In this highly strategic role, I drive marketing initiatives to deliver measurable impact for Accenture’s growth agenda in North America. Sitting at the intersection of business leaders and our M+C teams at the global and North America levels, we align marketing programs that deliver on North America business objectives.

I co-lead the strategic direction of the Thought Capital program for the S&C practice, overseeing a content portfolio of approximately 200 pieces annually that contribute to Accenture's brand presence and competitive positioning. Collaborating with top executives and Accenture Research, I have successfully launched impactful campaigns such as "Reinvention in the age of generative AI" and "Total Enterprise Reinvention." These campaigns have achieved exceptional engagement rates, with the former performing above benchmarks in engagement (13.5%) and download rates (5.6%) in the first month. The latter achieved top-performing metrics of a 19% client engagement rate and an exceptionally high download rate of 14.7%. Managing a team of over 20 integrated marketers to prioritize, plan, develop, activate, and promote campaigns across traditional and digital channels, including social media and SEO. I’ve helped establish a learning community to foster the intentional development of our 175+ content developers, resulting in an agile and responsive team; and co-developed a formal process to maintain rigorous quality standards for all published content, raising the bar on quality, consistency, and differentiation. I also serve as the S&C marketing lead on the GenAI Tiger Team, driving the implementation of Generative AI in CRM activities to transform our marketing operations, with approximately 80 AI use cases identified for high-impact and high-adoption.

I led priority strategic marketing initiatives across our S&C business. I was hand-picked to create and lead a personal branding and executive coaching program to position 25 senior business executives in new global leadership roles as part of the company’s Next Generation Growth Model restructuring in 2020. The program scaled for execution across the S&C practice for hundreds of regional and functional leaders, amplifying their visibility in the market via social media.I also led the Business Futures: Signals of Change campaign, which served as the flagship research and thought leadership program for the S&C practice at Accenture in 2021. This campaign was recognized as a finalist for the annual M+C Awards and was the only thought leadership campaign to receive top 10 recognition by the selection committee. To support the launch of the campaign, I co-designed the Future-Ready Forum, a virtual client event that spanned two days and featured interactive sessions for C-suite executives. The event included esteemed C-level speakers, including a panel facilitated by journalist Fareed Zakaria of CNN. As a leader of the S&C Networks Team, I played a key role in designing industrialized processes across 19 industry teams and five function-focused teams, aiming to improve efficiencies and maximize the impact of our broader S&C marketing community. These initiatives reflect my strategic leadership and commitment to driving agile-inspired approaches within the organization.

I was selected to lead a brand awareness campaign aimed at driving visibility for the management and technology consulting capabilities within the Health & Public Service operating group, which generated $6.9 billion in revenues in 2018. This campaign was identified as the top priority for the H&PS marketing program in 2018-19 and was allocated a significant annual budget of $1 million. Working closely with business leaders, I established a strategic vision and redefined the positioning of H&PS in global markets. Through facilitated ideation sessions, we formalized a new narrative and message houses, accompanied by a fresh visual identity to differentiate our market positioning. To amplify the narrative, I developed a robust campaign strategy supported by research-based content. This strategy was launched at the GovTech Summit in Paris, where it garnered attention from influential figures such as President Emmanuel Macron. As a result of this campaign, we were able to influence an increase in revenues to $8 billion by the end of the fiscal year 2020, demonstrating the impact of our efforts in driving business growth.

I led brand awareness, positioning, and strategic content campaigns for the wholly owned subsidiary of Accenture LLP, which accounted for approximately 34% of the Health & Public Service operating group's revenue in 2018. Working closely with the CMO and senior business stakeholders, I collaborated on market research initiatives to refine our positioning in the federal market. This was complemented by the development of a new modern visual identity to kickstart our rebranding efforts. As part of the rebranding strategy, I designed a new content strategy known as the "DASH" approach. This approach focused on creating short-form, differentiated content and implementing agile marketing practices to ensure speed to market and high impact at scale. To promote our brand and engage with our target audience, I led multichannel promotion activities through assigned channel leads, including advertising, social media/leader social, account-based marketing, and internal communications. I organized and executed client events, including the successful launch event for the Technology Vision, which featured the company's CTO. These efforts were instrumental in driving brand awareness, enhancing our market presence, and ultimately contributing to the subsidiary's revenue growth within the Health & Public Service operating group.

I had the privilege of managing C-suite peer-to-peer networking communities, which included CFO, CHRO, CMO, and Chief Strategy Officers. These forums consisted of members from Fortune 500 companies worldwide, providing a diverse and influential network. Working closely with program directors, who were Accenture C-suite and senior executives, I collaborated on setting the strategic direction and annual objectives for the forums. I coordinated monthly virtual forums, ensured seamless member communications, and actively recruited new members to enhance each community's value. I designed and organized in-person executive events in prominent cities such as Shanghai, Munich, New York, Chicago, and Philadelphia. These events served as valuable opportunities for C-suite executives to come together, exchange insights, and build lasting relationships. Through my leadership and coordination efforts, these networking communities thrived, providing immense value to the participating executives and contributing to their professional growth and success.

I developed and implemented brand image strategies for three locations (Columbus, Cleveland, Cincinnati), managed local sponsorships, client entertainment and events, local account-based marketing, and internal communications. I served as the local brand champion for the corporate re-branding in 2001, promoting visibility in local markets and engaging employees in the launch on 01/01/01.