Wendy Merical Email & Phone Number

Provides control and oversight of city finances, official records, ordinances, and acts of city council. •Prepare agendas and all relevant documents for council packets prior to meetings. Take meeting minutes and publish in accordance with Iowa regulation.•Track all revenue and expenditures for budget and provides monthly reports to council. Prepare, maintain, and report where required by the state financial reports.•Maintain payroll and accounts payable records. Generate and submit reports per state and federal regulations.•Manage all aspects of billing, invoicing, and receipt of payments. Maintain delinquent account list and issue required letters and final notices.•Record receipt of all payments and make deposits, reconciling all accounts monthly.•Research and write/submit grants on behalf of the city.•Interact with residents and officials to answer questions, field concerns and direct to appropriate resources.

Oversaw / analyzed acquisition campaigns to grow response, increase pay up, and maintain cost efficiencies.• Directed marketing operations, including list testing initiatives, analysis, and planning, aligning with direction of consumer marketing team.• Mailed 5.1M+ pieces for 8 campaigns, controlling promotional expenses $2M+ annually.• Developed, tested, and measured strategies, driving desired customer behavior and results.• Led all processes with internal and external vendors, ensuring projects were completed and invoices paid.• Applied best practices for proposal development, optimizing efficiency, and increasing return on investment.• Presented results to management, providing recommendations for future projects.• Prepared monthly reporting for tracking financials and analysis, aiding in final decision making.

Managed book annuals program to maximize profitability and decrease expenses.• Performed all facets of acquisition campaigns for 10 book titles (idea generation, supervised copy / design process, materials, list selection, testing, mail plan, vendor relationship, reporting, future strategic goals), obtaining best business objectives.• Averaged 6M+ pieces for 10 mailings and managed $1.6M promotion expense annually, meeting budget responses and pay-ups.• Controlled, projected, and tracked expenses to budget, saving $34K in FY18 to list rental and postage.• Brainstormed new processes and tested ideas, realizing efficiencies and cost-savings of $600M.• Prepared, executed, and analyzed results on direct mail, inserts, space ads, and cross-promote campaigns, ensuring business value to grow.• Transitioned book annual program to Birmingham, AL team, facilitating weekly training meetings.• Used new models and applied optimization models, increasing responses and streamlining house list selections.• Converted cross-promotes to book annual team, growing annuals’ program with increased profits.

• Partnered with Senior Marketing Manager for Better Homes and Gardens Magazine, mailed 17M pieces annually for direct mail, cold gift program dispatched 11M+ annually• Conducted weekly reporting and analysis, expense monitoring and other special projects

• Executed billing and retention campaigns for multiple magazines• Developed and maintained reports requested by circulation manager for budgets

Bachelor Of Science (B.S.), Business Management

Administrative Assistant Diploma