• Work with SEO agency to develop and execute a plan to improve SEO results of DiscoverStudentLoans.com.• Track and report website traffic on a weekly basis.• Implement maintenance changes to keep the website current and accurate.• Submit new copy to management and the legal team and work closely with them to develop effective marketing communications.• Create and manage project requirements for technology to implement changes. This position interacts on a weekly basis with the technology team to prioritize their website efforts and to manage their deadlines.• Manage the online application process. This process includes the online application itself, e-sign functionality and online account management tools. Develop strategies to increase conversion rates of applications submitted online. • Involved in the integration of DiscoverStudentLoans.com with StudentLoan.com.

Develop/write/edit sustainable content based on business needs for Experian web sites with a strong emphasis on search engine optimization. Ensure quality, consistency and accuracy of site content.

Initiated and devised the SEO plan, standards and procedures for the Marketing department and Content Producers. Built keyword lists for the natural and paid search campaigns. Placed and managed Google keyword buys; wrote Google ad copy. Wrote and edited web pages. Worked with sales to present search engine capabilities to prospective advertisers. Met with Producers to determine priorities for SEO. Held training sessions with Copywriters on aspects of writing for the search engines. As a member of the website redesign team, consulted with team members and wrote requirements documents for the project.