Wendy Merical Email & Phone Number

• Provides control and oversight of city finances, official records, ordinances, and acts of city council.
• Prepare agendas and all relevant documents for council packets prior to meetings. Take meeting minutes and publish in accordance with Iowa regulation.
• Track all revenue and expenditures for budget and provides monthly reports to council. Prepare, maintain, and report where required by the state financial reports.
• Maintain payroll and accounts payable records. Generate and submit reports per state and federal regulations.
• Manage all aspects of billing, invoicing, and receipt of payments. Maintain delinquent account list and issue required letters and final notices.
• Record receipt of all payments and make deposits, reconciling all accounts monthly.

• Oversaw / analyzed acquisition campaigns to grow response, increase pay up, and maintain cost efficiencies.
• Directed marketing operations, including list testing initiatives, analysis, and planning, aligning with direction of consumer marketing team.
• Mailed 5.1M+ pieces for 8 campaigns, controlling promotional expenses $2M+ annually.
• Developed, tested, and measured strategies, driving desired customer behavior and results.
• Led all processes with internal and external vendors, ensuring projects were completed and invoices paid.
• Applied best practices for proposal development, optimizing efficiency, and increasing return on investment.

• Managed book annuals program to maximize profitability and decrease expenses.
• Performed all facets of acquisition campaigns for 10 book titles (idea generation, supervised copy / design process, materials, list selection, testing, mail plan, vendor relationship, reporting, future strategic.
• Averaged 6M+ pieces for 10 mailings and managed $1.6M promotion expense annually, meeting budget responses and pay-ups.
• Controlled, projected, and tracked expenses to budget, saving $34K in FY18 to list rental and postage.
• Brainstormed new processes and tested ideas, realizing efficiencies and cost-savings of $600M.
• Prepared, executed, and analyzed results on direct mail, inserts, space ads, and cross-promote campaigns, ensuring business value to grow.

• Partnered with Senior Marketing Manager for Better Homes and Gardens Magazine, mailed 17M pieces annually for direct mail, cold gift program dispatched 11M+ annually
• Conducted weekly reporting and analysis, expense monitoring and other special projects

• Executed billing and retention campaigns for multiple magazines
• Developed and maintained reports requested by circulation manager for budgets

Bachelor Of Science (B.S.), Business Management

Administrative Assistant Diploma