Wendy Yang

Wendy Yang Email and Phone Number

Board Member, Brand Builder and Advisor, former group President HOKA & Teva @ BRUNT Workwear
Wendy Yang's Location
Portsmouth, New Hampshire, United States, United States
Wendy Yang's Contact Details
About Wendy Yang

Led HOKA from $70M to $1B revenue in seven years as brand president.An experienced brand president and operations executive with a strong track record scaling global brands and exceeding financial goals. Yang is known for being a strategic brand builder who builds exceptional teams, crafts winning strategies and optimizes resources to accelerate brands in highly competitive global consumer markets. She has held various management positions at New Balance, Timberland, Reebok, Tommy Hilfiger and others. With more than 25 years experience, Wendy is a veteran across sectors of the athletic and outdoor industries including performance, lifestyle, health and wellness. Wendy holds an MBA from the Kellogg Graduate School of Management and a BA from Rice University. Yang is a former professional tennis player who enjoys skiing, hiking, tennis & pickleball and is testing her patience with fly fishing.Honored with the following awards & accomplishments:º 50 Most Powerful Women - WWD 2021º Brand of the Year, HOKA - Footwear News 2021º Vendor Partner of the Year, HOKA - REI 2022º Vendor Partner of the Year & Marketing Brand of the Year, HOKA - Fleet Feet 2022º Editor’s Choice Award, TEVA - REI 2022º Industry leading global growth in market share, revenue ~14X, profit ~70X over 7 years - HOKAº Teva Forever, the first sandal recycling program in the Outdoor Industryº Teva, #1 Sports Sandal market share in US

Wendy Yang's Current Company Details
BRUNT Workwear

Brunt Workwear

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Board Member, Brand Builder and Advisor, former group President HOKA & Teva
Wendy Yang Work Experience Details
  • Brunt Workwear
    Board Member
    Brunt Workwear Jul 2023 - Present
    North Reading, Massachusetts, Us
  • Kizik
    Board Member
    Kizik Sep 2022 - Present
    Lindon, Utah, Us
  • Cotopaxi
    Executive Board Chair
    Cotopaxi Jul 2020 - Present
    Salt Lake City, Utah, Us
  • Pressed Juicery
    Board Member
    Pressed Juicery Feb 2020 - Present
    Santa Monica, California, Us
  • Women In Sports Tech, Inc.
    Board Member - Non Profit
    Women In Sports Tech, Inc. Feb 2023 - Aug 2024
    San Francisco , Ca, Us
  • Women In Sports Tech, Inc.
    Advisor - Non Profit
    Women In Sports Tech, Inc. Apr 2020 - Feb 2023
    San Francisco , Ca, Us
  • Camber Outdoors
    Board Member - Non Profit
    Camber Outdoors Jan 2019 - Dec 2022
    Boulder, Co, Us
  • Hoka
    Group President- Hoka, Teva
    Hoka Feb 2016 - May 2022
    Goleta, California, Us
    • HOKA, ~$1B global revenue, 14X sales, 50X profit over 7 years. • Teva, ~$160M global revenue, 2X profit. Restored brand health, #1 market share US sports sandals.• 1400% revenue growth US HOKA.com & Teva.com, from $20M to ~$300M, in 6 years
  • Hoka
    Brand President - Hoka & Teva
    Hoka Aug 2015 - Feb 2016
    Goleta, California, Us
  • Hoka
    Brand President - Teva
    Hoka May 2015 - Aug 2015
    Goleta, California, Us
  • New Balance
    General Manager - Women'S Training, Lifestyle, Walking
    New Balance Mar 2012 - Apr 2015
    Brighton, Ma, Us
  • New Balance
    General Manager - Wellness
    New Balance Mar 2009 - Mar 2012
    Brighton, Ma, Us
  • The Stride Rite Corporation
    Svp Product & Marketing - Keds
    The Stride Rite Corporation Jan 2007 - Nov 2008
  • The Stride Rite Corporation
    Svp Product - Keds
    The Stride Rite Corporation Oct 2004 - Jan 2007
  • The Stride Rite Corporation
    Vp Product & Marketing - Striderite Children'S Group
    The Stride Rite Corporation 2003 - Oct 2004
  • Timberland
    Director Of Women'S
    Timberland 2000 - 2003
    Stratham, Nh, Us
  • Tommy Hilfiger Footwear/ Stide Rite Corporation
    Director Of Product Management
    Tommy Hilfiger Footwear/ Stide Rite Corporation 1996 - 1999
    Amsterdam, North Holland, Nl
  • Reebok
    Product Director
    Reebok 1996 - 1996
    Boston, Ma, Us
  • Reebok
    Business Unit Manager
    Reebok 1995 - 1996
    Boston, Ma, Us
  • Reebok
    Product Manager, Tennis
    Reebok 1993 - 1995
    Boston, Ma, Us
  • Reebok
    Associate Product Manager, Tennis
    Reebok 1992 - 1993
    Boston, Ma, Us
  • Andersen Consulting
    Financial Analyst
    Andersen Consulting 1989 - 1991
    Dublin 2, Ie
  • Wta
    Professional Tennis Player
    Wta 1986 - 1989
    St. Petersburg, Fl, Us
    • World ranking of #185 through competition in tournaments including Wimbledon, The French Open, The Australian Open

Wendy Yang Skills

Brand Management Product Marketing Product Development Marketing Strategy Merchandising Marketing Strategy Retail Apparel Brand Development Footwear Fashion Market Planning Product Management Sales Leadership Strategic Planning Cross Functional Team Leadership Public Relations Market Research Wholesale Forecasting Team Building New Business Development E Commerce Marketing Management Advertising B2b Competitive Analysis P&l Management Entrepreneurship Budgets Budgeting Business Development Training

Wendy Yang Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing
  • Rice University
    Rice University
    Managerial Studies
  • Kellogg Executive Education
    Kellogg Executive Education
    Digital Marketing

Frequently Asked Questions about Wendy Yang

What company does Wendy Yang work for?

Wendy Yang works for Brunt Workwear

What is Wendy Yang's role at the current company?

Wendy Yang's current role is Board Member, Brand Builder and Advisor, former group President HOKA & Teva.

What is Wendy Yang's email address?

Wendy Yang's email address is we****@****ers.com

What is Wendy Yang's direct phone number?

Wendy Yang's direct phone number is +161764*****

What schools did Wendy Yang attend?

Wendy Yang attended Northwestern University - Kellogg School Of Management, Rice University, Kellogg Executive Education.

What are some of Wendy Yang's interests?

Wendy Yang has interest in Outdoors, Sunshine, Platform Tennis, Heat Of Battle.

What skills is Wendy Yang known for?

Wendy Yang has skills like Brand Management, Product Marketing, Product Development, Marketing Strategy, Merchandising, Marketing, Strategy, Retail, Apparel, Brand Development, Footwear, Fashion.

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