Wenee Derricott-Yap Email and Phone Number
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🚀I'm a growth marketer experienced in bringing wild idea startups from inception to acquisition. HIGHLIGHTS🥇Rolex Sydney Hobart 2023 | Line Honours Winner🚀Founder - Survive Law (2009 - 2015) From $4k seed funds from UTS:Law, I grew Survive Law to Australia's most popular law student community (75K+ Facebook followers, 500,000+ site visitors p.a.) with six figure revenue, 50 writers, sponsorship + ad revenue from top tier firms, publishing deals with LexisNexis and co-branded event with Thomson Reuters feat. keynote speaker Michael Kirby. Sold to the College of Law in 2015.🐈 Co-Founder - Catmosphere Cat Cafe (2015 - 2017) Crowdfunded $40k in pre-sales through a viral PR campaign to start Sydney's first cat cafe. Despite no hospitality or feline experience, we went from idea to launch in 5 months. Introduced cat yoga, cat sponsorships and gift vouchers to run lean, profitable social enterprise. Sold in 2017. Catmosphere survived COVID and still operates today.📖Co-Author - Australia's first book on social media law and marketing | Social Media Law & Marketing: Fans, Followers and Online Infamy (Thomson Reuters, 2013)💪Growth Marketer & Client Marketing / Retention✅As Client Marketing Manager for LEAP APAC, I've delivered leads to land a major multi-user firm + oversaw the execution of our 'Amplify your LinkedIn network' strategy to empower all client-facing Legal Practice Advisors to effectively represent and market LEAP + crafted crucial value propositions based on client feedback to retain our dominance in AU and continue our charge into the NZ market (600+ users installed in first year) + LawY's record-breaking product launch comms & webinar✅As Global Communications Lead for LEAP, I led the team of 6 to deliver fresh brands for acquisitions, including launching the LEAP Canada website in 3 days. I also assisted with a full upgrade of the LEAP US website (content, design, structure, SEO).✅As Head of Growth Marketing for the docyard, I led a team of 9 through COVID to rebrand and rollout a $600K strategy with Ogilvy, achieving successful exit through acquisition by competitor, Ansarada, within 6 months✅As Postgraduate Marketing Manager for UTS: Law, I was part of a team that helped 2x law student enrolments through effective marketing messaging and student ambassadors🏆Innovator of the Year (Finalist) - Australian Law Awards 2020💡Program Manager - Startup Bootcamp, UNSW Founders & Startup Coach🖊️Currently writing 'Taming the Unicorn: The Last Startup Guide You'll Ever Need'
Riding The Unicorn
View- Website:
- ridingtheunicorn.carrd.co
- Employees:
- 2
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Co-Author Of "Riding The Unicorn" - Wiley Publishing (Coming November 2025)Riding The UnicornSydney, Nsw, Au
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Senior Marketing ManagerLeap Legal Software Apac Apr 2024 - PresentSydney, Nsw, Au -
Client Marketing ManagerLeap Legal Software Apac Sep 2022 - May 2024Sydney, Nsw, Au
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Startup CoachUnsw Founders Nov 2021 - PresentKensington, Nsw, Au -
Program Manager - Founders Mindset BootcampUnsw Founders Jul 2022 - Oct 2023Kensington, Nsw, Au
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Content Engagement OfficerUnsw Founders Sep 2021 - Aug 2022Kensington, Nsw, Au
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Co-Facilitator (Design Thinking)Unsw Founders Mar 2022 - Mar 2022Kensington, Nsw, Au
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Legal JournalistThe College Of Law Australia May 2013 - PresentSydney, New South Wales, Au -
Marketing And Communications ManagerThe College Of Law Australia Oct 2020 - Jun 2021Sydney, New South Wales, Au
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Co-Founder - Finalist (Innovator Of The Year, Australian Law Awards)Bottled Law Apr 2020 - PresentSydney, Nsw, Au -
Mentor - LawtechhubLander & Rogers Jul 2020 - PresentMelbourne, Vic, Au -
FounderSurvive Law Oct 2008 - Present> Founded Australia's highest traffic law student website> Results: Over half a million site visitors, 73000+ Facebook fans, 5,000+ Twitter followers, advertisers and sponsors from Australian legal profession, legal publishers, law schools and related organisations seeking to target law students. Driven by a lean startup executive team and 75+ student writers from across Australia.Role involves:> Strategic Planning> Business Development> Social Media Management > Online Marketing, SEO/Advertising> PR> Editorial -
