Engaging with Local Governments to build partnerships supporting the growth the tourism economy and representing the Perth region at tourism trade events.

Tourism consultant for destination development projects encompassing business and marketing planning, mentoring and concept development. Strategic marketing and communications projects.

Key achievements and innovations:- Inducted into the TCWA Hall of Fame, Excellence in Local Government (2023)- Excellence in Local Government Award (gold), Perth Airport Tourism Awards 2021,22,23)- Fremantle named one of the World’s Greatest Places in 2022 by leading US news magazine TIME.- Tourism Marketing and Campaigns (gold), Perth Airport Airport Tourism Awards (2022) & highly commended at Qantas Tourism Awards- Tourism Marketing and Campaigns, Perth Airport Tourism Awards (2021)- Fremantle ranked as Perth’s top entertainment precinct (2023, 2017)- managed Fremantle’s travel trade representation; developed inaugural trade guide, famil programs, attending Australian Tourism Exchange, Dreamtime and AIME- managed all THIS IS FREMANTLE campaign and cooperative advertising activity- custodian for THIS IS FREMANTLE brand- produced inaugural destination publication THIS IS FREMANTLE ANNUAL 21/22, 22/23

Key achievements and innovations:- 2014-2017 Fremantle Strategic Marketing Plan- nominated by Fremantle tourism businesses to represent the destination at South East Asia Roadshow with Business Events Perth (2018)- Fremantle named as top ten city in Lonely Planet’s Best in Travel (2016)- Excellence in Local Government Award (gold), at 2014 Qantas Australia Tourism Awards- Excellence in Local Government Award (gold), Perth Airport Tourism Awards (2014)- launched digital hub (fremantlestory.com.au)- delivered Explore Fremantle interactive and self guided walking trails project.

Key achievements and innovations:-delivered fremantle.wa.gov.au redevelopment project-rollout of org wide digital communications strategy- successfully implemented a cooperative advertising approach for all CBD (retail) and tourism marketing campaigns.

Key achievements:- managed business unit and team of economic development and marketing officers- delivered operational and capital budgets for the 2013/14 financial year- project timeframes on track and smooth transition to manager in June 2013.

Sourcing plastic free, seasonal, locally grown flowers and Australian natives from Western Australian growers, trading at Fremantle Farmers Market.

Key achievements:- managed business unit and team of economic development, corporate communications, media, marketing and corporate events officers - delivered operational and capital budgets for 10/11 fin year.

Key achievements and innovations:- managed corporate rebrand - centralised corporate advertising- delivered Fremantle Trails Project resulting in Top Trails award for Hotels & Breweries Trail- production of annual calendar successfully securing stakeholder sponsorship

Key achievements and innovations• Recruited and inducted 150 casual staff for back to school bookshops• Led a team of full time and casual staff to complete data entry, payment and distribution for primary school booklist orders from 2002-2004.• Managed WA branch recruitment, HR, payroll, annual stocktake requirements for national head office.

Freelance textile designer and commissioned poster artist. Designing, manufacturing and distributing range of stationery and gifts to retail stores across Australia.

Specialist retail art supply and paper store, managing the day to day operations, including procurement, budgeting and recruitment. Established wholesale Inviting Papers business. Initiated professional development workshops educating students about professional art and paper supplies to degree students at ECU, Curtin and Central TAFE.

Responsible for end to end processing of limited edition print runs, embracing the opportunity to develop custom hand painted and printed scarves for retail outlets in the UK.