Strategic B2B marketing professional specializing in account-targeted demand generation and personalized customer engagement. Successfully optimized lead scoring frameworks and designed qualification workflows, reducing lead delivery time by 30%. Collaborated with Marketo specialists on complex nurture flows and leveraged intent platforms like 6sense to identify and act on buyer signals. Led key account teams and secured major APAC customer renewals through sharp business acumen and deep… Show more Strategic B2B marketing professional specializing in account-targeted demand generation and personalized customer engagement. Successfully optimized lead scoring frameworks and designed qualification workflows, reducing lead delivery time by 30%. Collaborated with Marketo specialists on complex nurture flows and leveraged intent platforms like 6sense to identify and act on buyer signals. Led key account teams and secured major APAC customer renewals through sharp business acumen and deep understanding of customer needs. Skilled in developing sales playbooks and enhancing sales-marketing alignment through streamlined processes and data-driven insights. Show less

Headed and developed projects across multiple verticals, such as consumer, corporate, enterprise, and start-up; oversaw business development, resourcing, client management, budgeting, and project management. Assisted with scope development for integrated communications proposals to ensure alignment with client business objectives, including demand generation, pipeline value, thought leadership, contact acquisition, and marketing. Guided social media management, overseeing content planning… Show more Headed and developed projects across multiple verticals, such as consumer, corporate, enterprise, and start-up; oversaw business development, resourcing, client management, budgeting, and project management. Assisted with scope development for integrated communications proposals to ensure alignment with client business objectives, including demand generation, pipeline value, thought leadership, contact acquisition, and marketing. Guided social media management, overseeing content planning, asset development and acquisition, content repurposing, and distribution channels. Collaborated with regional offices and stakeholders to develop and execute multi-cities campaigns; managed project resources, including direct reports, team members, and external vendors.Key Contributions• Increased reservations by 30%+ for a European restaurant chain by revamping approach to social media marketing.• Cultivated and maintained relationships with a range of clients, including Crowdstrike, AIROME Tech, Sustainable Energy Association of Singapore, Tiger Brokers, Brotzeit, etc.• Successfully led a range of projects, including generating $300K revenue in one year and executing 5 consecutive quarters of lead generation campaigns across 5 Asian countries for an enterprise IT client. Show less

Created an enablement program for SMB enterprise sales team focusing on Document Management. Provided the existing sales team with ammunition to approach existing customers for upselling opportunities. ∙ Contracted by a leading insurance software company in Shanghai, to manage global rebranding project, including identity refresh, website revamp, and localization (English, Chinese (Simplified), Espanol, Portuguese, Japanese).Key Contribution• Coordinated with Enterprise Resource… Show more Created an enablement program for SMB enterprise sales team focusing on Document Management. Provided the existing sales team with ammunition to approach existing customers for upselling opportunities. ∙ Contracted by a leading insurance software company in Shanghai, to manage global rebranding project, including identity refresh, website revamp, and localization (English, Chinese (Simplified), Espanol, Portuguese, Japanese).Key Contribution• Coordinated with Enterprise Resource Planning (ERP) client, leading channel marketing efforts, including newsletter editorial planning, development of campaign in a box, and MDF tracking.• Managed and executed lead generation and event marketing for clients ranging from enterprise solutions to financial services, yielding a pipe value of over $800K. Show less

Headed product development for Asia’s first O2O mobile application for matching caregivers to care seekers. Produced briefs and managed of pitch process for vendors, including creative/design agencies, digital agencies, PR agencies, telemarketing, translation, and ad hoc freelancers.Key Contributions• Instrumental in generating additional revenue by increasing sales and user base through successful marketing for the organization; led market research, pricing, product marketing… Show more Headed product development for Asia’s first O2O mobile application for matching caregivers to care seekers. Produced briefs and managed of pitch process for vendors, including creative/design agencies, digital agencies, PR agencies, telemarketing, translation, and ad hoc freelancers.Key Contributions• Instrumental in generating additional revenue by increasing sales and user base through successful marketing for the organization; led market research, pricing, product marketing, marketing communications, advertising, and PR.• Played an integral role in leading the organization to be a finalist at 3rd APAC Eldercare Innovation Awards 2015, "Best Product for Supporting Aging-in-Place.” Show less

Evaluated, selected, and managed agencies for public relations and demand generation; fostered professional, long-term relationships with external organizations to drive success. Collaborated with Regional Vice Presidents and Inside Sales to ensure alignment of marketing strategies with territory revenue plan. Managed and organized direct field and channel marketing activities across Asia, coordinating with diverse in-market sales, alliances, and partners.Key Contribution• Developed… Show more Evaluated, selected, and managed agencies for public relations and demand generation; fostered professional, long-term relationships with external organizations to drive success. Collaborated with Regional Vice Presidents and Inside Sales to ensure alignment of marketing strategies with territory revenue plan. Managed and organized direct field and channel marketing activities across Asia, coordinating with diverse in-market sales, alliances, and partners.Key Contribution• Developed and deployed of a strategic marketing and communications plan; improved and boosted net new pipeline by >50%. Show less

Market Lead for Shanghai-based online market research firm, heading business development, team growth, and account management.Key Contribution• Successfully acquired 3 new global research clients to expand and increase recurring business and drive business success across the account.

Managed and executed 2 global rebranding projects for PCCW Global and Haier International, including allocating resources and maintaining budgets. Oversaw account management and development, actively identifying opportunities for growth and expansion.Key Contribution• Orchestrated employee incentives and annual retreats, managing budgets of up to $300K per event.