Wendy Yuen Email & Phone Number

Anaheim, Ca, Us

Providing TikTok strategy, setup, and campaign management for a startup focused on growth and performance

San Francisco, Ca, Us

• Owned the end-to-end management of a multimillion dollar paid social channel for new user acquisition. This included strategy/roadmap, building a dashboard from SQL, budgeting, stakeholder management, and automation testing.• Launched the company’s first TikTok ads and tested user generated content (UGC) which included reviewing creators, scripts, videos, and working with legal as well as the internal creative team• Managed search campaigns, optimized bidding, reviewed keyword data, and revamped the structure to increase efficiency• Scaled CLO partnerships by scoping out new partners, creating a playbook for best practices, validating the lift tests, and internalizing reporting under an incremental net profit goal• Worked closely with data science to validate data confidence, reviewed pre/post data, and assess lift test results to view channel effectiveness• Piped vendor data to our measurement partner and made internal dashboards to build trust and visibility• Flagged data anomalies and troubleshooted tracking problems with ad operations to resolve the issues

San Francisco, Ca, Us

• Led, built, and reported on paid social campaigns working with departments in acquisition, brand, and product (luxury vertical)• Created dashboards and revised SQL queries to optimize campaigns and to present to external teams• Worked with data science to align on lift test setup, project profitability, and work around blindspots• Collaborated with engineers on automation tools and quality assurance checks • Brainstormed and tested tailored creative for different consumer usage behaviors

London, Gb

PAID SOCIAL: USER ACQUISITION• Devise budgets, manage pacing, and optimize campaigns with multimillion yearly budgets• Identify new audiences and test platforms to expand reach of potential users• Automate processes to eliminate bottlenecks and standardize ad operations• Troubleshoot tracking issues and identify data anomalies for mobile and web• Create reports for weekly client meetings, QBRs, social audits, and strategy meetings• Train and manage new team members to grow in their career• Manage and optimize Display campaigns on DoubleClick Bid ManagerNominated for the Next Big Rising Star award (2017)https://www.sfbig.org/2017-big-star-awards-next-big-rising-star/

London, Gb

PAID SOCIAL: USER ACQUISITION• Scaled over a million dollar a month budget for global campaigns (US, LATAM, EMEA, & APAC)• Tested creative, ad formats, placement, bidding, & targeting to lower KPI costs• Trafficked, built, optimized, and managed budgets on paid social campaigns

San Francisco, Ca, Us

PAID SOCIAL: BRAND DRIVEN• Had setup Twitter/Facebook campaigns, including budget planning, scheduling, devising A/B testing scenarios, and creating a targeting list• Optimized campaigns in real-time to drive engagement and meet client's KPIs by adjusting targeting, bids, or pacing• Created reports with data driven insights and recommendations for the clientCOPYWRITING & CONTENT MANAGEMENT• Curated content, sourced creative assets, and wrote copy for the client's social channels• Independently managed the client's websites through a Content Management System (CMS)• Worked with influencers and publishers to add value to campaigns and boost engagementCOMMUNITY MANAGEMENT• Monitored comments across client's social channels and respond to users under the brand's voiceOTHER PROJECTS• Virgin America Project: Worked with the creative team to manage Virgin America's parody account, BLAH Airlines, on Facebook, Twitter, and Instagram

Los Gatos, California, Us

MARKET RESEARCH / STRATEGY• Researched the competitive landscape to construct the client’s differentiating factor and collaborated a comprehensive message fashioned to be memorable, honest, and valuable

Chicago, Illinois, Us

Involved during agency's feature on AMC's "The Pitch" (Season 2, Episode 8)PROJECT MANAGEMENT• Coordinated projects with the account executives and creative team, such as a music video, a renovated website, a nationwide contest, and social media campaignsCREATIVE• Contributed to client’s re-branding, such as collaborated on the brand brief, devised social media content, generated ideas for buzz, and written copyRESEARCH• Conducted and analyzed market research on competitor’s positioning and the decision makers influencing its sales to provide direction for potential campaigns• Monitored trends and industry news to create an effective, real time content

Livingston, Nj, Us

QUALITY ASSURANCE• Responsible for clearance, tracking, and delivery of oversea shipments valued at $25 million+ a year• Daily proof-checked order details to ensure product’s quality as well as addressed and resolved product issues through testing, data compilation, and working with the overseas suppliersPROJECT MANAGEMENT• Managed the agriculture customers from price quoting and invoicing to checking documents with averaging sales of $500,000 per month• Negotiated with vendors to provide the most cost effective solutions• Analyzed inventory schedule based on demand, forecasting from previous sales, and warehouse costsGRAPHICS• Drafted artwork proofs according to specifications using Adobe Illustrator CS5