Wendy Payne Email & Phone Number

Rochester, Mi, Us

Allendale, Mi, Us

Digital Marketing StrategySearch Engine Optimization (SEO)Google AnalyticsHubSpot Email MarketingCustomer Journey MappingMeasurement and AnalyticsSales and Marketing AlignmentCompetitor ResearchCustomer Persona DevelopmentContent Strategy

Yokohama-Shi, Kanagawa, Jp

Managed media relationships, including preparation of news releases, social and broadcast media opportunities. Responsible for the message, logistics and execution of media programs at a grass-roots level withing the region. Contributed to Nissan's overall brand value through awareness raised via these relationships and events.Developed and implemented product public relations programs and activities, including ride and drive programs, media release materials, social content and other activities that promoted the Nissan product through all phases of the product lifecycle. Managed the product safety and recall communications process internally and externally, including internal message development and media relations while also managing release of information to ensure quick, concise and accurate data is shared.

Dearborn, Michigan, Us

• Review current news trends to identify story opportunities and placement targets.• Provide strategic counsel regarding story opportunities and angles that will best support the client’s objectives.• Provide counsel on assets that can move the story into more places for the clients (e.g. social content, video and infographics).• Conceived and executed an extended storytelling campaign on Fuel Efficiency through the Warriors Challenge in which breast cancer survivors competed in new Fusion Hybrids for the best fuel economy. This campaign procured print, broadcast and social placements via targeted media outreach.

Paris, Fr

• Develop media strategy for clients, including story development and placement.• Review industry trends and news in order to stay current on story opportunities for clients.• Provide daily strategic direction for account managers within the office as an expert incorporate and product communications.• Responsible to create a learning environment that allows risk while encourages creativeapproaches and rewards innovative solutions.• Develop results-oriented strategic plans; Offering sound recommendations for creative,interactive ideas and concepts to expand new and existing programs, resulting in superiorclient engagements and an increase in agency revenues.• Responsible to recruit and select high-potential personnel whose talents are well suited tomeeting both client and agency needs.• Create an environment in which the group is motivated to deliver innovative interactiveconcepts and execute in accordance with the client strategy.• Ensure that account team personnel establish priorities, organize work flow effectively,meet quality standards, and deliver on deadlines.

Paris, Fr

• Develop media strategy for clients, including story development and placement.• Review industry trends and news in order to stay current on story opportunities for clients.• Develop results-oriented strategic plans; Offering sound recommendations for creative,interactive ideas and concepts to expand new and existing programs, resulting in superiorclient engagements and an increase in agency revenues.• Ensure that account team personnel establish priorities, organize work flow effectively,meet quality standards, and deliver on deadlines.

Detroit, Mi, Us

• Responsible for the development of innovative social media strategies for a start up in order to improve SEO performance and gain brand awareness. • Responsible for coordination of listening in the social media space in order to drive positive discussions and improve consideration.• Education of senior leadership on social media, how it will benefit the brand, and suggestions regarding how to proceed within the space.• Build relationships with third parties that will become brand advocates.• Monitor the latest trends and changes in social media outreach and develop ideas on future trends in order to keep the brand present in the quickly changing environment.

Detroit, Michigan, Us

• Responsible for corporate-wide social media as well as for specific brands, including corporate news, auto shows and product launches.• Responsible for representing GM and its brands at social media conferences and various other activities in the space, including speaking roles for large conference audiences.• Responsible for reaching new audiences, bloggers and other key online influencers and to cultivate these new relationships using social media tools/tactics (tweetups, blogger programs, and vehicle loans, etc.).• Have implemented extensive use of videos to drive increased consideration for products and brands, including managing the key elements of a successful video syndication strategy.• Comprehensive use of social media tools; Twitter, Twitpic, Flickr, Facebook, search engine optimization, embedded code for video sharing, iPhone applications, You Tube channels and blogs – both internal and external – as methods to gain insight and strenghten products and brands. • Corporate lead for Facebook management, including managing the differentiation of brands within individual fan pages.• Budget and agency management for staff, lead role to secure new products and services as required for each product promotion.• Responsible for integrating mutiple brand marketing and communications strategies into cohesive, coordinated plans.• Responsible for corporate training initiative, “Social Media, Engaging the Army,” a plan to engage employees to become social media ambassadors. • Responsible for GM’s Customer Service training and strategic direction as they enter the social media space, including training senior leadership in Customer Service as well as field agents who will engage on the company’s behalf.

Detroit, Michigan, Us

• Responsible for product communications for Corvette, Camaro, Impala, Aveo and HHR. Including key messages and press release writing.• Created strategic events in order to showcase specific vehicle features that included both domestic and international launch programs.• Worked with advertising and marketing to integrate consumer outreach efforts. • Negotiated with agencies on scope of many large projects from start to finish, including creative and total budget management. • Served as a editorial advisor for Corvette Quarterly. • The HHR Panel was a partnership with the College for Creative Studies in Detroit, a creative and cost conscious way to launch a new product.• The Chevrolet Aveo and the “Livin Large in Aveo” challenge received four industry awards. • The Minicar concepts “Beat, Trax and Groove” received two internal awards; The Presidents Award of Excellence and Chairman’s Award Honors.

Detroit, Michigan, Us

• Responsible for media interaction with new product and lifecyle launches. • Managed technical art, displays and technical backgrounders. • Was the center of expertise for technical questions from media for specific products.• Product launches included the Hummer H3 and the Trailblazer SS.

Master Of Science, Business Administration And Management, General

Bachelor, Business Administration