Overseas Ua & Branding Marketing
Oversea User Acquisition • Conducted pre-campaign strategy, developed CBT plans in targeting region and selected ad partners based on data performance to ensure assessing maximized customer base when launching • Allocated performance-based campaigns across UA platforms (including Unity ads, Facebook, Adwords, Tabloola, etc.), developed in-depth knowledge in Taiwan and Korea market• Executed and monitored campaigns based on ROAS, provided on-going reports weekly to optimize future data performanceOversea Branding• Executed two Korea branding campaigns, with focuses on overall budget planning, KOL selection, appropriate vertical media channels leveraging and external media agencies’ collaboration• Led branding cases with 100+ external talent resources, set resources’ in-game and streaming KPIs, categorized and used to run CTR A/B tests to assist further UA campaigns