Marketing Strategist - Pr, Content & Digital | Co-FounderThe Ducky Mafia Jan 2014 - PresentActed for ASX-listed companies, Australia’s NewLaw firm of 2017 / #7 in FT 1000’s high-growth companies in APAC, MNCs, multiple startups including winner of Talent Unleashed global (judged by Richard Branson and Steve Wozniak)Key Achievements:> USG Boral (PR): Achieved highest PR results in Asia-Pacific – 20+ media mentions > Survive Law: Founded and grew startup to 73,000+ Facebook fans, 5,000+ Twitter followers, 500,000+ unique site visitors driven by content, SEO, viral social media strategies and key partnerships.> Catmosphere Sydney Cat Café: Raised $40,000 crowdfunding; listed in TripAdvisor’s Top 10 Global Attractions; featured on CNBC, Buzzfeed (twice, for interview with The Mountain from Game of Thrones, and for cat yoga), DailyMail, Daily Telegraph, Junkee, Concrete Playground, Broadsheet, Time Out, News.com.au, Good Food, Pedestrian, Daily Life; booked out for first 2 months> College of Law Australia/New Zealand (Content): Sole content lead for College of Law’s main publication, Insights, distributed via eNewsletter, blog and social. Listed top 10 legal blogs in Australia (2014)> LegalVision (PR): In 2 months, achieved monthly contribution in Dynamic Business, preferred commentator to Dynamic Business> McCarthyFinch: PR features in Lawyers Weekly, Survive Law, College of Law ‘Insights’; run social media and content> Centre for Legal Innovation (CLI): Content lead, writing CLI Legalpreneur Spotlights and covering major events including the AI in Legal Practice Summit> Co-authored Australia’s first book on social media marketing and law, published by Thomson ReutersMedia:Published and featured via Australian Financial Review, Sydney Morning Herald, Huffington Post, Buzzfeed, SBS Insight, CNBC, DailyMail, Time Out, Concrete Playground, and more. -
Sessional Lecturer/TutorUts Faculty Of Law Jul 2009 - Present> Lecturer, Administrative Law> Ethics (Subject Coordinator, Tutor)> Contract Law> Commercial LawReceived Dean’s Commendation as one of top eleven academics in UTS: Law, as rated for excellent student feedback in teaching and learning.
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Marketing And Communications OfficerUts Faculty Of Law Jul 2010 - Jul 2012> Helped launched UTS:Law's Juris Doctor + postgraduate program. In 4 years, doubled student intake and revenue via mass-marketing campaigns, online marketing and strategic relationships through alumni, events and the legal profession.Role Involved:> Postgraduate Student Recruitment> International Student Recruitment> Online Marketing Strategy> Alumni and External Engagement> Event Management> Market Research (privately commissioned and on-the-job)
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Event Organiser, Law Orientation 2010Uts Faculty Of Law Jan 2010 - Feb 2010
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Project CoordinatorUts Faculty Of Law May 2009 - Dec 2009
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AuthorThomson Reuters Oct 2012 - PresentToronto, On, CaPublished: Social Media Law and Marketing: Fans, Followers and Online Infamy. Australia's first social media law and marketing publication for the mass-market.Available in the Co-Op Bookshop and online:http://www.thomsonreuters.com.au/social-media-law-and-marketing-fans-followers-and-online-infamy/productdetail/120441 -
Speaker | Law And StartupsTank Stream Labs Dec 2013 - Jan 2022Sydney, Nsw, Au> Founders Institute Mentor (Dec 2013 Session as Marketing Director of Horwood Associates)> College of Law, presenting on Legal Issues in Social Media and Essentials of Drafting a Social Media Law Policy (3 Feb 2014)> Tank Stream Labs Speaker, presenting on Shoestring Marketing for Start-Ups (Digital Marketing and Strategic Relationships), mid-late Apr 2014 (TBA)> Commercial Law Association, presenting on Social Media (especially) for Lawyers (14 Feb 2014). http://www.cla.org.au/Events/EventDetails/1141/Social_media__especially__for_lawyersPM for speaking engagements. -
Head Of Growth MarketingThedocyard (Asx:Tdy) May 2020 - Oct 2020Sydney , New South Wales, Au -
Mentor, Tlf ConnectThe Legal Forecast Apr 2020 - Jun 2020Brisbane, Sydney, Melbourne, Adelaide, Canberra, Perth, Au, Au -
Global Communications LeadLeap Legal Software Global Mar 2019 - Apr 2020Sydney, New South Wales, Au -
Global Content WriterLeap Legal Software Global 2018 - Feb 2019Sydney, New South Wales, AuLEAP is a global legal software provider for small law firms. We help firms which help people.As part of the Global Marketing Team, I work on startups and acquisitions in the legaltech sector.
