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Wendy Van Leeuwen is a Communications Strategist at WWF. She possess expertise in internal communications, marketing communications, management, employee engagement, change management and 30 more skills.
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Communications StrategistWwfPortugal -
Innovation Coach | Urgent OptimistWwf Aug 2022 - PresentGlobal, Based In PortugalWorking with the global innovation team at the World Wide Fund for Nature to further embed innovation thinking into ways of working. Currently coaching fundraising teams to use innovation practices to scale existing innovative approaches, as well as build entirely new fundraising approaches. I spent my time facilitating meetings and workshops as well as running one on one innovation coaching sessions. And, bonus: I'm putting my new favourite skill, time-travelling, into practice by introducing teams across the globe to futures thinking / strategic foresight. -
Innovation Strategist | Brand StrategistNextgenners Aug 2021 - PresentAcross Europe - Based In PortugalNextGenners is a collective of innovators. We facilitate innovation journeys with a focus on impact. This can be by creating new impact-first value propositions, infusing entrepreneurial ways to thinking and doing into company culture or helping teams craft their business or innovation vision for the future. No matter the project, we focus on increasing a business' impact - for their customers, their teams and society at large.We also frequently facilitate innovation bootcamps (UN World Food Programme) or mentor (female) social entrepreneurs (Bayer Foundation Women Empowerment Award). -
Director, Brand & CommunicationsImpact Hub Network Feb 2021 - Apr 2022Worldwide - Based In PortugalI love it when I get to combine leadership and implementation. From rewriting our global narrative, crafting a new positioning strategy, restructuring our approach to digital, leading a rebrand that started with a website overhaul in just three short months, managing (and reviving) a small team in charge of content creation, and building a fresh PR & media plan of action. It’s incredible what we do in just one year! -
Co-Founder | Co-Ceo | Marketing Lead | Experience DesignerSecret City Trails Jan 2017 - Apr 2022Lisbon, Amsterdam, London, BarcelonaFrom idea, to bootstrapped business, to raising VC funding (3x, from Speedinvest, Techstars & Transavia Ventures) -- and eventually selling the business. I spent 5 years turning cities into playgrounds with Secret City Trails. We scaled our city discovery games from 1 to 60+ European cities. We built and inspired a small but mighty team. In addition to co-leading our venture, I focused on product development (experience design) and marketing strategy and execution. Building a (playful!) business has been the biggest learning experience of my career yet! As of May 2022, Secret City Trails has been acquired by the team behind Netherlands-based CityGoose. -
Startup Trainer & MentorFábrica De Startups S.A. Nov 2020 - Dec 2021Lisbon, PortugalTrainer and mentor of different accelerators run by Fabrica de Startups, Tourism Explorers (2020), Discoveries (2021). Training sessions I facilitate are in line with the Business Model Canvas framework. Mentoring on topics such as strategy, marketing, storytelling, pitching, growth hacking and product development. -
Sustainability Programme Lead, Impact Fund + Accelerator, Booster LabsBooking.Com Oct 2017 - Jun 2018Amsterdam Area, NetherlandsBased on the success of the Booking.com Booster, which I led previously, we raised a new fund to launch Booster Labs; 3-day accelerator programmes to support early-stage sustainable travel ventures grow their business and impact. I was responsible for engaging the internal organisation to be involved as mentors and experts to the startups, sourcing and selecting the startups, and completing due diligence and business plan reviews. I managed the budget for the programme, as well as the fund. I led external and internal communications. Fun versatile role! -
Sustainability Programme Manager, Impact Fund + Accelerator, Booking BoosterBooking.Com Oct 2016 - Sep 2017Amsterdam Area, NetherlandsI had the opportunity to set up Booking.com’s first startup accelerator and impact grant fund, Booking Booster; a 3-week growth programme in collaboration with Impact Hub + a €2M fund to help growth ventures in sustainable tourism scale their business and their impact. I took care of overall programme design, sourcing ventures, booking speakers, engaging a selection of our 3000+ Amsterdam-based colleagues as mentors, executing due diligence together with our legal team, and developing our impact measurement framework. I managed external and internal campaigns to ensure all key stakeholders were engaged. -
Global Brand & Programme Manager, Impact Fund + Accelerator, The VentureChivas Brothers Feb 2016 - Oct 2016London, United KingdomIn this role, I had the pleasure of managing The Venture, Chivas’ flagship campaign and global competition where high-impact social enterprises compete for a share of a $1M annual fund. I led the development of The Venture’s Accelerator Week programme in collaboration with the Skoll Centre for Social Entrepreneurship (at Oxford University) and set up an impact measurement framework + oversaw the creation of the first impact report. I managed creation and delivery of communications assets and strategic guidelines (toolkits) to help 27 Chivas markets activate The Venture competition in a successful and impactful way. Guided our agency on all content for theventure.com and campaign social media channels. -
