Wendy Garcia Email & Phone Number

Stirling, Scotland, United Kingdom

I advise on strategic decisions for Creative Stirling, such as with funding applications, business planning and marketing.I help with community outreach in Mercat Cross and City Centre, working with various stakeholders and partners.I developed a marketing campaign to encourage membership sign-up, working towards community ownership.

Edinburgh, United Kingdom

Developed and managed integrated social marketing campaigns working with multiple marketing disciplines and policy areas.Leveraged data and insights from user research, desk research, and previous campaign evaluation to develop targeted behaviour change campaigns.Built and maintained internal and external stakeholder relationships to inform briefs, garner support and reach key audiences.Led and managed media, creative, research and PR agencies to develop bold campaigns with audience insight at the heart of the strategy. Evaluated and monitored campaigns, redirecting budgets and adapting communications and channel mix to maximise impact.Managed budgets, timings and campaign workflow.Achieved impressive results, meeting or exceeding goals and SMART objectives for campaigns such as Covid-19 restrictions, NHS Scotland’s Test and Protect and Road Safety Scotland.

Overall, I advised the senior leadership team and colleagues in Communications and Marketing on the most effective means of engaging their employees and colleagues across the organisation. Working with internal and external agencies, I created internal campaigns with record levels of engagement, highlighting and championing stories of excellent customer service and dedication. I was also part of a central team that developed the strategy to involve and engage everyone at the bank as it shifted its purpose and focus.I also helped improve the inner workings of the business communications team by helping review existing team dynamics and making recommendations to the senior leadership team. I made administrative changes by improving how the departmental budget was tracked, and increased transparency of the planning process across the department, thereby helping the internal comms messages to land well.

Edinburgh, United Kingdom

Developed an evolution of RBS' employee recognition programme by engaging and collaborating with a diverse group of stakeholders, and gathering insight to inform a strategic communication plan to engage over 60,000 colleagues. This also involved working with internal and external creative agencies, writing briefs and providing constructive feedback.Redeveloped planning tools to simplify processes and highlight information to aid better decision-making.Informed the development of a colleague engagement campaign, working with internal stakeholders to develop content.Project managed aspects of a 3-day conference for over 500 top leaders. This included senior stakeholder management at the Executive Committee level.

Edinburgh, United Kingdom

Managing strategic and operational needs for B2B, FMCG, Pharmaceutical, Public Sector and Non-Profit clients accounts. Work includes:Brand identity and design Brand relaunch and internal comms event planning Consumer research and analysisIntegrated campaign planning, management and analysis Content planning, production, promotion and analysisWeb UX and design, including eCRM Promotional event planning and customer activation NPD design and development I've been involved in all stages of change for companies and government bodies. I've seen new products come to life, others saved from discontinuation. I've also seen the work we do enable behaviour change and cultural shifts.

Edinburgh, United Kingdom

Planning and management for various integrated projects such as:-Brand relaunches for Burness Paull LLP and ASCO Worldwide-Integrated ad campaigns for whisky brands under the Ian Macleod Distillers portfolio-High volume ATL and BTL communications for SSE (Scottish and Southern Energy)-Social marketing initiatives for Scottish Government.

Edinburgh, United Kingdom

Efficiently secured high-profile partners for government campaigns.Organised despatch, secured road show dates, and contributed to post-campaign analysis.

Nagoya, Aichi, Japan

Worked in 7 schools with over 40 teachers across 6 grade levels assisting and coaching teachers to provide language and cultural lessons with confidence.

Changwon, South Korea

Instructor and Team Leader

New York, Ny

Account Management: Garnier Fructis Shampoo/Conditioner GM and Hispanic, 100% Color GM and Hispanic, Nutrisse GM and Hispanic, Skin Care

New York, Ny

Account Management: FedEx and FedEx Kinko's