Xin Weng Email & Phone Number

Shanghai, China

• Oversea User Acquisition
• Conducted pre-campaign strategy, developed CBT plans in targeting region and selected ad partners based on data performance to ensure assessing maximized customer base when launching
• Allocated performance-based campaigns across UA platforms (including Unity ads, Facebook, Adwords, Tabloola, etc.), developed in-depth knowledge in Taiwan and Korea market
• Executed and monitored campaigns based on ROAS, provided on-going reports weekly to optimize future data performanceOversea Branding
• Executed two Korea branding campaigns, with focuses on overall budget planning, KOL selection, appropriate vertical media channels leveraging and external media agencies’ collaboration
• Led branding cases with 100+ external talent resources, set resources’ in-game and streaming KPIs, categorized and used to run CTR A/B tests to assist further UA campaigns

Shanghai City, China

• Assisted at The 20th Shanghai TV Festival and The 19th Shanghai International Film Festival.
• Acquired a fluent bilingual community skill which helped to contact with invited guests and the sponsors.
• Created profile for each incoming invited guests and negotiated about the future cooperation with an oversea film festival.
• Communicated and interact with invited ambassadors to China in order to help them register and deal with schedule conflict.
• Set up the venue for holding the International Film Festival which includes arranging the seating chart, maintaining the live order

Shanghai City, China

• Credit Department
• Summarized finance report for each month and using Excel to evaluate the credit of future cooperation company
• Proofed and translated the contract between oversea investment company and the CITIC Bank

Tianjin City, China

• Helped the staff members taking care of the orphans.
• Assisted the disabled children how to communicate and gave them daily life help.
• Cooperated with all kinds of national volunteers to finished everyday's clean up tasks.

Bachelor’S Degree, Accounting, Junior

High School, Sophomore, Junior, Senior

Activities and Societies: National Honor Society