Wenfang "Monica" Shi Email and Phone Number
Experienced in PR and account management professional with a combined background of economics and marketing. Field of expertise include: branding, communication, data analysis, interviews and surveys, content marketing, etc. wenfangshi2019@u.northwestern.edu- Highly empathetic communicator who has a proven ability to adept to customers' various needs among different targets. - Proficiency in problem solving: defining the problem, research, understanding, planning and evaluation. - Bias towards action: tirelessly attempting different methods and always motivated to learn.- Enjoy time management and multi-tasking. The brain needs to be challenged and always ready for emergencies. Communication | Marketing- Founded and ran my own student organization @Northwestern, named Drama English, dedicated to serving dozens of International students in their social anxiety caused by the new language environment in U.S., thus academic success. - Led the marketing research team in 2B setting and 2G setting to complete the design, distribution and analysis of surveys and at the same time gained recognition from client for good communications and agile adjustment to change. Please reach out if I am someone you would love to have on your team, and I'm happy to connect and talk!
Arizona State University
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Arizona State UniversityGilbert, Az, Us -
User Research SpecialistDomino Data Lab Sep 2021 - Jun 2022San Francisco, Ca, Us- Led primary UX research through semi-structured interviews (N=56) to test product positioning and develop a roadmap for the Domino Lite MLOps platform- Designed and distributed surveys to senior ML engineers (N=502) to inform product revisions and messaging strategies for product launch- Developed a participant recruiting funnel for usability tests via Google and LinkedIn Ads, successfully attracting over 600 qualified participants in one month- Managed product requirements, user stories, and OKRs using Jira and Confluence, while fostering a collaborative Agile culture through weekly cross-functional meetings -
Marketing ManagerGinkgo Health Llc Feb 2020 - Jan 2022- Led the development and execution of an integrated marketing communications plan, driving brand awareness through targeted nurture marketing strategies.- Conducted primary and secondary market research using household-level consumer databases to define the total addressable market and inform the go-to-market strategy.- Designed and optimized company websites on Wix.com, implementing continuous SEO improvements to maintain first-page rankings in organic search results.- Performed A/B testing on Google and Facebook ads, optimizing targeting and messaging to acquire over 100 clients; generated engaging content that increased page likes by 367% and follows by 905% within one year.
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Graduate AnalystMarketing Synergy, Inc Oct 2019 - Feb 2020Naperville, Il, Us- Conducted qualitative research in the form of interviews with 6 homebuyers to test and improve produce messaging, extracted, and presented insights to internal senior decision makers - Designed and analyzed surveys with Qualtrics and SPSS from over 2,000 individuals to support launch strategies development in new geographic locations, in aspects of target audience, pricing, and communication- Researched and pitched UX tools for senior managing teams to best scale and accelerate search -
Marketing Research InternHome Partners Of America Jun 2019 - Aug 2019Chicago, Illinois, Us- Conducted qualitative research in the form of interviews with 6 homebuyers to test and improve produce messaging, extracted, and presented insights to internal senior decision makers - Designed and analyzed surveys with Qualtrics and SPSS from over 2,000 individuals to support launch strategies development in new geographic locations, in aspects of target audience, pricing, and communication- Researched and pitched UX tools for senior managing teams to best scale and accelerate search -
Account ExecutiveMega International Pr Jan 2018 - Jun 2018- Built and maintained relationships with 50+ media associates from across the country to ensure good media collaboration and increase brand exposure at lower costs, secured two free positions on top magazines for client- Managed accounts by developing detailed media plans and keeping track of all industrial events and PR article timelines for Epson as well as delegating work to other team members base on interests and strengths- Coordinated annual media events for client, took lead in media invitation, event logistic planning and exhibit setup and sped up the process by 20% compared to previous year
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Social Media InternWeber Shandwick Sep 2017 - Nov 2017New York, Ny, Us- Managed Mercedes-Benz WeChat platform by creating reports, posting, and replying to fan messages- Strengthened media relations by communicating constantly with more than 20 editors concerning industry news - Delivered monthly new media presentations and prepared debriefing reports for clients to make timely adjustments and gather feedback from clients -
Service InternVestas Apr 2017 - Jul 2017Aarhus, Dk- Processed work orders and reimbursement on SAP for multiple projects simultaneously - Maintained and re-ordered printed documents and digital records for the service department in daily operations in its transition into a paperless working environment - Distributed service license to corporate cloud access to 100+ engineers working across the country while communicating its usage and direct feedbacks or complaints to relevant resources
Wenfang "Monica" Shi Education Details
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Northwestern UniversityImc -
China Foreign Affairs UniversityDiplomacy (A Minor Degree) -
China Foreign Affairs UniversityInternational Economics And Trade
Frequently Asked Questions about Wenfang "Monica" Shi
What company does Wenfang "Monica" Shi work for?
Wenfang "Monica" Shi works for Arizona State University
What is Wenfang "Monica" Shi's role at the current company?
Wenfang "Monica" Shi's current role is Product marketer | Market Researcher | Google Ads specialist.
What schools did Wenfang "Monica" Shi attend?
Wenfang "Monica" Shi attended Northwestern University, China Foreign Affairs University, China Foreign Affairs University.
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