My name is Saying When. I recently graduated with a Bachelor of Commerce Honours in Hospitality and Tourism Management from Toronto Metropolitan University.As an international student, I am fluent in both Mandarin and English. I have strong proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint. I possess a solid foundation in accounting, marketing, mathematics, economics, communication, the lodging industry, and the tourism industry. My long-term goal is to focus on the management area and try to achieve a Master's degree in the future.I have gained valuable experiences in the food industry through work and volunteer opportunities. Currently, I have been working as a store supervisor at Machi Machi Canada since July 2020.
Estrelle Bridal
View- Website:
- estrellebridal.com
- Employees:
- 4
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Marketing Campaign ManagerEstrelle BridalToronto, On, Ca -
Marketing SpecialistMachi Machi Canada Inc. Jul 2022 - PresentToronto, Ontario, Canada• Social Media Management: Curated and managed engaging social media content across Instagram, Facebook, and TikTok,increasing follower count by 15% and boosting post engagement by 20% within six months.Monitored social media trends to producerelevant and shareable content, including behind-the-scenes videos, customer stories, and viral challenges tailored to target audiences.• Influencer Marketing: Collaborated with local influencers and food bloggers to feature the brand, generating over 10,000 impressions and increasing in-store sales by 8%. Launched a loyalty rewards program promoted through digital channels, boostingrepeat customer visits by 10% in the first three months.• Email Marketing Campagin: Participated in the development and execution of email marketing campaigns. Helped designnewsletters, promotional emails, and automated response emails, which led to a 5% increase in email open rates.• Market Research & Analytics: Conducted market research to identify industry trends, competitor strategies, and customer needs,informing the development of new coaching programs tailored to emerging career challenges and opportunities.• Compiled monthly reports on marketing metrics, including customer demographics, engagement rates, and sales trends, presentingactionable insights to the management team.• Utilized Google Analytics and other marketing tools to monitor and report on digital marketing campaign performance for newproduct launch, collected feedback and customer trend for new courses.
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Marketing Specialist InternJw Marriott Jan 2024 - Feb 2024Chongqing, China• Worked closely with event planners, sales managers, and the F&B (Food & Beverage) department to create tailored marketingstrategies for weddings, corporate meetings, and luxury retreats.• Designed promotional materials such as brochures, digital ads, and on-property displays to highlight unique offerings and seasonalpackages.• Provided professional service as the first point of contact for customer inquiries via phone, email, and social media, addressingquestions related to product details, and usage instructions ensuring comprehensive support and guidance.• Conducted weekly research on emerging social media trends and platform updates to ensure our content remained relevant andengaging. Implemented trending features like Instagram Stories and Reels, resulting in a 10% increase in profile visits.• Developed and managed comprehensive project timelines from inception to completion, balancing creative expectations with practical execution schedules. Delivered weekly status reports internally and to clients, providing updates on project health, keymilestones, and risks.
Siyang Wen Education Details
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Hospitality And Tourism Management -
Hospitality And Tourism Management
Frequently Asked Questions about Siyang Wen
What company does Siyang Wen work for?
Siyang Wen works for Estrelle Bridal
What is Siyang Wen's role at the current company?
Siyang Wen's current role is Marketing Campaign Manager.
What schools did Siyang Wen attend?
Siyang Wen attended Toronto Metropolitan University, Toronto Metropolitan University.
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Siyang Wen
West Palm Beach, Fl4wgi.us, wantmangroup.com, vhb.com, wginc.com1 +156168XXXXX
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Siyang Wen
Toronto, On
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