Wenjing Liu Email and Phone Number

• Public Affairs- Shaped the policy-making through high-level meetings, white paper, visits to hospitals and clinics, and highlighted the quality service UFH delivers across the country.- Participated in trade associations, industry groups and professional organizations to build key relationships that UFH can use in public policy work.- Worked with CEO and the communication team to advocate UFH positioning on healthcare policy such as quality and safety, patient access, payment innovation. Raise UFH reputation as an innovative and responsible leader contributing to China national healthcare initiatives such as “Healthy China 2030” “Third Child Policy” “Managed Care”etc.- Worked with CEO and BD team to engage with regulators, associations (RDPAC, AmCham, CHA,etc),think-tanks, and academic institutions on UFH’s value proposition and operation models. - Led UFH CSR communication to various internal and external stakeholders.• Branding and external communication- Led all external communication strategies for United Family Healthcare, China’s first and largest private hospital group with international quality standard. Develop and implemented communications strategies and materials for Founder and CEO of UFH- Managed all the UFH CIIE projects as UFH CIIE project leader- Oversaw communication plans and actions for 9 facilities and 14 clinics under UFH group- Developed active relationship with key national and global media, including Caixin, CCTV, CGTN, Bloomberg, Renmin Daily, etc; pitched and arranged media interviews for UFH senior executives and medical staffs. Managed agencies and took charge of negotiation and budgeting.• Crisis management- Designed the first crisis management SOP for UFH group; created first holding statement scenarios handbook for local marketing teams; designed and organized yearly crisis handling training sessions for staffs and executives; handled media inquiries as the spokesperson during the crisis.

• Developed customized online/mobile ads solution based on specific needs from advertisers, successfully enhancing brand impression and competitiveness for clients.• Planned Chrysler Jeep online campaign for 2013 Shanghai Auto Show. Developed integrated online solution for Jeep with varies exposure on Tencent advertising platforms. This campaign drove 2.32 million clicks in 10 days and 4853 registers for ride test event• Increased Tencent mobile ads brand awareness among advertisers• Worked with a consulting firm to release the report 《2012 Chinese Mobile Internet Development》• Organized 19 roadshows around China, generating 4.2 million revenue and 470+ media reports (2013腾讯效果营销中国行)• Created sales/resellers collaterals for new products

• Produced stories for CCTV and broadcasted to China: 5 Years Anniversary of Katrina in New Orleans, Wall Street: 2 Years After Financial Crisis• Conducted exclusive interviews with Mr. Scott Davis, the CEO of UPS; Robert B. Zoellick ,the World Bank President; Zhou Wenzhong, the Chinese Ambassador in Washington D.C• Coordinated with the World Bank to promote TV campaign before President Robert Zoellick first trip to China in 2010

• On-camera journalist with top audience rating across Fujian Television