Wendy O'Connor Email & Phone Number

Drive national and regional marketing and communications efforts for the firm’s financial services industry group. Work closely with the group leadership team to identify and develop innovative tactics and partnerships to grow business and strengthen market position. Oversee all marketing, advertising and promotional activities for the industry group and.

Oversaw the marketing implementation process for Financial Advisors in Southern California through a consulting relationship to acquire clients utilizing relationship marketing, public relations, advertising and event marketing. Responsible for driving growth and improving sales performance by creating and driving strategic marketing plans. Worked to.

Designed, executed and managed qualitative and quantitative research projects for the Land Rover brand. Collected and analyzed research data, reported findings and provided actionable recommendations to assist in business decisions made throughout the organization. Partnered with brand and product teams to drive product strategy through effective.

Cross functional lead responsible for supporting the development of strategies to achieve product volume, revenue and profit objectives for vehicles in the Mercury lineup at the national market and dealer level. Designed a detailed launch plan for new vehicle introduction. Created and executed an effective exit strategy for discontinued models to maximize.

Forecasted volume to provide an accurate snapshot of current production and future trends. Analyzed competitive data and volume projections to support the development of monthly marketing programs and products to achieve short-term and long-term objectives. Reviewed marketing programs to determine effectiveness and reporting of results. Managed project.