Transferred from Sime Darby Property Berhad's retail division to head the Marketing & Sales of the Group's Kuala Lumpur Golf & Country Club (KLGCC); with the objective to regenerate the legacy and deliver the brand experience of Malaysia's Premier Golf & Country Club . Currently overseeing the below functions of the Club:a) Banquet Sales (KLGCC and Sime Darby Convention Centre) & Corporate Golf Salesb) Membership Sales & Members Relationsc) Marketing Communicationsd) Business Development

Planning and developing new retail mall for townships. Setting and developing direction and path for all malls to achieve its potential and growth. Set up and assist to grow respective mall's marketing team.Current Mall(s):1) KL East MallMall(s) in Development:1) in the vicinity of City of Elmina township2) in the vicinity of KLGCC Resorts

Overseeing a dedicated team of marketers and creative designers to:- Develop marketing strategy to drive shoppers traffic and publicity for the brand new mall.- Casual mall leasing (promotion spaces, event halls, pushcart etc) to create variety of offerings in the mall and generated RM3mil - RM3.5 mil annually.- Manage customer service team and maintain the desire customer experience & feedback.

Heading a dedicated team of marketers in setting, developing, executing and managing:a) marketing activities to drive shoppers traffics and sale opportunities to various malls.b) brand exposure and communication strategy for various mallsc) social media strategy and digital platform for all mallsd) collaboration with AirAsia BIG Loyalty Program to make shopping more rewarding all all malls.e) advise and manage communication contents during crisis and incidents at respective malls.f) developing new corporate partners for various malls.

Heading a dedicated team of marketers in setting, developing, executing and managing:a) develop the brand name, direction and identity for this new mall.b) marketing activities to retain the human traffics to shop/dine in the mall.c) brand exposure and communication strategy for the mall.d) social media strategy and digital platform for the malle) collaboration with AirAsia BIG Loyalty Program to make shopping more rewarding at gateway@klia2.f) advise and manage communication contents during crisis and incidents at the mall.

Opening team.Leading a dedicated team of marketers in setting, developing, executing and managing:a) develop the brand name, direction and identity for the new mall.b) branding and create signature marketing activities for the mall.c) marketing activities to drive shoppers traffics (13 mil - 15mil annually) to the malls.d) brand exposure and communication strategy for the mallse) social media strategy and digital platform for all mallsf) collaboration with AirAsia BIG Loyalty Program to make shopping more rewarding at Paradigm Mall.g) advise and manage communication contents during crisis and incidents in the mall.h) lead and strategize casual mall leasing activities (RM2.5mil - RM 3mil annually)i) develop SOP for the mall; which eventually applicable to other malls under the WCT Group.

Opening team for 1 Utama Shopping Centre's new wing.Part of the dedicated team of marketers in setting, developing, executing and managing:a) marketing activities to drive shoppers traffics and sale opportunities to the mall.b) leasing of promotion & advertising spaces (approx. RM3 million - RM4 million annually)c) brand exposure and communication strategy for the mall.d) established and adopted social media as one of the mall's communication channel.