Wendy Murphy Email & Phone Number

London, England, Gb

Implementing and leading on creative and innovative initiatives to ensure our global workforce remain informed and engaged.Managing the Group's reputation and brand externally, working with key stakeholder to deliver success.Advising senior leadership on communication and stakeholder engagement strategies.Supporting major transformative change by implementing communication cadances that ensure alignment across teams.Working closely with our charitable partners to encourage maximum impact.

London, England, Gb

Led on multiple staff engagement initiatives during a period of unprecedented change.Created a global internal communication program, working with key stakeholders to introduce new channels and ensure business alignment.Working closely with a variety of teams, enhanced Exinity's brand as an employer of choice.Forged relationships with charitable partners that complemented our mission and values.Ran a global event, bringing together all colleagues from across the company, to celebrate success and align on our 5-year strategy.

Wimbledon, London, Gb

Ensured the CIPD's strategic story was known, felt & understood across the organisation. Made sure that internal communication content was clear, concise and engaging. And that IC channels provided the right mix of top-down information, bottom-up feedback and opportunities for their people to converse and share.Key pieces I was involved in:● Launched a new employee engagement tool, working with external and internal stakeholders from tender process through to implementation to make sure it landed with impact. ● Launched a new set of values for the organisation, and ensuring that following launch, these values became embedded into all communications, showcasing good practice wherever possible.● Established hugely successful all-colleague showcase events.● Key member of our Diversity & Inclusion Steering Group, worked alongside our ERGs to amplify their messages and ensured consistency in messaging.● Led on supporting our forum of colleague representatives to engage with people across the organisation and have constructive dialogue with leaders.

London, England, Gb

Leading on the strategy and execution of internal communications, during the organisation's first major re-design in its history.

Leatherhead, Surrey, Gb

Championing, developing and executing a broad array of activities to build better employee engagement and communication within the business. Working with many stakeholders, and juggling multiple activities whilst maintaining an enthusiasm for the business and the direction we are moving in. Key Achievements:•Devised and rolled out an Engagement & Communications Strategy, achieving buy-in and support from executive committee, senior managers and colleagues alike. •Created and launched a new, more user-friendly intranet which was more relevant, tailored by location and with ability to track usage. (Sharepoint platform).•Increased Yammer Usage by 30% - and set the precedent for using it as the go-to method of inter-company communications.•Launched a quarterly Values Awards, celebrating colleagues who represented the company’s core values. •Created an incredibly successful monthly Lunch & Learn programme, featuring both internal and external speakers.•Implemented and co-ordinated a quarterly all-Employee Event.•Rolled out a colleague engagement survey, working with a third party to ensure confidentiality. •Oversaw the communication of the results across the business, and worked with the executive committee to highlight what the key areas for improvement were. •Recruited for,and helped set up, an inter-company team who acted as ambassadors for positive engagement & communication practices.

London, Gb

•Led on the strategy for over 20 marketing campaigns per year, taking responsibility from concept through to implementation, ensuring they were delivered on time and within budget.•Responsible for day-to-day marketing and communication of the products and services we offered our members, incorporating a mix of traditional advertising, events, websites, social media, merchandise and tailored communications plans.•Wrote clear and effective copy for a variety of communications and advertisements, ensuring all communications were on-brand and gave a consistent message.•Ensured campaigns delivered against targets and ROI, reporting to senior stakeholders on their effectiveness. •Undertook member market research in areas such as member benefit analysis, member engagement and satisfaction surveys. •Managed an assistant, delegating tasks and structuring workload to ensure motivation.•Represented the company at external industry events, communicating confidently on the benefits of STEP membership.•Liaised internally to integrate marketing activities with individual departmental activities and ensure brand guidelines were adhered to.

London, Gb

•Managed on and offline marketing campaigns from start to finish, ensuring budgets were adhered to and results measured appropriately, and that products were cross-promoted where relevant. •Managed the creation, editing and updating of STEP membership and marketing collateral.•Undertook member market research in areas such as member benefit analysis and satisfaction surveys.•Liaised internally to integrate marketing activities with individual departmental activities and ensure brand guidelines were adhered to.•Worked on STEP’s membership development plan, focusing on recruitment and retention campaigns and the cross selling of STEP products and services. •Produced and delivered reports showing the results of specific campaigns.

London, Greater London, Gb

• Coordinated the planning, budgeting, marketing and running of the centre’s courses and conferences which accounted for 40% of their annual turnover.• Managed the centre’s awareness-raising marketing campaigns, focussing on consistency, effective communications and cross-promotion. • Project managed on and off line marketing campaigns to raise the centre’s profile amongst stakeholders using direct mail, email, online marketing and advertising to achieve targets.• Project managed the centre’s re-brand and oversaw introduction of the new brand across the company.• Liaised with third-party suppliers; maintaining professional relationships and ensuring budgets were adhered to.

London, England, Gb

• Updated all marketing & communications information on the organisation’s website.• Administered DM campaigns and proof-read marketing material.• Edited a fortnightly e-newsletter which was received by all internal stakeholders.• Represented the organisation at trade fairs; effectively building relationships with potential customers.

Cim Diploma, Marketing Communications

Diploma In Direct & Digital Marketing

2:1, Broadcasting