• Lead and manage a team of 14+ designers, UX researchers, and content strategists, ensuring alignment with product vision and company objectives.• Execution of user-centered design processes, from ideation and prototyping to testing and implementation, across multiple product lines.• Partner with product managers/Product owners, engineers, and executives to create cohesive product roadmaps informed by user insights and data.• Oversee the end-to-end UX research process, including user interviews, surveys, A/B testing, and usability studies to inform product decisions and prioritize features.• Coach and develop designers and researchers, creating a culture of continuous learning and innovation.

*Rakuten Group,Inc. is the largest major shareholder of Gurunavi, Inc.• Built a team of Product Designers and UX researchers in Gurunavi, Inc which is Japan's Largest gourmet & restaurant guide service.• Leading CX strategy and UX/UI improvements through A/B test iteration in the search domain and booking system and made 197% CVR improvement compared to 2019.• Driving and scaling new multiple product designs collaborating with cross-functional teams and internal/external org leaders.• Initiated the building of a design system to make efficient collaboration between the different UI design teams.• Initiated UX/UI design skill-up training programs to nurture organization members introducing various methodologies and frameworks, E.g, Design Thinking, Double Diamond Model, Design Sprint, Product/Market fit, Job-To-Be-Done, Opportunity Tree Mapping, etc.

• Led UX/UI design for global eCommerce projects.• Developed solutions for UX/UI design based on Customer Journey Mapping, Opportunity Tree Mapping, Design Sprint, Usability Testing, and A/B testing.• Built design systems of the component library throughout FIGMA

• Established a UX research team, hiring practices and managing the team with leadership.• Created user research annual plans based on objectives aligned with project goals and execute research projects while meeting practical requirements and deadlines of a fast-growing business.• Analyzed problems, research findings through high-impact reports and presentations for stakeholders. e.g. customer journey maps and personas.• Worked with product owners, project managers, market researchers, UX designers, and engineers to assess project needs and develop appropriate research plans and experiments to support their objectives.• Reviewed customer feedback and quantitative research to identify areas for further exploration and collaborate with data analysts and researchers implementing mixed methods.• Design, recruit, schedule and moderate user interviews and usability studies including on-line survey, ad-hoc testing, heuristic review, competitive analysis, gap analysis, card sorting & tree study, prototype testing, remote testing, and formal usability testing.

• Managed user experience design projects for Web/App service providing user-centered design solutions and strategic planning. • Conducted a range of user interviews, market research, usability research, heuristic reviews, competitive reviews to identify problems in services and facilitated workshops using frameworks to ideate solutions with business owners, product owners, marketers, and developers. • Developed user journey, personas, user flows and wireframes • Implemented service optimization projects to improve conversion rate through A/B test. • Led the Tablet APP optimization project for 'Rakuten Auction' service and improved +4% of conversion rate on purchase path. • Led the UX improvement project of the mobile APP for 'Rakuten Mart' service and improved +2% of Click Through Rate on the search page. • Led the UX/UI improvement project of desktop and mobile web for 'Rakuten 24' service and improved +2.5% of Click Through Rate on the main page.

• Worked with various business owners in requirements gathering and definition of acceptance criteria for new initiatives.• Collaborated with product managers and developers on creating and designing new products providing UX vision during development.• Managed UX projects web & APP for 'Gnavi Touch' service including budgeting, scoping, scheduling and UX project definition creation.• Developed high-quality UX deliverables such as user flows, storyboard, and wireframes.• Managed marketing projects for new customer acquisition with skills in marketing research, data analysis and SEO & SEM.• Managed the team with leadership and project management skill.

• Designed and produced a community blog service and a website for Video On Demand as a new consumer service model to expand their business into B2C area as the company was providing mainly B2B business.• Managed marketing projects to acquire new consumers designing landing pages and campaign pages.• Managed SEO optimization projects and promotion programs such as affiliate and SEM.

• Created User flow and wireframes for landing pages and campaign pages for new customer acquisition.• Created contents for avatar system in the online game community site

• Designed and worked for building consumer business model in an online game community service providing user storyboard, user flows and wireframes.• Reviewed user feedbacks and researched user needs through the survey and online poll.