Wendy White

Wendy White Email and Phone Number

CMO, B2B SaaS revenue leader, investor @ Daxko
Wendy White's Location
United States, United States
Wendy White's Contact Details
About Wendy White

With over 25 years of experience in high-tech and SaaS marketing, I am a seasoned and versatile CMO who can drive tangible business, revenue, and brand results. I have the agile mindset of a startup leader combined with the broad operational and financial depth of a Fortune 100 executive. I lead with passion, vision, and innovation, and I thrive on transforming and revitalizing teams, building marketing functions from the ground up, and leading through change.At Daxko, I lead marketing globally, partnerships, alliances, and channel programs for a diverse portfolio of SaaS solutions that power health and wellness. I also oversee a world-class digital marketing professional services organization that builds fitness websites and executes digital marketing for our clients in non-profit and fitness organizations. My expertise spans b2b SaaS, pipeline acceleration, ICP/segmentation, product positioning, pricing and packaging, GTM strategy, demand generation, customer lifecycle marketing, customer engagement and retention, revenue operations, SEM/performance marketing, digital marketing, SEO, marketing automation, PR, social media, messaging, strategy, sales enablement, and channel and partner marketing. I am also a limited partner at GTMfund, a venture capital fund that invests in early-stage B2B SaaS companies.

Wendy White's Current Company Details
Daxko

Daxko

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CMO, B2B SaaS revenue leader, investor
Wendy White Work Experience Details
  • Daxko
    Chief Market Officer
    Daxko Aug 2022 - Present
    Birmingham, Al, Us
    Daxko SaaS and payment solutions power wellness and fitness gloabally: member management, CRM, marketing automation, payments, billing, digital marketing and services. I lead marketing, partner/channel, and an an award-winning digital marketing professional services organization for our clients in non-profit and fitness organizations. The Daxko Nation of Brands include: Daxko | Club Automation | Zen Planner | SugarWOD | GroupEx PRO | PlayerSpace and more.
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  • Gtmfund
    Limited Partner
    Gtmfund Jan 2021 - Present
    Scottsdale, Az, Us
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  • Tigerconnect
    Chief Marketing Officer
    Tigerconnect Jan 2021 - Aug 2022
    Santa Monica, California, Us
    Chief Marketing Officer for the scale-up health tech SaaS company. Drove pipleline, revenue, and brand expansion. Led enterprise and SmB via go-to-market, product marketing, demand generation and client marketing. TigerConnect delivers healthcare’s most widely-adopted, advanced clinical collaboration platform.
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  • Expedia Group
    Vice President And Chief Marketing Officer For Egencia
    Expedia Group Jan 2018 - Feb 2021
    Seattle, Wa, Us
    Chief marketing executive for Egencia, the corporate travel management arm of Expedia Group. I led a talented team of b2b enterprise marketers around the globe as we fueled Egencia growth. We built a strong brand, created dramatic pipeline growth, automated client lifecycle, and grew engagement and retention. The team spanned brand, product marketing, acquisition & performance, digital & ops, field marketing, client marketing and corporate communications.
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  • Iovation Inc.
    Cmo
    Iovation Inc. 2016 - 2017
    Portland, Oregon, Us
    Led all marketing and communications including product management, product marketing, brand, demand and corporate communications for iovation's fraud and multifactor authentication solutions.
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  • Centurylink
    Head Of Global Business Campaigns
    Centurylink 2014 - 2016
    Monroe, La, Us
    Led global business campaign strategy and demand generation execution to drive pipeline and bookings for the broad $7B CenturyLink Business portfolio of Cloud, ManagedHosting, Colocation, Network, Managed Security and IT services. Channels included SEO, SEM, web, PR, AR, content marketing, social and 150 events per year.
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  • Centurylink
    Vice President Of Marketing
    Centurylink 2011 - 2013
    Monroe, La, Us
    Chief marketing exec at Series B SaaS start up Tier 3 which exited to CenturyLink. Created a fast-growing global cloud provider recognized as one of the industry's most innovative enterprise cloud computing platforms (IaaS + PaaS + services). I led GTM including demand generation, product marketing, PR/AR, events, brand, social, etc.
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  • Microsoft Corporation
    Senior Director Of Global Campaign Operations
    Microsoft Corporation 2008 - 2011
    Redmond, Washington, Us
    I led Microsoft's global campaign operations functions including managing the agency model and roster, negotiating annual agency contracts, driving globalization and deployment of marketing communications and delivering return on marketing investment strategy. Re-engineered the company's annual advertising planning process and negotiated ~$100M in ad contracts. Previously led a company-wide, global marketing initiative focused on improving Microsoft's reputation in the areas of openness, interoperability and standards. Drove a broad range of programs including public affairs and government relations, developer relations and anti-trust compliance.
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  • Motorola
    Director, Global Technology Marketing
    Motorola 2005 - 2008
    Chicago, Illinois, Us
    Led marketing & communications for 7500-person technology and software divsision reporting to CMO and CTO. Focused on commercializing early-stage businesses, technology leadership and global standards. Created global thought leadership for innovation and new category creation for emerging technologies and novel technical advances in labs, software, standards and emerging businesses. Drove executive communications for CTO.
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  • Intel
    Marketing Programs Director
    Intel 1994 - 2005
    Santa Clara, California, Us
    Marketing leadership in enterprise B2B GTM and demand creation. Expert in messaging servers and solutions to CIO and technical decision-maker audiences. Leveraged the full marketing mix (PR, digital, social, email, print, and content marketing) to drive thought leadership and demand generation. Proven results in developing and leading organizations. Pioneered the company's efforts in vertical industry solutions GTM and cross-product SMB GTM. Led company wide sales enablement team supporting 750 sales and software relations field teams. Built a global customer reference program.
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  • Us Army
    Military Intelligence Officer
    Us Army 1986 - 1998
    Arlington, Virginia, Us
    Military Intelligence officer specializing in Psychological Operations.
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Wendy White Skills

