Wendy Vogel

Wendy Vogel Email and Phone Number

Senior Vice President, Marketing @ VSP Vision
Portland, OR, US
Wendy Vogel's Location
Portland, Oregon Metropolitan Area, United States, United States
Wendy Vogel's Contact Details
About Wendy Vogel

I am a purpose-driven, transformational global leader with over 20+ years of experience driving and implementing comprehensive enterprise and go-to-market strategies with a deep understanding of the Healthcare, Insurance, Finance, and Professional Services industries. With a strong background in marketing, I am dedicated to driving growth and maximizing results for any organization. I am skilled in leading and motivating teams, developing and implementing effective strategies, and utilizing data and insights to inform decision-making. I have extensive experience working with early-stage startups to large nonprofit and public organizations including VSP, One Medical, EY, PwC, UHG, Aetna, and Visa.I am also an accomplished public speaker and have experience with P&L responsibility, organizational and operating model design, change management, and cultural transformation. I have deep expertise across all disciplines in marketing focused on B2B, B2C and DTC audiences including digital, performance, email and direct response channel management, member lifecycle and retention, content, creative, brand strategy, architecture, and positioning, product, optimization, analytics, testing design, segmentation, market research, insights and intelligence.

Wendy Vogel's Current Company Details
VSP Vision

Vsp Vision

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Senior Vice President, Marketing
Portland, OR, US
Wendy Vogel Work Experience Details
  • Vsp Vision
    Senior Vice President, Marketing
    Vsp Vision
    Portland, Or, Us
    View
  • Vsp Vision
    Senior Vice President, Marketing
    Vsp Vision Feb 2023 - Present
    Rancho Cordova, Ca, Us
    View
  • Cmo Collective
    Member
    Cmo Collective 2021 - Present
    CMO Collective is a private community of CMOs and senior marketing executives.
    View
  • Wendy Vogel Consulting Llc
    Interim Cmo, Fractional Senior Leader, Executive Advisor
    Wendy Vogel Consulting Llc Nov 2019 - Feb 2023
    As an Interim CMO, Fractional Marketing Leader, and Executive Advisor, my focus is on driving growth for small, mid and enterprise Consumer and Commercial organizations. I specialize in building and scaling high-performing marketing teams and designing and implementing best-in-class strategies, plans, and operating models. My goal is to help accelerate the growth of these organizations and position them for long-term success.My client list includes Visa, One Medical, Talkspace, EY, PwC, Delta Dental and Conduent.
  • Unitedhealth Group
    Senior Director, Strategic Marketing
    Unitedhealth Group Sep 2016 - Oct 2019
    Us
    As a Strategic Marketing Leader, I led product marketing for Healthcare Technology Services (Digital Health, Behavioral Health, Telehealth, Virtual Care, Acute Care, Payments, Population Health) and Benefits (Health, Vision, Dental, Hearing, Financial Services) products for UnitedHealthcare’s Commercial portfolio.
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  • Aetna
    Senior Director, Head Of Enterprise Marketing Strategy
    Aetna May 2011 - Sep 2016
    Hartford, Connecticut, Us
    As an Enterprise Marketing Leader, I was responsible for overseeing a diverse team focused on Segment Strategy (including Consumer and Commercial), DTC Acquisition, Product Marketing (Benefits, Payments), Broker Marketing, Member Retention, Digital and Performance Marketing, and Affinity/Strategic Partnership Marketing.
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  • Wendy Vogel Consulting Llc
    Principal, Marketing Strategy
    Wendy Vogel Consulting Llc Sep 2009 - Mar 2011
    As a marketing strategist, I provided go-to-market strategies, recommendations, and plans for both early-stage startups and large Fortune 100 organizations. My client list includes Wells Fargo and several early-stage fintech startups.
  • Visa Inc.
    Director, Marketing
    Visa Inc. Sep 2006 - Sep 2009
    Foster City, California, Us
    As a Marketing Leader, I was responsible for leading end to end marketing strategy for the largest national and regional financial partner clients.
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  • Wells Fargo Bank
    Assistant Vice President, Marketing
    Wells Fargo Bank Aug 2005 - Sep 2006
    San Francisco, California, Us
    As a Marketing Leader, I managed marketing programs and initiatives for wealth management products and services.
    View
  • Charles Schwab
    Marketing Manager
    Charles Schwab Jun 2003 - Aug 2005
    Westlake, Texas, Us
    As a Marketing Lead, I managed marketing for Schwab retirement technology division.
    View

Wendy Vogel Skills

Strategy Product Marketing Marketing Strategy Marketing Management Marketing Communications Direct Marketing Leadership Strategic Planning Analytics Lead Generation Market Research Email Marketing Segmentation Digital Marketing Project Management Social Media Marketing B2b Marketing Brand Management Start Ups Online Marketing Financial Services B2b Customer Insight Product Development Marketing Management Multi Channel Marketing Brand Development Strategic Communications Internal Communications Corporate Communications Consumer Marketing Team Management Financial Services Marketing Communications Strategy Marketing Communications Planning Mobile Marketing B2c Marketing Consumer Experience Healthcare Reform Healthcare Exchanges Acos Public Speaking Health Care Marketing Marketing Research Marketing Messaging Corporate Positioning Media Planning Marketing Analytics Marketing Segmentation

Wendy Vogel Education Details

  • University Of Connecticut
    University Of Connecticut
    Communications

Frequently Asked Questions about Wendy Vogel

What company does Wendy Vogel work for?

Wendy Vogel works for Vsp Vision

What is Wendy Vogel's role at the current company?

Wendy Vogel's current role is Senior Vice President, Marketing.

What is Wendy Vogel's email address?

Wendy Vogel's email address is we****@****ail.com

What is Wendy Vogel's direct phone number?

Wendy Vogel's direct phone number is +174031*****

What schools did Wendy Vogel attend?

Wendy Vogel attended University Of Connecticut.

What skills is Wendy Vogel known for?

Wendy Vogel has skills like Strategy, Product Marketing, Marketing Strategy, Marketing, Management, Marketing Communications, Direct Marketing, Leadership, Strategic Planning, Analytics, Lead Generation, Market Research.

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