Graduated in July 2013. Acquired skills: Strategy, brand management, entrepreneurship, P&L responsibility, industry analysis

• Responsible for driving growth of the Orange online channel by defining and implementing strategy for generating prospects traffic and increasing conversion rate (online sales and online customer care)• Increased online sales share• Successfully led to launch a complete repositioning of the Online Sales websites (CHF 1m project)• Streamlined order management processes and improved back-end team efficiency• Managed a yearly budget dedicated for business development within the… Show more • Responsible for driving growth of the Orange online channel by defining and implementing strategy for generating prospects traffic and increasing conversion rate (online sales and online customer care)• Increased online sales share• Successfully led to launch a complete repositioning of the Online Sales websites (CHF 1m project)• Streamlined order management processes and improved back-end team efficiency• Managed a yearly budget dedicated for business development within the e-commerce industry, led contract negotiations with suppliers and handled single point of contact position for design and implementation requests• Delivered key online innovative projects: SEM/SEO, multivariate testing, landing page optimization, cross/up-sell, behavioral targeting, mobile commerce• Optimized online customer experience and engagement through best practices initiatives whichcontributed to improving conversion rate by 50% and increasing online sales commercial acts in 4 years• Supported the setup of web analytics reporting using Webtrends, Google Analytics Show less

ONLINE STORE – CLIENT: WONDERBOX.FR• Project design and implementation of a complete new French online store• Business requirement gathering for their catalogue and content management, customer service, order management, sales force automation, accounting and logistics

ONLINE STORE – CLIENT: VICTORIA'S SECRET BRAND• Led a global delivery team of 8 developers across Switzerland, Germany, USA and Romania• Managed project design, planning and implementation of a complete e-commerce website redesign for two major retailers featuring mainly catalogue searches, campaign and order management, loyalty programs, sales force automation and logistics• Developed near-shoring partnership and recruited developers in Romania

For the Online Shop & Loyalty, Online Activation System at Orange Communications SA:• Compiled business requirements and developed new functionalities for the Orange online shop, online loyalty program and in-store applications for Sales representatives• Employee of the year 2005

Center for Advanced Internet Architectures, research on network architectures (internship):6 months internship in the Center for Advanced Internet Architectures for the diploma work, the ICE³ project: Internet Capacity Extended Engineering Experiment, implemented a simulation tool for network architectures, theoretic and experimental approach of new caching systems, network traffic analysis, web content analysis, common web page performance.JSP, C, java, python, Unix OS

6 months internship in the Content Management Build Team, improved the build tool, software compilation control, also was the system administrator for the source library control system, programmers coordinator before compilation process.

3 months internship in the Solutions Team, participated in the development and deployment of a speech recognition application, analyzed user feedback for the tool improvement, performed usability tests, automatic reports generation for the management team