Wendy Moore Email & Phone Number

Dallas, Tx, Us

Customer-centric focused experience in managing global web and email teams; responsible for web content, analytics, development, testing and launching new technologies including iOS and Android mobile apps, chatbot, cobrowse, paperless, and message center, with 5+ yrs experience as a product owner working on Black Knight's Servicing Digital loan servicing solution to improve retention and engagement. Results-driven with proven ability in planning, directing and coordinating web programs, increasing site traffic, conversion rates and customer satisfaction scores, delivering online customer experience improvements and driving long-term corporate success. Proven leader in developing, managing and motivating top-performing teams and optimizing high-traffic, enterprise-level websites.

Irving, Tx

Responsible for directing and coordinating the efforts of a team of Delivery Managers & BAs who define the business requirements for digital functionality and deliver the end customer user experience for Citi Retail Services Partner web and mobile applications. Accountable for the quality and integrity of the business requirements for projects and the resulting creative & design solutions, including the documentation, copy decks, design flats and front-end HTML code.

Plano, Texas

Managed overall web content strategy and in-house content team - overseeing the day-to-day writing, editing and publishing of content on the cheapcaribbean.com website. Managed the editorial calendar, measured content effectiveness via web metrics and provided guidance and end-user requirements to migrate content into new CMS (Adobe CQ) templates and workflow processes.

Irving, Texas

Responsible for planning, managing and executing commercial and consumer-facing online marketing strategies to drive acquisition and retention efforts; resulting in improved conversion rates, increased site traffic, and strong year over year growth in transactions and customer satisfaction scores. Led online marketing team in partnership with digital agencies to optimize the customer experience, and manage a wide range of digital services, including MyAccount bill payment and account management dashboard, mobile web/app updates, iThermostat interface improvements,online support tools, and other innovative capabilities to drive self-service capabilities.

Developed marketing communications strategies and budget allocation across multiple channels, including online media and ecommerce activities such as search marketing, banner advertising, e-mail marketing, lead generation and web partnerships.

Set roadmap and strategic direction for MPI websites and e-commerce initiatives, including content management, search engine optimization, website personalization, managing the customer experience and monitoring web analytics to identify trends and revenue opportunities.

Managed all aspects of content production on corporate website and developed personalization strategies and online marketing opportunities by collaborating with internal stakeholders and leveraging cross-functional teams and external agency relationships.