Wendy Whiting Email & Phone Number

Minneapolis, Minnesota, United States

Responsible for building a creative freelance team the expanded brand visibility and developed a competitive network of printer and suppliers to improve quality and profitability.Developed bi-monthly marketing campaigns for all marketing platforms. Translated promotional requirements to creative.Returned a 25% decrease in the bi-monthly ISM and over 50% decrease in image retouching and creative services by expanding the supplier base and conducting competitive RFI/RFP activities.Responsible for the SmartStyle Ad Fund and oversight on six additional Ad Funds including project and invoice approval up to $100K with monthly reconciliations, forecasting and reporting.Directed an Associate Marketing Manager and mentored a Artistic and Social Media Manager.

Plymouth, Minnesota, United States

Responsible for the planning, execution, and management of all production processes including supply chain for in-store marketing, direct mail, and other marketing collateral for over 450 stores nation-wide.Led supplier market RFI/RFP activities to achieve best pricing by competitively bidding all print and direct mail projects. Directed spend, supplier and market data to effectively analyze both savings opportunity and supplier chain impacts. Consistently demonstrated outstanding negotiation skills.Built key partnerships through decisive problem solving with creative and visual teams to ensure project objectives.On-boarded new suppliers and drove annual productivity improvements.Managed direct mail with a yearly circulation of 17 million and a $6 million expense.Directed the Marketing and CRM budgets of $9 million and 25 accounts with monthly tracking, forecasting and reporting.Directed and influenced the marketing production team members and the creative staff to ensure all concepts were producible and cost effective.Subject Matter Expert with final approval on press for content, quality and data.

Plymouth, Minnesota, United States

Responsible for delivering brand right, customer centric, and innovative in-store print marketing, direct mail and fixture programs for three visible brands.Delivered exceptional customer service with adherence to all specified deadlines and budgets.Collaborated with internal team members, and print suppliers to move projects forward with competitive pricing and approval from internal stakeholders.Maximized project management expertise through estimated timelines and budgets for all projects.Created and maintained all production related documents and continuously looked for ways to improve products and reduced costs and timing for both print and fixtures.

Brooklyn Park, Minnesota, United States

Management responsibility for a team of five purchasing professionals and the “not for sale” retail products sourced and purchased. Direct responsibility to execute and purchase all in-store marketing and customer facing collateral for this retailer.