J&J MedTech: Commercial Excellence, Strategic Customer Group-Directs strategic vision as thought leader supporting sales teams to strategically target J&J's top 100 health system customers by advising on relevant healthcare market dynamics and business implications. - Develops and maintains knowledge of competition, market trends and market drivers to inform product roadmap and go-to-market approaches by customer segment.- Analyzes industry trends and translates into actionable marketing insights to support innovative contract offerings, business planning, and improve partnerships with J&J MedTech (Ethicon, DePuy Synthes) customers.- Leads and manages VOC advisory panels of physicians and health system administrators to help uncover customer needs and educate sales teams. -Strong aptitude in medical terminology, digital health technologies, orthopedics including robotics.-Knowledge and experience with healthcare media, publications and events

As part of the Johnson & Johnson MedTech Strategic Customer Group, I'm responsible for creating, implementing, and measuring digital marketing campaigns across multiple channels to support the brand and drive business goals.Developed account-based marketing tactics to target key audiences, generate leads, and improve awareness of programs and solutions among health system customers.Researched and defined customer journeys to create educational messages aligned to needs and interests.Established Key Performance Indicators (KPIs) to measure and evaluate campaign performance, driving new opportunities to maximize reach. Managed strategy and development of new website properties and integration into global JJMDC website.

As part of the Johnson & Johnson MedTech Strategic Customer Group, I developed and executed differential marketing and solutions strategies aimed at helping health systems and providers reduce costs, improve outcomes, and advance patient satisfaction. Researched and analyzed Centers for Medicare & Medicaid (CMS) market data to develop competitive assessments, identify opportunities, and determine areas for partnerships with health system customers. Informed and educated account teams on value-based episodes of care, including population health evidence and data aligned to CMS bundled payment initiatives. Knowledge and expertise in health policy and reform; market access

Drove revenue through new sales and expanded sales for U.S. and Canada's leading independent review board (formerly Schulman IRB) providing regulatory compliance services for the clinical trials industry.Sold regulatory review services to clients including pharmaceutical companies, educational institutions/hospitals and sites, as well as contract research organizations (CROs).Built relationships with new and existing clients, including C-Suite executives, to assess needs and strategically grow key accounts.

Promoted from Marketing Manager to Director to oversee marketing and physician relations for UC Health - University of Cincinnati Physicians, the region's largest physician group with more than 800 physicians and 10,000 employees.Led a team in developing and executing marketing campaigns that grew key clinical service lines and drove strategic initiatives resulting in improved processes, patient satisfaction, and clinical operations.Managed physician networking events to foster collaboration, educate and build awareness of clinical service lines, and increase patient referrals among UC physicians. Resulted in significant decrease in patient leakage across the health system as well as improved relationships among physicians and administration.Developed and executed marketing strategies and communications for nearly every clinical service line at UC Health. Collaborated with UC Health and University of Cincinnati College of Medicine physicians to improve operational processes that facilitated patient access and increase clinical trial participation. UC Health, the University of Cincinnati’s affiliated health system, serves as the region’s only academic medical center and the premier provider of advanced specialty services. UC Health includes Cincinnati’s largest multi-specialty physician group with over 800 board-certified clinicians and surgeons; the University of Cincinnati Medical Center, the region’s largest hospital and primary referral center and provider of tertiary and quaternary care; West Chester Hospital, one of Cincinnati’s newest hospitals and the recipient of the Healthgrades® Outstanding Patient Experience Award™; Daniel Drake Center for Post-Acute Care, Cincinnati’s leading provider of long-term acute care; Lindner Center of HOPE, the region’s premier mental health center; and several institutes that focus on cancer; the neurosciences; heart, lung and vascular diseases; and diabetes.

Managed a team responsible for vendor relationships, budgets, and project implementation resulting in cost-effective, innovative marketing programs for major pharmaceutical companies, including Pfizer, Novartis, and Sanofi. Trained pharma field sales teams on new customer loyalty programs. Drove revenue through identification, research, planning and launching of new products and strategic partnerships.

Supervised a team responsible for project management and delivery of proprietary solutions for pharmaceutical companies. Implemented best practices, trained team on core processes and supporting systems via Salesforce CRM resulting in projects being completed more efficiently and with lower costs.