Wendy Oliva Email & Phone Number

• Responsible for strategizing and executing digital and print campaigns to increase company’s brand image in the home sewing industry• Prepared marketing reports by collecting, analyzing, and summarizing sales data through Google Analytics• Planned and monitored pay-per-click (PPC) campaigns for Adwords and Facebook; made changes or created new strategies based on results• Spearheaded the rebranding of company websites and ensured all websites were updated and running properly on e-commerce platform, Magento• Implemented and monitored lead retrieval form on company websites resulting in over 5,000 collected leads within a year• Created, managed, and monitored content for social media accounts which lead to a Facebook growth of 6,000 to 30,000• Launched monthly email newsletter; built subscriber base to 20,000 within a year• Handled media contracts, developed ads, and wrote press releases for top magazines• Assisted with the planning and execution of 50 trade shows, training, and other industry events• Attended national trade shows and visited dealer stores to support sales• Directed photography and videography for new and existing products• In charge of overseeing and keeping company marketing budget

• Responsible for promoting Whiteline Modern Living to a network of national dealers through print and digital marketing campaigns, social media, and e-blasts• Maintained constant communication with sales and logistics to develop new advertising strategies for new and existing products• In charge of creating original content for social media accounts including Facebook, Twitter, Pinterest, and Instagram• Managed over 800 SKUs on e-commerce website, Magento by keeping product description, prices, images, and categories up to date• Updated inventory on the e-commerce website and mobile app daily• Responsible for creating content for weekly e-mail blast sent to 2,500 subscribers• Coordinated between the overseas export company and photographer to photograph over 200 top quality images of furniture• Created and updated three 200 page catalogs that included upcoming, active, and discontinued products• Optimized titles, URL, and descriptions to optimize SEO and increase web presence• Monitored pay-per-click (PPC) campaigns and AdWords• Coordinated and provided images and other product information to e-commerce companies including Amazon, Wayfair, and Overstock• Organized and created sales strategies for a bi-yearly industry trade show

Sarasota, Fl, Us

Nominated by faculty to become a representative for Ringling College of Art + Design through the student ambassador program. Responsibilities included: serving as greeters at major functions involving Trustees, conducting campus tours for special guests and assisting with student programming.Awarded Outstanding Service Award after serving for two years and 50+ hours in the program.

Miami, Florida, Us

• Assist with writing media pitches, press releases, and social media content for clientele in the Food & Beverage and Travel Hospitality industry• Conducted and presented research for new business opportunities• Compiled and presented newspaper clippings• Participated in agency meetings and brainstorms

Bachelor Of Arts (B.A.), Business Of Art And Design

Student, Magna Cum Laude