Marketing Communications Specialist
CurrentWorks closely with Administrative staff, Cultural Arts staff, and P&R to develop effective media and public information messages. Effectively, creatively and innovatively crafts, implements and maintains the organizational public relations materials and messaging. Creates and updates communications including web site content, advertising copy, press releases, social media posts, promotional and marketing materials. Collaborates with internal and external stakeholders to ensure information about and involving the Town is communicated accurately and in a timely fashion. Develops presentation materials, including print, graphic, and audio-visual, to be used by the Cultural Arts Department, P&R, and municipal representatives. Advises the Director of Communications, the Executive Director of Cultural Arts, and the Director of P&R on matters related to communications and public relations. Identifies and protects the Town of Normal organizational brands, logos, trademarks and symbols