Wendy Merical

Wendy Merical Email and Phone Number

City Clerk at Minburn City Hall @
Wendy Merical's Location
Dallas Center, Iowa, United States, United States
Wendy Merical's Contact Details
About Wendy Merical

Marketing Manager with 15+ years experience in the marketing industry. I am skilled in Magazines, Direct Marketing, Marketing, On-Line Marketing and Marketing Strategy. I am a professional with strong visions to create solutions and manage multiple deadlines and tasks. I am a graduate from Upper Iowa University with a Bachelor of Science (B.S.) focused in Business Management. I enjoy collaborating, brainstorming, and tackling challenges with knowledge and expertise to drive cost saving opportunities, analyzing and tracking different projects. I am detail-oriented, with sound organization, and experience communicating with senior management. Specialties:Managing schedulesProviding status updatesStrategic PlanningDirect MailMarketingCost ProjectionsAvailable to discuss new opportunities, please contact me at wendy.merical@gmail.com

Wendy Merical's Current Company Details
Minburn City Hall

Minburn City Hall

City Clerk at Minburn City Hall
Wendy Merical Work Experience Details
  • Minburn City Hall
    City Clerk
    Minburn City Hall 2020 - Present
    Provides control and oversight of city finances, official records, ordinances, and acts of city council. •Prepare agendas and all relevant documents for council packets prior to meetings. Take meeting minutes and publish in accordance with Iowa regulation.•Track all revenue and expenditures for budget and provides monthly reports to council. Prepare, maintain, and report where required by the state financial reports.•Maintain payroll and accounts payable records. Generate and submit reports per state and federal regulations.•Manage all aspects of billing, invoicing, and receipt of payments. Maintain delinquent account list and issue required letters and final notices.•Record receipt of all payments and make deposits, reconciling all accounts monthly.•Research and write/submit grants on behalf of the city.•Interact with residents and officials to answer questions, field concerns and direct to appropriate resources.
  • Meredith Corporation
    Senior Acquisition Marketing Manager
    Meredith Corporation 2018 - 2019
    Oversaw / analyzed acquisition campaigns to grow response, increase pay up, and maintain cost efficiencies.• Directed marketing operations, including list testing initiatives, analysis, and planning, aligning with direction of consumer marketing team.• Mailed 5.1M+ pieces for 8 campaigns, controlling promotional expenses $2M+ annually.• Developed, tested, and measured strategies, driving desired customer behavior and results.• Led all processes with internal and external vendors, ensuring projects were completed and invoices paid.• Applied best practices for proposal development, optimizing efficiency, and increasing return on investment.• Presented results to management, providing recommendations for future projects.• Prepared monthly reporting for tracking financials and analysis, aiding in final decision making.
  • Meredith
    Consumer Marketing Product Manager
    Meredith 2008 - 2018
    Managed book annuals program to maximize profitability and decrease expenses.• Performed all facets of acquisition campaigns for 10 book titles (idea generation, supervised copy / design process, materials, list selection, testing, mail plan, vendor relationship, reporting, future strategic goals), obtaining best business objectives.• Averaged 6M+ pieces for 10 mailings and managed $1.6M promotion expense annually, meeting budget responses and pay-ups.• Controlled, projected, and tracked expenses to budget, saving $34K in FY18 to list rental and postage.• Brainstormed new processes and tested ideas, realizing efficiencies and cost-savings of $600M.• Prepared, executed, and analyzed results on direct mail, inserts, space ads, and cross-promote campaigns, ensuring business value to grow.• Transitioned book annual program to Birmingham, AL team, facilitating weekly training meetings.• Used new models and applied optimization models, increasing responses and streamlining house list selections.• Converted cross-promotes to book annual team, growing annuals’ program with increased profits.
  • Meredith
    Direct Mail Manager
    Meredith 2004 - 2008
    • Partnered with Senior Marketing Manager for Better Homes and Gardens Magazine, mailed 17M pieces annually for direct mail, cold gift program dispatched 11M+ annually• Conducted weekly reporting and analysis, expense monitoring and other special projects
  • Meredith
    Product Manager
    Meredith 2002 - 2004
    • Executed billing and retention campaigns for multiple magazines• Developed and maintained reports requested by circulation manager for budgets

Wendy Merical Skills

Direct Marketing Integrated Marketing Email Marketing Publishing Marketing Communications Marketing Strategy Digital Marketing Database Marketing Online Advertising Digital Strategy Magazines

Wendy Merical Education Details

Frequently Asked Questions about Wendy Merical

What company does Wendy Merical work for?

Wendy Merical works for Minburn City Hall

What is Wendy Merical's role at the current company?

Wendy Merical's current role is City Clerk at Minburn City Hall.

What is Wendy Merical's email address?

Wendy Merical's email address is we****@****ith.com

What is Wendy Merical's direct phone number?

Wendy Merical's direct phone number is +151534*****

What schools did Wendy Merical attend?

Wendy Merical attended Upper Iowa University, Aib College Of Business.

What are some of Wendy Merical's interests?

Wendy Merical has interest in Football, Collecting Antiques, Exercise, Home Improvement, Collecting Art, Reading, Gourmet Cooking, Sports, Watching Basketball, The Arts.

What skills is Wendy Merical known for?

Wendy Merical has skills like Direct Marketing, Integrated Marketing, Email Marketing, Publishing, Marketing Communications, Marketing Strategy, Digital Marketing, Database Marketing, Online Advertising, Digital Strategy, Magazines.

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