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ConsultantElias Recruitment - Specialist Legal Recruiters Since 2000 Aug 2017 - Feb 2018Sydney, Nsw, Au -
Co-Founder, SydneyCatmosphere Cat Café Jan 2015 - Dec 2017Sydney, AuCatmosphere Sydney is Australia's first space-themed cat cafe. Celebrating the intrepid exploits of history's most famous space-faring felines, Catmosphere has enjoyed viral marketing success, over $40k in pre-sales and national TV, print, radio and online media attention. Wenee is the co-founder of Catmosphere Sydney, a co-owner and major investor. Results:> Created viral social media and PR campaign - published in SMH, Time Out, Broadsheet, Concrete Playground, NineMSN, news.com.au, etc | 4000+ FB fans> Successfully crowdfunded $40K+ in pre-sales> Attracted investors & invested own capital> Led partnerships with rescue cat organisations incl. World League for Protection of Animals, Pet Circle, LivingSocial, Woo Social, oOH! Media etc to increase branding, pre-sales and reduce startup costs> Led team of 20 involved in events, operations, marketing, strategy> Forged international partnerships with Catmosphere Cafe's flagship cafe in Chiang Mai with a view to global expansion, joint venture partnerships and common merchandising -
Marketing DirectorHorwood Associates Feb 2013 - Jan 2014> Marketing Strategy, Business Development, Branding and Communications
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Accounts ManagerGradconnection Jul 2012 - Nov 2012North Sydney, New South Wales, Au> Launch of PostGradConnection, postgraduate advertising on GradConnection. -
Contributing AuthorLexisnexis Jan 2011 - Jun 2011New York City, Ny, UsExcellence and Innovation in Legal Education- Launched by Chief Justice Robert French AC in July 2011. -
Guest EditorLexisnexis Jan 2010 - Mar 2010New York City, Ny, UsPublished the Lawyers Weekly: Blue Book (2010)
Wenee Derricott-Yap Skills
Wenee Derricott-Yap Education Details
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University Of Technology SydneyBachelor Of Laws - Llb (Hons.) | Bachelor Of Arts In Communications (Writing) -
The College Of Law AustraliaInternational Arbitration
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North Sydney Girls High SchoolHsc
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Loves DataGoogle-Certified Seo
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ScrumallianceCertified Scrummaster
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Australian Music Examinations BoardPianoforte
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SphereCommunity-Driven Growth For Consumer Apps
Frequently Asked Questions about Wenee Derricott-Yap
What company does Wenee Derricott-Yap work for?
Wenee Derricott-Yap works for Riding The Unicorn
What is Wenee Derricott-Yap's role at the current company?
Wenee Derricott-Yap's current role is Co-Author of "Riding the Unicorn" - Wiley Publishing (Coming November 2025).
What is Wenee Derricott-Yap's email address?
Wenee Derricott-Yap's email address is we****@****ail.com
What schools did Wenee Derricott-Yap attend?
Wenee Derricott-Yap attended University Of Technology Sydney, The College Of Law Australia, North Sydney Girls High School, Loves Data, Scrumalliance, Australian Music Examinations Board, Sphere.
What skills is Wenee Derricott-Yap known for?
Wenee Derricott-Yap has skills like Online Marketing, Social Media, Social Media Marketing, Social Networking, Digital Marketing, Public Relations, Marketing Communications, Marketing Strategy, Public Speaking, Publications, Writing, Event Management.
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