headquarters in Aachen, Germany, and subsidiaries worldwide for strategic alignment and cohesive messaging.● Participated & contributed in high-level strategic planning meetings in Aachen, Germany, orchestrating collaboration on and execution of global strategies.● Pioneered the development and administration of a sales training program and Salesforce, significantly elevating sales performance and organizational efficiency in a formerly unstructured environment.● Directed the customization of marketing materials to bridge cultural gaps, ensuring effective communication and uniform brand representation across global markets.● Forged strong partnerships with headquarters in Germany and executives at each subsidiary to forge a unified sales program.● Collaborated with MAGMAacademy to amplify user education and training, effectively enhancing software utilization and capability promotion.● Executed a series of webinars and authored articles for trade magazine publications, boosting the brand's visibility and industry authority.● Administered and managed annual budgets for the sales and marketing departments, ensuring strategic resource allocation and meticulous financial oversight.

Greater Chicago Area

•Build and manage the marketing/PR/communication budget for MAGMA, overseeing budget of $1.5+ million. Manage individual budgets for campaigns, events, and trade shows, including designing and constructing trade show booths.•Author and edit articles and PR for trade publications, conduct client interviews and facility tours for case studies, success stories, technical white papers, and articles.•Develop, present, and manage annual marketing plans, encompassing collateral, campaigns, trade shows, ads, social media, webinars, seminars, and all special events. •Fostered regular communication with headquarters in Aachen, Germany, and subsidiaries worldwide to align strategic planning and cohesive messaging. •Manager, mentor, mediator, advisor, and coach to staff of 30 engineers ensuring high performance and professional growth.•Design, proofread, edit, and oversee the production of marketing materials, including brochures, one-sheets, product booklets, tear sheets, and trade show handouts.•Cultivated relationships with media outlets, editors, publishers, trade show coordinators, and other relevant outside vendors. Maintain regular communication with senior staff at subsidiaries and headquarters including the CEO, Executive Director, and Owner in Germany.•Conducted analytics, market analysis, research, data mining, and regularly reported findings to senior stakeholders in Germany.•Regularly spoke at industry trade shows and presented reports at events and annual global strategy meetings.•Manage onboarding process, writing job descriptions, placing and monitoring job board postings, conducting candidate interviews, and facilitating new hire onboarding across all positions within the organization.•Served as an influencer, introducing Salesforce, Sandler sales training, and branding experts into the organization.•Designed and managed CRM (Salesforce) and provided training for staff regarding product usage, including, but not limited to CRM and webinar tools.

Greater Chicago Area

A Sister company to MAGMA, SIGMASOFT is comprised of a team of specialized engineers who have expertise in every critical area of plastic product development and production. We share our know-how at every step along the way in order to ensure our customers a competitive edge.Seeing is believing. We are ready to take on your most difficult parts. Traditionally most of our customers have come to us with problems others could not solve. At SIGMA® we prove our value and demonstrate this through benchmarks and projects. Please call for information about SIGMASOFT® or project work.

We are a strictly industrial ad/PR agency. I tweet, facebook, write blogs, write monthly newletters and write articles for trade magazines for both B&C and our clients. Create product, testimonial and other corporate videos. I also run workshops and seminars getting our clients on board with social media. I help our clients design and implement the social media portion of their marketing plan. In addition, I manage many of the agencies accounts.

Master’S Degree, Organizational Leadership - Master Of Leadership Development In Orgnaizational Leadership

Bachelor Of Science (Bs), Psychology

Psychology

Art Therapy