Wendy Xinwei Zhou Email and Phone Number
Wendy Xinwei Zhou work email
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Wendy Xinwei Zhou personal email
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A well rounded Marketing and Growth Strategist, passionate about helping companies to figure out where to play, how to grow, and how to execute. Extensive experience in strategic planning, product innovation and commercialization. Integrated marketing, CRM, technical sales and customer service management prowess across diverse industries and various sized companies. Expert in leveraging data, technology and process, and building high performance team and lasting and rewarding relationship to achieve stellar results.Select accomplishments: >Commercialized multiple proprietary value-add new products with millions of dollars in sales through methodical stage gate process across diverse industries. >Led development and implementation of CRM system, on time and below budget. >Launched comprehensive digital and traditional marketing programs that improved brand recognition by 50%. >Increased new customers by 30% through optimizing marketing Lead-to-Revenue Process. >Built from scratch a centralized inside sales team, and doubled project specification market share. >Led cross-cultural teams to evaluate international markets and to develop sales & marketing strategies. >Advised early stage startups on capital raising, product validation and marketing.Specialties: strategic marketing, new product development and commercialization (stage gate process: from idea conception to go-to-market launch); project / program management, Pragmatic Marketing, corporate brand development and employee engagement; inside sales team recruiting, coaching, & development; customer experience / customer satisfaction management; marketing lead-to-revenue; CRM (customer relationship management), VOC (Voice of customer) market research, business case development, competitive analysis, Marketing/Ad Agency management; multi-channel marketing program (digital marketing, SEO, Social Marketing, marketing collateral, website, direct mailing, email campaign, trade shows), and more
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Outreach And Communications DirectorHistoric TacomaTacoma, Wa, Us
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Market Research + Customer Success ConsultantLuxwall, Inc. Sep 2022 - PresentUniversity Place, Washington, United States -
Business Advisor | Management ConsultantGrowthforward Business Consulting 2017 - 2018University Place, WaGrowthForward Consulting focuses on helping startups, small to mid-size business to identify and prioritize strategic growth opportunities, develop and execute an integrated marketing strategy to drive revenue growth. Marketing leads the process of choosing targeted market; getting, keeping and growing customers; through creating, delivering and communicating superior customer value. Advising multiple early-stage startups on fund-raising, market entry, product-market fit, and operation planning. Helped a $20 million custom metal fabricator to develop its CRM business requirements and to improve its sales lead management process. Helped a Chinese composite process materials manufacturer to develop an integrated marketing plan to establish its brand recognition in the American marketplace and to generate sales leads Helped a specialty building products company conduct VOC (voice of customers) market researches to develop better products/services -
Director Of Marketing And Customer SuccessGeneral Plastics Mfg. Co. 2014 - 2016Tacoma, WaBuilt best-in-class marketing programs and Passion-for-Customer Success culture to drive company growth. Led Marketing, Inside Sales, Estimating Engineers, Customer Services & Contract Administrators team of 13 serving over 1,000 customers across a large variety of industries, achieving double digit new business growth and 99% customer satisfaction rate. -
Market Development ManagerAmcor Rigid Plastics 2013 - 2014Ann Arbor, MiManaged the development and executed the growth strategies for food, spirits and wine market segments. Used Growth Acceleration framework to identify and vet attractive strategic market opportunities, and led the execution of go-to-market plan. Developed overall push and pull marketing strategy including marketing materials and sales toolkit enabling the Sales Team to effectively promote Amcor at the customer level. Reported to Vice President of Marketing. -
Commercial Product ManagerGuardian Industries 2006 - 2012Managed all aspects of marketing for the commercial construction market segment. Managed a 4-member inside sales team with emphasis on prospecting and consultative sales. Responsible for growing project specification, launching new products, and analyzing/reporting segment performance metrics. As a key member of the team, contributed to the tripling of the groups’ sales in 3 years, and maintained profitability during the server downturn of the recession. Built from scratch a centralized Inside Sales Team to serve Field Sales, critical influencers, and partners along the commercial construction channel. Pivotal in doubling project specification market share and 50% improvement in brand recognition within the architectural community. Launched the whole set of architectural marketing tools and materials, including sample program, literature, display cases, and particularly the new SunGuard website, which won industry best website award and served as the template for all the global geographic market units. Initiated and led the development of a SalesLogix CRM system for the architectural Sales Group that integrated sales resources and efforts, tracked projects/leads, while acquiring the capability for real-time reports, analytics and performance metrics. The system was delivered on time and below budget, and was later expanded to serve the whole company’s sales efforts. Successfully led cross-functional teams that launched multiple new products with methodical stage gate process and quadrupled new products’ share of total sales to 20%. Led a 10-person cross-cultural team to evaluate Greater-China Business Strategy and presented the findings to the executive committee. -
Technical Marketing ManagerGuardian Industries Aug 2004 - Jan 2006Managed product roadmaps, evaluation of new products, and business plans. Developed strategic roadmaps for a number of early-stage, high value-added new products, and outlined market segments, sales potentials, and product requirements. Conducted international market entry analysis and market research/channel development for the new energy and electronics market. -
Marketing ManagerItt Industries Apr 2001 - Aug 2004Auburn Hills, MiResponsible for new strategic initiatives including non-auto market development and product launch. Managed 2 marketing analysts to support strategic planning, demand forecasting, and ad-hoc analysis. Led a corporate-wide initiative that built an innovative culture and to establish new product idea pipeline. Led value-based product development process and new product commercialization. -
Export Compliance Team LeaderHewlett-Packard Co., Ltd. (China) 1996 - 1999Managed a 4-member team that provided export administration services of high performance computers, servers, and testing instruments to all HP entities in China. Analyzed domestic market and relevant US laws to ensure export compliance. Enhanced export control process. Improved first-time approval rate by 30% and customer satisfaction score by 25%
Wendy Xinwei Zhou Skills
Wendy Xinwei Zhou Education Details
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Corporate Strategy And Marketing -
International Economics
Frequently Asked Questions about Wendy Xinwei Zhou
What company does Wendy Xinwei Zhou work for?
Wendy Xinwei Zhou works for Historic Tacoma
What is Wendy Xinwei Zhou's role at the current company?
Wendy Xinwei Zhou's current role is Outreach and Communications Director.
What is Wendy Xinwei Zhou's email address?
Wendy Xinwei Zhou's email address is we****@****hoo.com
What schools did Wendy Xinwei Zhou attend?
Wendy Xinwei Zhou attended University Of Michigan - Stephen M. Ross School Of Business, University Of International Business And Economics.
What skills is Wendy Xinwei Zhou known for?
Wendy Xinwei Zhou has skills like Product Management, Marketing Strategy, Product Development, Cross Functional Team Leadership, Market Research, Marketing, Competitive Analysis, Leadership, Product Marketing, Sales, New Business Development, Marketing Management.
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