Book Editor | Communications ConsultantLivework Studio May 2015 - Jan 2016Amsterdam Area, NetherlandsWhen the 3 partners of the firm got ‘stuck’ writing their second book, I felt honoured they called me to help them get unstuck (I freelanced with the before!). Besides helping them restructure and edit Service Design for Business, I developed a content strategy for the website and edited content for their core site, microsite for the book, newsletters, training courses and sales decks. -
Social Enterprise Consultant_Socialstarters Jun 2015 - Sep 2015Colombo, Sri LankaAfter several years in corporate comms roles, I craved a change. I had a desire to make a different kind of impact. I trained (fellow) volunteer Social Enterprise Consultants in human-centred design; introducing design tools such as the business model canvas, prototyping and user testing. Alongside this work, I volunteered my skills to two rural social enterprises, working on their financial models, business plans and marketing strategy. -
Global Communications ManagerBooking.Com Dec 2014 - May 2015Amsterdam Area, NetherlandsSet up the company’s first global internal communications strategy and approach. Supported the leadership team in communications to the business (ghost-writing for the CEO, COO and HR Director). Engaged and aligned internal stakeholders around cross-departmental content planning and execution. -
Internal Communications Manager We/CeeNike Apr 2014 - Dec 2014Amsterdam Area, NetherlandsExecuted Nike’s European internal communications and employee event strategy. Led the migration to a new intranet platform in three months instead of the nine scheduled for it, rolled out the first internal digital newsletter tool and managed a re-fresh of our editorial content strategy. Managed the agency that led the event production of the bi-annual employee meeting for approx. 2000 attendees. -
Internal & Change Communications ManagerCarlsberg Uk Sep 2012 - Apr 2014Northampton, United KingdomDeveloped and executed the company’s internal communications strategy. Led on all written and visual content across all internal channels (online and offline), the external CSR website and external employer brand/careers page. Led the strategic change communications for a UK roll out of a European SAP implementation, which included engagement activities around new ways of working. Ghost-wrote for the Executive Leadership Team to communicate business updates and our 2020 vision + support them in the re-activation of company values. -
Copywriter | Content StrategistLivework Studio Jul 2013 - Mar 2014London, United KingdomLed on the content strategy and creation for re-launch of the Livework website. -
Internal Communications ConsultantGroupon Uk & Ie Jan 2012 - Sep 2012London, United KingdomCreated and executed Groupon’s first internal communications plan. Launched their first-ever (social!) intranet and internal newsletter. Ran all internal campaigns from A-Z. Supported various employee engagement projects. -
People Development ExecutiveMicrosoft Corporation Aug 2010 - Jan 2012Amsterdam Area, NetherlandsSupported trainee recruitment and selection as well as employee events and internal communications. Initiated the redesign of the graduate training and development programmes. Co-founded the internal Young Microsoft Network. Got a team of developers to build an Xbox game for the New Hire Days -- they've never been the same since. Between August 2010 and January 2011, I conducted in-depth research to answer the question of my Master thesis: “Microsoft - a “Great Place to Work”, a great place for talent?”
Wendy Van Leeuwen Skills
Wendy Van Leeuwen Education Details
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Management -
European Studies/Communication Management -
Ciencias De La Comunicación -
Keizer Karel CollegeSociety & Economics
Frequently Asked Questions about Wendy Van Leeuwen
What company does Wendy Van Leeuwen work for?
Wendy Van Leeuwen works for Wwf
What is Wendy Van Leeuwen's role at the current company?
Wendy Van Leeuwen's current role is Communications Strategist.
What is Wendy Van Leeuwen's email address?
Wendy Van Leeuwen's email address is we****@****live.nl
What is Wendy Van Leeuwen's direct phone number?
Wendy Van Leeuwen's direct phone number is +316186*****
What schools did Wendy Van Leeuwen attend?
Wendy Van Leeuwen attended Nova School Of Business And Economics, De Haagse Hogeschool / The Hague University Of Applied Sciences, Universidad Antonio De Nebrija, Keizer Karel College.
What skills is Wendy Van Leeuwen known for?
Wendy Van Leeuwen has skills like Internal Communications, Marketing Communications, Management, Employee Engagement, Change Management, Talent Management, Event Management, Social Media, Leadership, Training, Recruiting, Corporate Communications.
Who are Wendy Van Leeuwen's colleagues?
Wendy Van Leeuwen's colleagues are Chris Enthoven, Fawziah Selamat, Lais Vasconcellos, Nsahlai Esther, Hamdi Zahir, Riya Salim, Nature Paradise.
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Wendy van Leeuwen
Owner, Van Oosterom & Van Leeuwen Administratieve Dienstverlening B.V.The Randstad, Netherlands1vanoosteromvanleeuwen.nl -
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