Helping air breathers everywhere breathe easier, and live healthier as part of Mila's founding team. Our first product, Mila Air, was named one of TIME's Best Inventions of the year, and has earned raving reviews from air breathers globally for its genuine smarts, performance, and innovative design.

I help build brands and launch products. Every organization has a mission and story -- what's yours? - Creative and analytical brand builder through customer-centric programs built on clear messaging, delightful experiences, and a data-driven go to market strategy- Go-to advisor for building marketing/operations programs around paid advertising, product marketing, e-mail, social media, and events and experiences- Experienced Kickstarter consultant/operator taking brands from $0 to $3M+ in sales annually, with double-digit positive ROAS and securing 300+ pieces of notable press coverage- Regular contributor on tech and U.S./China economic relations stories for publications like Xinhua and China Daily- Clients include VAVA, TaoTronics, JUNO, Scorkl

Meet Sentri - All-in-One Home Monitoring Made Simple#ProtectWhatMatters with Sentri, home monitoring designed for every home. - Conceptualized and drove end-to-end marketing for a new product in the smart home space- Identified and prioritized key use cases, along with supporting messaging and collateral- Led communications and outreach for a Kickstarter campaign that raised $400k in 30 days, ranking it in the top 1% of all Kickstarter campaigns- Sourced, built, and executed partnerships across tech, retail, and service industries benefitting from smart monitoring technologies- Led user research and collaborated closely with designers to structure all product communications, focused on simplicity and ease of use- Led all PR and communications efforts, securing coverage in 30+ leading global publications- Set up and created all supporting collateral for the customer support community, including community managementPart of Microsoft Ventures Accelerator - Fall '14 cohort / Orange Fab - Spring '15 Season 4

Global Product Strategy and Marketing- Conceptualized and managed launch of a global intranet, designed to centralize resources and drive further collaboration among agency members- Led development recommendation efforts for existing platforms based on business needs and user analytics and feedback- Led and developed all collateral and training across various internal platformsThought Leadership & Social Business- Oversaw knowledge management and social collaboration initiatives across 90+ markets for 3600+ employees, with user adoption rate of 90+%- Led and managed content strategy development to capture key media insights and best practices across markets and functions- Developed numerous global thought leadership pieces that articulated agency position and insight on brand development- Championed initiatives that drove collaboration and connectivity among employees, including leading social business strategies such as YammerInnovation- Design, conceptualize, and co-manage innovation efforts aimed at bridging Silicon Valley with Madison Avenue, resulting in a program dubbed "Mad Valley"

- Recommended media strategies across 20+ campaigns and 15+ markets across 5+ product lines for Microsoft- Managed reporting and analysis of insights on more than $100 million worth of digital media spend on a weekly/monthly/quarterly basis- Collaborated closely with media planning team, partner agencies, and publishers to monitor and optimize performance of digital media buys across display, video, social media, and search platforms

Wokai is a peer-to-peer microlending platform focused on empowering China's rural population while connecting like-minded individuals and sharing the developing story of microfinance in China.

When I started my career, I wanted to work at a place that would allow me to work across a variety of businesses with varying questions, challenges, and opportunities. I found the perfect opportunity in Deloitte, where I built economic/financial models to support different business groups and conducted qualitative analysis and extensive team interviews to weave the story of how it all fit together. Clients included organizations in TMT, consumer business, eCommerce, and natural resources- Advised on structure of cross-border intercompany transactions for multinational corporations in the retail, consumer goods, high technology, and semi-conductor industries- Built financial models to analyze and value intercompany transactions of tangible products, services, and financing structures - Led cross-functional trainings to introduce colleagues to practices within global transfer pricing, especially around New Service Regulations, intercompany financing arrangements and FIN48 Audit implications

- Led efforts in creating communications toolkit for Family Tracing Services to enable local chapters to effectively locate refugees and missing persons to connect them with their families and loved ones- Disseminated knowledge of American Red Cross resources to local chapters - Evaluated ways Family Tracing Services can effectively work with other American Red Cross departments