Go To Market Strategy Strategy Marketing Strategy Demand Generation Strategic Partnerships Enterprise Software Start Ups Cross Functional Team Leadership Cloud Computing Product Marketing Global Marketing B2b Marketing Thought Leadership Strategic Planning Product Management Public Relations Email Marketing Management Marketing Communications Marketing Multi Channel Marketing Program Management Leadership Internal Communications Corporate Communications Competitive Analysis Field Marketing B2b Strategic Communications Lead Generation Business Alliances Market Research Saas Integrated Marketing Advertising Sales Enablement Product Innovation Product Launch Brand Awareness Messaging Analytics Positioning Autism Spectrum Disorders Marketing Automation Social Media Marketing Analyst Relations New Business Generation Non Profit Leadership Partner Management Marketing Management

Wendy White Education Details

  • University Of California, Davis - Graduate School Of Management
    University Of California, Davis - Graduate School Of Management
    Mba
  • University Of California, Berkeley
    University Of California, Berkeley
    Ba
  • Defense Language Institute Foreign Language Center
    Defense Language Institute Foreign Language Center
    Russian

Frequently Asked Questions about Wendy White

What company does Wendy White work for?

Wendy White works for Daxko

What is Wendy White's role at the current company?

Wendy White's current role is CMO, B2B SaaS revenue leader, investor.

What is Wendy White's email address?

Wendy White's email address is we****@****ail.com

What is Wendy White's direct phone number?

Wendy White's direct phone number is +150322*****

What schools did Wendy White attend?

Wendy White attended University Of California, Davis - Graduate School Of Management, University Of California, Berkeley, Defense Language Institute Foreign Language Center.

What are some of Wendy White's interests?

Wendy White has interest in Xbox (Console Series), Internet Explorer, Lean Startups, Windows Phone, Children, Intel, Npr, Social Networks (Online), Science And Technology, Human Rights.

What skills is Wendy White known for?

Wendy White has skills like Go To Market Strategy, Strategy, Marketing Strategy, Demand Generation, Strategic Partnerships, Enterprise Software, Start Ups, Cross Functional Team Leadership, Cloud Computing, Product Marketing, Global Marketing, B2b Marketing.

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