Wendy Tseng Email & Phone Number

Shanghai, China

Estée Lauder - Leading a team of 15 to build the first WeChat Mini Program MVP China. - Oversee the strategy, design, development and system integration process including Order Management System (OMS), Warehouse Management System (WMS), Logistic, and SAP. - Identify and resolve blocking issues with cross-functional teams from various regions. - Manage development progress and change requests with delicate sprint planning and SCRUM methodology. Burberry - Engage cross-functionally with global & local teams, developers and analysts, to set project vision and sprint scope by analyzing business requirements and calculating feature Return on Investment (ROI).- Create epics and user stories based on brand’s roadmap, and define backlog priorities with product team. - Managing technical dependencies and feature priorities between development, design, business & product team, and ensure on time delivery of features. - Ensure the system stability of Order Management System (OMS), Product Content Management (PCM) and Content Management System (CMS). ZARA - Ensure smooth integration and communication between global IT (backend) team and China (frontend) team - Lead engineering sprint planning meetings and refinement sessions to ensure aligned understanding of features logics, technical cost and dependencies. - Set up A/B testing for the Mini Program, and conduct regular tests before feature launch.

Shanghai City, China / London, United Kingdom

London (Sept 2019 - Aug 2020)• Helped smoothen the transition from offline to online events, and ensure excellent client experience. Drove digital initiatives across members and stakeholders through strategic problem solving and cross-functional collaboration.• Managed approximately 25-35 renewals of SME members, and achieved 90% retention rate. • Communicated with members to gather their inputs and expectations for the Chamber’s digital transition. Kicked started the first online webinar, followed by a series of follow up events.Shanghai (May 2017 - September 2019)• Produced and executed 100+ events, including 6 large-scale marquee events, 40+ business trainings and seminars, 5 high-level government delegation visits, and 25+ social events.• Oversaw marketing efforts on social media platforms including WeChat, EDM, Website and Weibo.• Maintained & established relationship with both internal and external partners, including Board of Directors, advisors, university recruiters, logistic providers, event sponsors and performers. • 3 Key events: Luncheon with Canadian Minister of Finance; Canada 150 Street Festival Celebration; Annual Visit by Minister of Agriculture & Foods and his 80+ industrial delegations from Canada.

Shanghai City, China

• Responsible for new client acquisition, provided industry-leading media solutions through quantitative analysis.• Implemented intensive customer relationship management strategies, involving high volume phone-centric work, and on-going email communication that resulted in over USD 17,000 in sales. • Coordinated with internal account managers to analyse client needs, and provide solutions and insights through analyses in spreadsheets and presentations. • Specialties: building strong lead pipes, identifying opportunities, Software as a service (SaaS) integration, business development and contract negotiation.

Vancouver, Canada Area

• Increased store conversion rate during peak season through organizing merchandize systemically and logically• Ensured the smooth running of product supply and handled weekly shipment for the entire store along with three colleges in the fast moving retail environment

Taipei City, Taiwan

• Worked under the YAMAHA Motor team as an Account Executive intern; assisted the development of several competitive integrated marketing communication strategies for YAMAHA. • Created the pitch that was chosen by management out of 80 proposals, which was eventually used as the core concept for the YAMAHA flagship store in Taiwan. • Worked cross functionally with the marketing department and reviewed existing marketing and sales strategies by evaluating information from diverse market sources, analyzing qualitative and quantitative information through secondary research.

Bachelor’S Degree, Sauder School Of Business: Bachelor Of Commerce, Marketing & International Business

• UBC Go Global Exchange Program at University of Jiao Tong, Shanghai, China • Key courses: Integrated Marketing Communication, Consumer.

Bachelor’S Degree, Summer Exchange

• Notable courses: COMM 302 Advanced Mandarin 95%, COMM 300 Economy in China 88%

Msc Digital Innovation And Analytics, Business And Management

Web Development (Full-Stack)

Activities and Societies: • 9 week intensive coding program on Full Stack Web Development, covering Ruby on Rails, HTML, CSS, WeChat Mini.