Wen Hsin Yang Email & Phone Number

Hangzhou, Zhejiang

Manage global digital marketing function excluded China, overseeing a ¥3.5M budget and 5- member team. Direct online PR, Paid Media, SEO, Social Marketing, Email Marketing, and Content Marketing. Reporting to the Managing Director directly. • Establish the digital function from one person to a six-member team and obtain a digital budget from ¥500k to ¥3.5M• Developed new paid media strategy and focus on each key markets and target audience to be specific tracking leads from each segment and increased the leads by 21% within 5 months• Audited content to identify traffic generation opportunities and lead the internal writers and external SEO agency to create high-impact SEO content and a valuable SEO plan • Ran the first online product launch with social, paid media and online PR campaigns and gain over 500 target media exposure, increased leads by 218%

Shanghai, China

About VOLFor more than 10 years VOL Group is a leading actor of the food and beverageindustry in Shanghai, successfully bringing to the city amazing venues such as BarRouge, Mr & Mrs. Bund, and Ultraviolet. Rich of a multi-cultural management teamexperienced in entertainment and F&B, VOL Group creates high profile venues withinternational quality standards. VOL office provides consolidated administrative support to its F&B venues with departments such as Finance, Purchasing, Human Resources and Marketing & Sales(including an in-house creative agency, Artbeat Studio). Each of these departmentssupports on a daily basis Bar Rouge, Mr &Mrs Bund, Ultraviolet by Paul Pairet, Y2C2and THE CUT operation.My responsibilities: • Planning annual digital marketing strategy and control budget for VOL's first digital marketing department• Managing all the social media channels from four restaurant and club brands including WeChat, Facebook, and Instagram to increased brand exposure through advertising; KOL networking through Weibo, Tik Tok, and Xiaohongshu to increase the number of social fans, and grow steadily every month 2 -5%• Make recommendations for six brands to build a group loyalty program and assist to establish WeChat CRM system • Planning five brands of new website design including content planning, SEO auditing, and direction of the design. Work closely with external web development vendors and internal IT dept.

Shanghai, China

About Bund 5 B5 is VOL's first attempt into the property development and management field,based on its flagship F&B business.Located in the center of the Shanghai bund, B5 was built in 1925 and remained one of the most talked-about historical building by Huangpujiang, the mother river of Shanghai.Since the early 2000s, the bund has gone through a wave of the renaissance with F&B leading the way up to today. B5 is the first building on the bund that focuses mainly on F&B, and the tenant portfolio covers global cuisine, including restaurants and chefs from America, Australia, Singapore, Taiwan, Japan, and Italy, putting one a world in one building that aims to set the standard of modern Shanghai taste.My responsibilities: • Annual marketing budget and marketing strategy planning• Organize monthly pop-up events for the property’s new innovative space to connect different resources with art, cultural, retail and hospitality’s industries • Promote an update monthly and seasonal events for the resident tenants • Manage the company's website and WeChat channels

London, United Kingdom

Key responsibilities:Business Development* Exploring how to utilise new platforms such as conferences, events, awards, whitepapers, certificates, RFPs, memberships, report* Working with the external business development agencies to provide monthly industrial trend reports based on the in-house SEO volatility tools for email marketing campaigns* Researching annual awards and call for entries- summarising data and deadlines in the company database* Working closely with the design teams to create images, banners and edit photos for the website and email campaignsTrade Show/ Conferences / Events* Organising international trade shows including TFM&A and dmexco* Researching and reviewing the annual conferences to achieve company’s requires and marketing objectives* Contacting the organisers for applying stands and speaking slots * Controlling multiple show budgets* Co-ordinating and designing collateral for conferences Content Marketing* Searching for competitor online activities * Researching keywords to help discover new opportunities for the market for approaching new clients in proactive way* Supporting the Content Marketing Manager to develop strategies for clients pitchesSEO* Researching keywords for prospective leads from fashion, airline, telecom, retails, travel industries * Chinese keyword research; discovering and fixing issues from Baidu webmaster for Chinese SEO

London, United Kingdom

I have been working in AYIMA for over 2 years. I work across different departments in HR, finance, all the C level managers and especially work closely with SEO team in the UK and USA. I support all the Chinese keywords research, translation and market insight for clients in travel, publishing and financial industry for their APAC market.

London, United Kingdom

Appotate is a collaborative web-based platform for anyone involved in a web project. It makes for better communication with collaboration on live websites.* Identifying the brand's market position, main competitors, price plan, and marketing strategy* Testing the product and website for UX and discovering bugs before launch * Preparing press releases and collecting an outreach list of PR contacts, social media, testimonials, conference and awards

London, United Kingdom

* Key contact for the magazine’s China operations.* Building up relationships with 15 Chinese online fashion blogs, online fashion magazines and todou.com to drag traffic to Schön!’s Chinese version online magazine.* Manage and expand their online social media presence.

London, United Kingdom

* Liase with clients and manage projects.* Create email marketing campaigns and track results.* Market research and database analysis.* Build up and initiate marketing communication strategy, including online PR distribution and social media marketing to increase brand exposure.

London, United Kingdom

* Organise restaurant promotions: live music, art exhibitions, party planning and PR events.* Website renewal and buildup of SEO with web designer to bring traffic to the website and improve brand image.* Social media marketing: maintain and create more traffic on Facebook and Twitter.

Taiwan

A private association gathered by Taiwanese industrial designers to develop industrial design in Taiwan.* 25% Increase of member recruitment from 3K to 4K by PR and event’s development.* Awarded government sponsorship of £20,000 to open new classes for public.* Set up and managed industrial design classes for prospective employees.* Liased and set up contacts between industrial companies and designers.* Organised regular local and national industrial design events and exhibitions

Taiwan

A German fashion woman’s underwear brand with a leading market share in Taiwan* I advanced through my graduate training scheme in record time, becoming an assistant brand manager within just 8 month.* Achieved recognition for successfully reaching my annual sales target of 5%, ahead of schedule, and continued to gain promotion and raise salary 38% in the second year.* Trade marketing plan/coordinating and estimation.* Planning new product launch program and implementation.* Coordinate production of seasonal promotional brochures and catalogues.* Adjusted promotions and organised selling plans according to stock fluctuations.* Headed marketing intelligence analysis by panel survey and focus group.

Master, Marketing And Communications

Ba Of Industrial Relations, Marketing, 80.2/100

Award: Da-Yeh University sponsored me to study abroad. Only 20 of the £2,000 scholarships were awarded.