Known as strategic alliances brand visionary and dynamic leader, I've generated over $100M in sponsorship revenue, co-op advertising, media sales, and billions of brand impressions in my collaborative leadership roles with MN Super Bowl, Sun Country Airlines, Mall of America, MN North Stars, Rollerblade and numerous media organizations.As SVP of Marketing/Sales for the MN Super Bowl, l was part of the executive team to develop and execute an exciting vision, unlike any other Super Bowl, by creating the "Bold North" brand. I raised $53.3M in private corporate funding and developed and executed the 10-day "Super Bowl LIVE" that attracted more than 1M people and introduced MN to the world as a great place to live work and play. Previously, I was SVP of Marketing/Officer at Sun Country Airlines where I created and built innovative branding strategies including the still beloved “Hometown Airline” brand as well as oversaw all marketing, advertising, PR and partnerships. I built a new profit center for the airline, Sun Country Vacations, which is still in existence today. As Vice President of Marketing at Mall of America, I drove 40M visits and $2B in revenue annually. Known for many firsts, I collaborated to develop the iconic "Place for Fun in Your Life" brand, developed an Events Program driving over 300 events annually and developed the first retail sponsorship program in the country bringing in over $10M. I love working on high-profile brands from MN North Stars to Rollerblade and in top media companies including KDWB, and KSTP-TV where I developed promotional sales programs that drove sales to my customers. I am passionate about where I work and live, An active participant in the Twin Cities community, I have served on numerous boards including UMAA, The Emily Program Foundation and am honored to have been recogized as U of M CLA Alumni of Distinction, Business Journal’s 40 Under 40, as well as numerous other marketing and retail awards.